It's taken almost 25 years to get a Space Jam sequel off the ground and if you're wondering why Warner Bros. just wouldn't let it go, consider this - when you factor in all of the merchandising and licensing deals, this movie has generated around SIX BILLION DOLLARS worth of revenue! If you were a kid in the fall of 1996, this was probably the biggest thing happening in your world. Doubly so if, like us, you grew up in the Chicagoland area and were already invested in the Bulls and Michael Jordan. Although the idea of combining one larger than life brand (Jordan) with another (the Looney Tunes) goes back to the popular Hare Jordan Superbowl commercial, there was actually more to the timing of this film than meets the eye. We take a look at what was going on in Jordan's career leading up to this and how those events might help explain some of the choices they made with this movie. Topics include: the film's inescapable marketing campaign, the soundtrack, new (and bizarre) revelations about the Looney Tunes gang, why so many people in the industry were skeptical of this, how Bill Murray's one-scene cameo expanded into a bona fide supporting role, why it took so long to get a direct sequel made, the anthology approach they almost took instead, and much more!

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