Speakeasy Authority Marketing

Are you interested in being interviewed for the Secrets of Attorney Marketing podcast? In a few weeks, Richard will post an interview with an attorney who's succeeding in family law these days to share how he's increased his client base. Richard would love to do more of these interviews.

If you are interested in sharing what's worked for you and what hasn't in an interview format, he'd like to hear from you. So listen in for more and send him an email at [email protected] to learn more about this opportunity.

In this podcast, Richard talks about Speakeasy Marketing, Inc.'s own success with Zoom meetings, enabling extremely effective client engagement. Despite our great discussions with attorney clients over Zoom, we're finding that attorneys aren't using Zoom with their own clientele. Richard explains how meeting over Zoom is much more powerful than phone conversations and brings greater success with bringing in clients. He reminds listeners of our Virtual Closing System, which explains specifically how to use Zoom use with clients. Listen in for encouragement to open the Zoom window!

Call us at (888) 225-8594, email [email protected], or find us at speakeasymarketinginc.com with any questions.

On today's show, Richard Jacobs welcomes AV Preeminent rated attorney Francisco "Frank" Ramos, Jr., managing partner of Clarke Silverglate and practitioner of commercial litigation, drug, and medical device products liability, and catastrophic personal injury law. He shares his perspective on and experience within the changing landscape of law amid COVID-19.

"If COVID taught us anything, it taught us that we could all work remotely…and once things return to normal…I suspect you're going to find a lot of firms taking up less of a real estate footprint and sharing offices…with a lot more remote work and flextime," says Ramos. He says he's saving about 10 hours per week just by virtue of not having to travel to and from his law office, hearings, depositions, etc. In this regard, the situation has made things simpler, but it's certainly created challenges as well. Ramos shares what he believes is one of the most difficult aspects of the required adjustments, and how to mitigate it.

He also discusses remote jury trials, tips for keeping clients engaged and continuing to bring in new clients, what areas of law may be particularly affected by COVID-19 (e.g. employment, bankruptcy, business insurance, product liability related to personal protective equipment, civil rights matters), and more.

Tune in for all the details, and reach out to Ramos through LinkedIn or by email at [email protected].

Richard shares that we've increased our client base through some great zoom techniques, but we're hearing that our attorney clients aren't using zoom to increase their own business. He reminds attorneys of some effective ways zoom can reach clients, describes how well it has worked to increase Speakeasy's business and adds details about Speakeasy's Virtual Closing System program. It's a start-to-finish system that goes over everything you need to pitch, how to defeat price objections, how to get a retainer signed, and more. If you don't want to buy it and just have questions, please still reach out to us. We want you to succeed! Call us at (888) 225-8594, email [email protected], or find us at speakeasymarketinginc.com.

In this podcast, Richard reads a selection from his new book, 12 Powerful Principles of Prosperous Law Practices, and tells you how to get a complimentary copy. The book brings together years of wisdom and experience that make for a prosperous law firm in lockstep with the challenges 2020 has unleashed. He reads Principal 12, which describes motivations and strategies for an effective planning technique. He provides examples of what you can accomplish with his system and possible business impacts. At its heart, this chapter ensures outside forces aren't making plans for you; rather, he puts you in the captain's chair of your business plan and offers concrete benefits to such an approach that leads to a prosperous law firm. He also directs listeners to a complimentary copy by following instructions in the email, going to speakeasymarketinginc.com, or calling us at (888) 225-8594.

In 480 BC, a monstrous army of Persians tried to invade Greece, which could defend itself only with a fraction of the Persian army. Despite this, Sparta won. How? And why does it matter?

In this episode, Richard Jacobs explains how the Battle of Thermopylae can be compared to the current state of advertising in law. Countless attorneys wonder how they can possibly compete against the large firms that spend tens of thousands of dollars every month on advertising everywhere you look. That may be true, but what's their downfall? Jacobs says it's their reliance on commercial keywords as opposed to advice-seeking keywords.

Incorporating advice-seeking keywords will not only increase your chances of drawing in potential clients but drawing in the right kind of clients—the ones who have shown an effort to research their case and a motivation to win. When these types of potential clients search the web for advice-seeking questions, you need your website to pop up with the answer. This is what will allow you to avoid the battle altogether by outsmarting the opponent and grabbing the good clients before they even enter the arena.

Visit www.speakeasymarketinginc.com or call (888) 225 8594 for help making this happen for your firm

During these extremely uncertain times, businesses are under a tremendous amount of stress. Some have remained closed entirely, some are only offering curbside pick-ups, and others have strict mask mandates. Most business owners desperately want and need some form of insurance to protect them from liability so that they can once again open their doors.

In this episode, Richard Jacobs discusses what you, as an attorney, can do to relieve some of this pressure, such as create a compliance program for local businesses. He also talks about the possible legal ramifications of schools forcing practices on kids that may be detrimental to their mental health, and how many people in nursing facilities may be receiving substandard care while being kept separate from the loved ones who would advocate for them.

Tune in for a fresh take on how COVID-19 is changing the legal landscape and how to adapt to it.

In today's episode, Richard Jacobs shares insight on how to not only grab people's attention but hold it long enough to draw them into your world. It's not often considered as such, but storytelling is actually a very powerful marketing tool, especially during these restrictive times.

Jacobs cites a recent email he received from Attorney Amos Tyndall as an example of how a single piece of writing—even if it's relatively short—was able to engage him and create a sense that he already knew the author, though they've never even met.

Telling a story rather than discussing your credentials and accomplishments will humanize you and give potential clients a sense of who you are; this is invaluable in the field of attorney marketing.

If you'd like help finding the storyteller in you, call Speakeasy Authority Marketing at (888) 225-8594 or visit https://www.speakeasymarketinginc.com/.

Bad reviews are inevitable—there's no way around them. But this doesn't mean they have to negatively impact you or your firm's reputation, and it certainly doesn't mean that you should avoid asking for reviews for fear you'll receive a negative one. The more positive reviews you have, the less those occasional bad reviews will have an impact on your overall rating, and more importantly, on the overall perception of you formed in the minds of prospective clients.

So, how do you get positive reviews…how do you begin building a barrier against the effects of bad ones? According to Richard, it's pretty simple: just ask for them, but make sure you ask at the right time. He explains when that time is and why, and how to implement a system for making sure you get good reviews on a continual basis.

Don't let less-experienced attorneys take your clients simply because they have more reviews than you. Want help? Call (888) 225-8594 or visit speakeasymarketinginc.com.

The bane of every attorney's business: the price objection! In this podcast, Richard shows you how you can use human psychology and the goldilocks principal to forgo these objections from your clients. He uses an accompanying set of pictures and video to illustrate his points.

Richard tells you how to tailor an explanation of billing and charging to your client so they see it hits at the level of "just right." He walks listeners through exactly how to show clients three common levels of attorney pricing so that you fit into the ideal middle. He uses an effective method common to sales practices and goes through the conversation with your client for you. He gives specific examples of how to explain why you charge what you charge in a way that a client can't help but understand and find your pricing reasonable.

Call us at (888) 225-8594, email [email protected], or find us at speakeasymarketinginc.com with any questions.