Speakeasy Authority Marketing

In this powerful podcast, Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., continues his series on marketing as he outlines some valuable tips and strategies to get the most out of every client you have during this coronavirus period.

Richard Jacobs is a seasoned expert in the field of marketing, and his successful company, Speakeasy Marketing, Inc., has helped hundreds of attorneys improve their marketing efforts vastly, allowing them to bring in higher quality clients and increase profits.

Jacobs discusses conversion. As he states, business may be a bit slower for some attorneys right now as we weather this temporary coronavirus period, so it's important to convert every caller into a client. You need a strategy to make those conversions because as business has slowed, every incoming call matters immensely. Jacobs mentions the Virtual Closing System that his company has developed, a system that will enable attorneys to make the most of every interaction with their clients virtually. But the point of this podcast is primarily about focusing on what's important to the client. To successfully convert, you need to ask potential clients targeted questions, such as "What's the single most important thing that you want to have happen in your case?" Getting this answer will help you to maintain focus on what's important to them, which you can return to later in your call or virtual conference online. If you don't close them right then and there, you can take some time to research their answer/issue, and call them back later. If you reach their voicemail, you can leave a message and tell them that you have information for them about X (whatever their issue was) and this will create interest. This will create a feeling in them that you care, that you have taken time to think about them and what's important to them. And as no attorney ever really takes this kind of extra time with a potential client, you'll stand out and this will help you convert!

Whether your potential client is concerned about estate planning or DUI, or whatever it is, focus on what's critically important to them and they'll respect you for it, and will be more likely to work with you. Turn these issues into successes for you and your firm. When you're mindful of your clients they'll be mindful of you. Jacobs states that by utilizing these client-friendly strategies you can build up your client base and turn the global pandemic period into a prosperous one for your business.

In this podcast, Richard reminds law firms to follow certain clear protocols during this confusing time. He reminds listeners that potential clients may still be reaching out and searching web sites. Therefore, it's important to make sure phone and other messaging services are working fully and messages are being checked.

He discusses this and other reminders such as specific web site postings to be clear to viewers on your open status and ways to make sure you can help their attorney needs in this time that will inevitably lead to an increase in business. For help with these issues and more, call us.

We're open! Call 1-888-225-8595 or email [email protected].

In this informative podcast, Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., discusses business ideas attorneys can utilize to not only get through this COVID-19 period but to increase business in some other areas not often considered.

Richard Jacobs is a respected authority in marketing. His company, Speakeasy Marketing, Inc., has helped hundreds of attorneys take their marketing efforts to a higher level, to bring in better clients and increase profits.

In this period of coronavirus, when things are temporarily off-kilter, Jacobs states that some attorneys he's been in touch with have decided to simply wait it out, and have sort of given up. However, other attorneys have chosen to be more proactive, to use this period as a time to delve into old files, to look for expungements, commonalities, etc., and grow their business. He cites the example of one DUI attorney who is experiencing a decrease in business who is expanding his firm's outreach and services, to now handle all types of criminal cases. As the attorney stated, there will probably be, unfortunately, more cases of domestic abuse, or other issues, now that people are staying in their homes most of the time, and well, that leads to new criminal cases, and a need for attorneys to manage those cases.

Jacobs states that by using this unusual period in our nation's history to dig deeper, to learn more about clients, to organize past clients into groups and understand why they came to you in the first place, you will learn more about how to market to clients, and will have an advantage after this coronavirus period is over. Look in your files and look for commonalities between clients. Jacobs talks about the rise in other types of crimes that is already occurring now that society has shifted temporarily to a stay-at-home lifestyle. With spousal abuse, divorce, theft, etc. possibly growing, there will be a new business for attorneys. As the coronavirus spreads, there will be, unfortunately, more need for wills, estate planning, and probate, etc., so while the coronavirus has slowed some business for attorneys it will increase other kinds of business for them.

For business law attorneys, small businesses will need chapter 13 restructuring, help with their cash flow statements, commercial leases, etc. As Jacobs states, as unfortunate it is that coronavirus is here, and while no one wants it to be here, it does actually increase business for attorneys, because people need attorneys a great deal when they are experiencing problems, or need to prevent problems from occurring. Attorneys are there to help people when times are tough, and right now, times are tough, so expect more business. Think about your marketing, and restructure if you need to, because coronavirus will increase the need for legal services.

Jacobs wraps up by discussing his 'virtual close' system, which provides a method to best your competition during a time where most people don't want to come into an office.

For more information, go to: www.speakeasymarketinginc.com

In this podcast, Richard offers advice on how your practice will be affected by the CoronaVirus. He reminds listeners of the importance of flexibility in the face of the CoronaVirus, advising criminal attorneys, for example, who focus solely on DUIs to consider opening themselves up to general criminal defense and/or looking into expungements.

He establishes that actually the need for lawyers will go up and explains why for several practice areas, including:

• Criminal Defense: because of the closer quarters, domestic violence cases will most likely be on the rise. Furthermore, job losses may increase crimes.
• Family Law: again, because of the stress and increased time together, divorces may be on the rise.
• Estate Planning: because of the CoronaVirus, more estates will have to be administered and this may engender more conflicts.

He touches on additional practice areas and also tell listeners about the changing competitive landscape for lawyers normally dependent on in-office selling of their services. To help listeners up their phone-selling game, Speakeasy has developed a program on video chatting.

The program will be released Monday, March 23rd. It includes some great video-conferencing innovations, e-signing, and docu-signing techniques, and information about speak-a-book.

For information and questions, email us at [email protected], visit our web site at https://www.speakeasymarketinginc.com/, or call 1-888-225-8594.

In this informative podcast from Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., Jacobs provides some valuable tips that anyone can use to push their business forward.

Jacobs is a seasoned marketing expert who is passionate about helping professionals get results and grow their businesses. Jacobs' company, Speakeasy Marketing, Inc., has helped hundreds of attorneys increase their profitability and make their brand stand out from the competition.

In regard to competitors, Jacobs states that you can choose to be annoyed by them, stressed by them, or you can choose to be proactive and do something to improve your practice, your revenue, and your mindset! Jacobs explains how it is best to not take it personally, by that he means competitors are not out to crush you or hurt your business, they are simply out to do their best at growing their business, just like you are. If you think of it this way, it becomes less personal. Stressing over a competitor's experience level, or their market share is not productive. Don't let competitors get to you. Jacobs states that you need to think about it all logically.

Jacobs provides some examples from the book, Six Thinking Hats by Edward de Bono, which explains how to tackle issues by thinking of them in various colors of hats you can wear, in regard to your mindset. The book, Jacobs states, provides easy steps to compartmentalize how you're feeling about your work and business, as well as how your emotion impacts your decisions. Jacobs extols the virtues of really examining your competitors to see what they are doing well and see how you can use it in your own business. And even if you have problems with a competitor, you can almost always find something you can learn. Continuing, Jacobs provides examples of how the various color hats provide real information that can get you to a better mindset, and help you solve your issues in business.

Wrapping up, Jacobs continues his discussion on how we can look at our competitors and improve business. He states that we can:

1) Control our emotions, and 2) Ask what we can learn from our competitors, and 3) TAKE ACTION.

In this informative podcast, Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., discusses his thoughts on the coronavirus situation, and he provides some powerful information that can help attorneys continue to grow their businesses in the midst of a societal shift.

Richard Jacobs is an authority in the field of marketing. Jacobs' company, Speakeasy Marketing, Inc., has assisted hundreds of attorneys through the years in their quest to bring in quality clients, serve their clients better, and increase profits as well.

Jacobs discusses the current state of the coronavirus pandemic. As he states upfront, this is not a "gloom and doom" podcast, rather it is designed to look at the other side of things, and how we can be hopeful, and that eventually, we will get through this together. Jacobs talks about the current situation in China and how at the date of this podcast: March 15th, China is seeing very few new cases of coronavirus. There is a reason to find hope in this. According to the World Health Organization (WHO) and the Centers for Disease Control and Prevention (CDC), there appears to be a flattening of the disease, in that it is slowing. Jacobs talks about how the virus is affecting other countries, from Italy, with its growing elderly population and comorbidity issues, and South Korea, etc. Spikes in deaths will happen, but they do go down. While this is a serious public health problem, Jacobs states that the media has definitely fanned the flames of fear. We must deal with the reality of it, and follow the instructions and advisements from WHO and CDC, but panic is not necessary. And as this is certainly changing the way we do business, with people working from home for the immediate time at least, Jacobs states that attorneys must shift their marketing efforts and the ways they communicate and deal with their clients and potential clients.

Jacobs states that we are in the midst of a paradigm shift, at least temporarily. As clients are wary about coming into offices, attorneys must find new ways to communicate and connect and close. You've got to convert clients through remote means, not just the phone but also through a video chat with the option of sharing items on the screen. Attorneys can utilize technology to collect electronic signatures and employ other tech tools to keep businesses thriving in these temporarily turbulent times. As he states, in regard to communication, "if you hear me, it's one thing; if you see me and hear me, it's a lot better; but if you see me and hear me, and I can share things on my screen with you, it's even better!" Seeing, hearing, and sharing will allow clients to feel more bonded to you; use the tools you have available through technology to bridge the gap and bring clients into your world so they feel connected, so they know that you are giving them your best, even if you can't be in the same room.

Jacobs talks about some of the step by step guides and scripts that Speakeasy Marketing has developed to help attorneys during this troublesome time for business. Attorneys should call Jacobs and his team at Speakeasy to get ahead of the curve and utilize Speakeasy's tips to keep clients close, and to bring in new clients during this coronavirus period and beyond.

Gigi Grandoli is a litigation and paralegal expert who has a deep understanding of what elements are needed to make a law firm successful.

Speakeasy Marketing guides law firms and private attorneys to their greater success, advising them on marketing strategies and putting plans into action, productive targeted marking efforts that yield new, and better, clients.

Grandoli talks about her journey and how she became interested in pursuing her career in the legal space. As she recounts, she fell into the law arena by accident, starting years back as a file clerk, but before long she was moved quickly up the chain and today she does critical litigation paralegal work, often in the personal injury law area.

Grandoli talks about some of the mistakes small and large firms make. One problem is that firms often seek the cheapest, most expendable employees at the entry-level positions, but Grandoli states this creates a situation that could present major problems. Cutting costs on salary at this level, by bringing on just 'anyone' can damage your firm because the lower-level employees can make or break your business. It's important to give your lower-level employees a feeling that they are important to the firm, and empower them.

Grandoli talks about the importance of incoming calls and having employees on staff who can field calls in an informed manner. For example, you never want a client to call in and get a feeling that the admin staff doesn't know what they're doing. If a client or a potential client calls in, don't tell the client you don't know the answer to their question; tell the client that you will put them on a brief hold and get them the answer!

Grandoli states that it's critically important to let admin staff know that they can come to you, as the principal of the firm, or associate, or senior paralegal, etc., to let the admin staff know that there are no dumb questions, that every detail is important—so let's talk about it!

Richard Jacobs, the president/founder of Speakeasy Marketing, Inc., discusses his thoughts on kindness and humanity, and the importance of both in life, and business.

Jacobs is a respected leader in the marketing world, and throughout his long career, he has successfully guided countless law firms and private attorneys to their greater success, advising them and putting marketing efforts into action, efforts that yield new, and better, clients.

Jacobs recounts a recurring experience that happens at his local pizza joint. As a regular patron of his local, delicious pizza joint, Jacobs has found that they consistently screw up his order. But his love for the restaurant and their pies keeps him coming back. But he states that he would not if the circumstances were different. And by that, he means that the restaurant owner is kind, concerned, and truly apologetic each time Jacobs' order is prepared improperly. It is this kindness, care, and concern that the owner puts forth that helps Jacobs to keep a good attitude and forgive the mistakes, though they are regular and often.

Jacobs relates that this is a good lesson for attorneys as well. While professionalism and competence are important, and that should go without saying, however humility and humanity are also important. Let's face it, everyone makes mistakes, and when we do, in the business world, it's important to own that mistake, apologize for it, and extend our best efforts to make it right, in a friendly and kind way. And you have to consider this all the way down the line… while you might be extending this to your clients, is your admin staff? It's important that every member of your team show this kind of sincerity to your clients, or it could alienate clients and cause them to leave and look for other representation. You need to make sure the quality of service is being extended to your clients at every level.

To learn more, go to www.speakeasymarketinginc.com

In this interesting podcast from Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., Jacobs discusses the essence of a brand and the importance of 'consistency of message.'

Jacobs is a noted marketing professional, and throughout his successful career leading Speakeasy Marketing he has helped many law firms and private attorneys nail their marketing goals, helping them bring in more, and better, clients.

Jacobs recounts a story about a particular copywriter who had a client who was insistent that the copy written always be original, never repeated. This got Jacobs' entrepreneurial, strategic mind thinking. Many of us do sell the same thing or things repeatedly to various clients and customers, and how we pitch it and sell it actually does need repetition; it needs continuity and consistency. Repetition of message is important. McDonalds, for example, is a brand that excels at consistency. When we walk in a McDonalds we know that there will be a sameness that we can count on… in taste of food, dining room, etc. And as professionals, we need to emanate that level of consistency.

Find out what works and repeat it. While your pitch might become boring to you, it's new to new clients, so be consistent in your pitch, but find new ways to keep it spicy so you can deliver it with excitement, to get your customers and clients excited about moving forward. Jacobs states that customers and clients enjoy having a company or professional they can count on. Consistency matters. No matter what practice area you work in, you must follow up, and be consistent.