Sucharita Kodali is a VP and Principal Analyst at Forrester. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. In her research, Sucharita covers such topics as eCommerce forecasting and trends, merchandising best practices, and conversion optimization. Previously, Sucharita was the Director of Marketing at Saks Fifth Avenue, and she has also held management positions at Toys R Us and the Walt Disney Company. Thanks for li...