Spark Plug

Rob Markey is a partner in Bain & Company’s New York office and a leader in the firm’s Customer Strategy & Marketing practice. Rob leads the NPS Loyalty Forum and is broadly credited as the co-inventor of the Net Promoter Score (NPS). He is an expert in customer experience and loyalty, new product development, and customer service strategies. He is the co-author of The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World.Thanks for listening to Spark Plu...

Daniel McCarthy is an Assistant Professor of Marketing at Emory University's Goizueta School of Business. He specializes in several areas of research that are pertinent to retail. Dan specializes in analyzing consumer behavior and predicting future shopping behavior. Dan’s research has been featured in several major media outlets including Harvard Business Review, Wall Street Journal, the Economist, and CNBC. Thanks for listening to Spark Plug -- find all our episodes at Sparkplug.audioS...

Sucharita Kodali is a VP and Principal Analyst at Forrester. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. In her research, Sucharita covers such topics as eCommerce forecasting and trends, merchandising best practices, and conversion optimization. Previously, Sucharita was the Director of Marketing at Saks Fifth Avenue, and she has also held management positions at Toys R Us and the Walt Disney Company. Thanks for li...

Ashley Kosak is the co-founder and CEO of Green Aero, an organization dedicated to infusing sustainability into the future of space travel through producing green energy. In December 2021, Ashley published an article on Lioness sharing her story of experiencing sexual harassment while working at SpaceX. Her article went viral, prompting new conversations around sexism in STEM industries.Thanks for listening to Spark Plug -- find all our episodes at Sparkplug.audioSpark Plug is brought to you ...

Mariam Reza is the Senior Vice President of Enterprise Solutions at LivePerson, which aims to make life easier for people and brands everywhere through trusted conversational AI. She is an expert in cross-functional collaborations, customer retention, global leadership, and customer success management. Mariam holds a Diploma of Customer Contact Leadership focused in Contact Centre Management from Customer Contact Solutions. Thanks for listening to Spark Plug -- find all our episodes at S...

Simeon Siegel is a Managing Director and Senior Retail and eCommerce Analyst at BMO Capital Markets, a full-service North American financial services provider. Simeon has been named a Rising Star of Wall Street by Institutional Investor and a Rising Star of Equity Research by Business Insider. He has been a guest lecturer at Harvard Business School and is a regular guest on CNBC. Thanks for listening to Spark Plug -- find all our episodes at Sparkplug.audioSpark Plug is brought to you by...

Anne Mezzenga is an entrepreneurial Retail Executive with over 15 years in the retail, marketing, experience design, and technology industries. She is one of the founders of UrbanRoosterShop.com and Third Haus, the lab joint venture with Xenia Retail built to develop next-generation retail and mall experiences. She is also Co-CEO of Omni Talk, one of the fastest-growing content platforms in retail. Thanks for listening to Spark Plug -- find all our episodes at Sparkplug.audioSpark Plug i...

Robbie Kellman Baxter is the author of The Membership Economy and The Forever Transaction. She hosts the podcast Subscription Stories. Robbie has been focused on subscription and membership models for the past twenty years and talks to Spark Plug this week about the future of subscription and loyalty programs in retail. Thanks for listening to Spark Plug -- find all our episodes at Sparkplug.audioSpark Plug is brought to you by SnowShoe.io, the leading provider of SparkLoyalty -- the le...

Creamistry is a U.S. based nitrogen ice cream chain with many locations in California, Texas, Louisiana, Georgia, Arizona and Nevada. The company uses all-natural and organic ingredients with more than 60-plus flavors and toppings. Creamistry has been using SnowShoe’s Spark Loyalty solution for customer loyalty for some time, and we’re excited to have Kenny Cho here as a special guest to talk about Creamistry’s success in the retail market. Thanks for listening to Spark Plug -- find all ...

Chris Walton is co-CEO of Omnitalk, the leading retail podcast and blog. Previously, Chris was Vice President of Target’s Store of the Future project and also the Vice President of Merchandising for Home Furnishings on Target.com. Chris wraps up 2021 for Spark Plug with an overview of how the pandemic affected retail this past year, predictions for growth and future technology adoption, and a wealth of insights into how the National Retail Federation is shaping up for the annual NRF Conferenc...