Speakeasy Authority Marketing

In this informative podcast, Ron Sheetz interviews Richard Jacobs, serial entrepreneur, inventor, and the president/founder of Speakeasy Marketing, Inc. Jacobs explains how to carve out important time to create, and ensure success.

Jacobs discusses the importance of freeing up your time, in order to fully realize all your ideas and implement your vision. This, as Jacobs bluntly states, requires that you systematize your business. While this task can be boring and arduous, it simply must be done, and once it's done it will allow you to free up crucially important time to do more, to succeed more. To be a true visionary, and successful entrepreneur, you absolutely must systematize and reduce your work load, which will lead to more free time and allow you to maximize your potential and innovate.

Jacobs goes on to state that once you step outside the daily functioning of your business, and get it running efficiently, you can attain an outside perspective that will allow you to find ways to tune it, tweak it, innovate it, and make it not only more efficient, but more profitable. Jacobs provides interesting and valuable examples of how he has done precisely this with several of his businesses, from a successful attorney marketing firm, to an ingenious sleep/bed/pillow company, to a thriving podcast venue that draws more and more listeners daily.

The successful entrepreneur talks in detail about the importance of letting things go, in order to just start. You have to let go of imperfections and just create. Once you establish a presence, a business, etc. you can then refine. Jacobs talks about the importance of utilizing the 80/20 principle, and using every tactic you can to simplify and release your time, time to take action and create. Jacobs explains how to understand and build systems, and provides a few reading recommendations that people can use to help them on their journey.

Richard Jacobs, founder of Speakeasy Marketing, Inc., continues his thought-provoking series on the power of marketing, as he delivers impactful information that can help any type of attorney, no matter their specialty, bring in more clients—better clients. In this special holiday series, Jacobs presents "The Twelve Days of Attorney Marketing Christmas," a once-a-day series that will be a true stocking-stuffer and bring new possibilities for 2021.

Richard Jacobs is a noted authority in the marketing profession. His company, Speakeasy Marketing, Inc., has helped literally thousands of attorneys succeed in their goal to provide better service to all their clients, while increasing profits.

Jacobs discusses the importance of planning, making a real plan to get ahead of your marketing efforts and make them happen. As he explains, the holidays roll up on us, and when we get back from all the celebrating and family time, January will bring catching up, and before you know it, it's February, then March, and we'll just be reacting to what is happening and not really executing a plan, a vision for creating the success and opportunity we really want.

Jacobs makes suggestions about putting things into a calendar and looking intensely at it, making sure our efforts are going to be focused throughout the year. He talks about making an effort to take time each day, away from the computer, to simply think, and let our ideas flow. Jacobs explains how we can measure our efforts by studying our 80/20, and working backwards to make sure we hit goals that come out of our overall plan that we've put on paper. Take an hour each day to make those plans, and look ahead, and your success will come.

Richard Jacobs, a founder of the successful marketing company, Speakeasy Marketing, Inc., continues his power-ideas series on the importance of marketing. Jacobs presents "The Twelve Days of Attorney Marketing Christmas," a once-a-day intensive series that can help all attorneys prepare to make 2020 a year to remember—bringing success, better clients, and bigger profits.

Richard Jacobs is an authority in the marketing arena. His company, Speakeasy Marketing, Inc., has helped attorneys all across the country, to succeed in their goal of providing better service to their clients, while dramatically lifting profits.

Jacobs discusses the power of the 80/20 principle—a method to help each of us supercharge what we do, to get things done more efficiently and faster, and to focus on our ideas. Jacobs talks about the traffic we bring to our websites, and how to bring more clients in. He provides tips on how to 'supercharge' our websites, and make web pages draw more interest, hits, and clicks that could turn into a real business.

Jacobs explains that attorneys should look at the kinds of cases they take on, and have taken on, and to identify similar characteristics between cases. What scenarios are profitable? As attorneys look at cases and see certain types come up over and over, maybe they could crank up efficiency by streamlining tasks that relate to the same kinds of cases.

Jacobs goes on to explain other scenarios in which the 80/20 principle works, looking at client sign-ups, and evaluating who is taking the calls, and who is closing. By observing what has happened in the past, we can look at maximizing our opportunities in the future.

Richard Jacobs, founder, and president of Speakeasy Marketing, Inc., continues his interesting series on marketing, as he delivers truly powerful information that can help attorneys bring in more clients, and higher-quality clients.

In this unique holiday series, Jacobs presents "The Twelve Days of Attorney Marketing Christmas," a once-a-day special holiday series that gives the gift of marketing tips to celebrate the season.

Richard Jacobs is a noted authority in the marketing arena, and his successful company, Speakeasy Marketing, Inc., has helped thousands of attorneys meet the goal of providing higher quality service to their clients while increasing profits.

Jacobs discusses his other venture, Jacobs & Whitehall, a publishing business in which attorneys and other professionals can easily and successfully launch their ideas in the form of a book, helping to build their brand and their business. The goal—to separate you from the pack, to bring your ideas to the forefront and truly launch your presence in the field of your expertise. Jacobs states that in a world with so many selections at our fingertips, it is important to find a way to 'break out' of the pack, to make yourself and your business stand out. Extra work is needed, and making one's self an authority in the field, via published works, will help to build a brand and take it to the next level.

Surprisingly, few attorneys take advantage of this truly remarkable means to push ahead of their competition, but as Jacobs states, publishing could just be the key to your new success.

Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., continues his informative series on marketing, as he delivers useful information that can help every type of attorney bring in not only more clients, but higher quality clients. In this special series, Jacobs presents "The Twelve Days of Attorney Marketing Christmas," a once-a-day holiday series that gives the gift of marketing expertise in the true spirit of the season!

Richard Jacobs is a respected authority in the marketing world. His company, Speakeasy Marketing, Inc., has helped thousands of attorneys succeed in their quest to provide better service to their clients while increasing and maximizing profits.

Jacobs explains that there is no one specific marketing platform that works for everyone. There are no one size fits all strategies, and thus it may be necessary to try multiple methods until you find the one that maximizes your benefits. In today's podcast, Jacobs delivers some information on a few of the strategies attorneys might use to find their advantage. How does one succeed in a particular marketing effort? Jacobs provides examples, discussing AVVO, an online marketplace for legal services that provides everything from lawyer referrals, to access to their database—that is brimming with pertinent legal information.

As Jacobs explains, it is important to see who is coming up first on the site, and why. If you study the system, you'll be able to find reasons that could affect ranking, such as paid advertising, many reviews, keywords, an absence of one-star reviews, peer reviews, etc. And the same applies to google ranking, and Yelp, etc. Look at the ads, the keywords being utilized, what are they saying, what calls to action exist, etc.

Jacobs suggests to look for what is missing in the various platforms, and if there is an obvious area that seems to be underrepresented, perhaps consider adding it to your list of services, to fill that void. Always be looking, studying, and researching, because mail, online presence, and more can help you find your niche, find your value, and accelerate your incoming business flow.

The more you fail, the more likely you are to eventually succeed. Okay, maybe that's not true in every single circumstance of life, but it's true when it comes to your law firm and many other ventures in life.

In today's episode, Richard Jacobs discusses the magic of making 100 attempts at something, rather than giving up early on like so many people do. He not only draws from personal experience and successes but explains how to incorporate his strategies and the right mindset into your practice.

On today's episode, you will discover:

• What you can learn by looking for correlations between past and current clients and/or cases

• Why it's so important to remain observant in your work and dealings with clients

• How Richard Jacobs has achieved his successes, and how you can adopt the same strategies he has

Press play for all the details.

Richard Jacobs, the founder, and president of successful marketing firm, Speakeasy Marketing, Inc., continues his ongoing series on marketing, helping attorneys cast a wider net and bring in more clients, focusing on higher-quality clients.

In this festive holiday series, "The Twelve Days of Attorney Marketing Christmas," Jacobs provides expert marketing tips that will be the gift that keeps on giving, into the new year and beyond. Jacobs is a celebrated authority in the marketing field, and his company, Speakeasy Marketing, Inc., has helped scores of attorneys meet their goals as they seek to deliver higher quality service to all their clients and increase their overall profits.

What makes a good client? Jacobs discusses the ways attorneys can look at their past clients, study the past two years or so, and see what similarities and circumstances are similar and what truly makes a good client. As Jacobs states, you have to study your clients intensively. You have to look at who were the judges, who were the insurance companies you battled, etc. While you may think you know what makes a good client, once you look at your past clients and your successes, it may surprise you that your marketing efforts are not in the right area.

Looking through your files can help you to see important factors, such as age, sex, demographics, circumstances, time to closing, personal issues, etc. Jacobs says that by improving your specific targeting, you can put more resources toward the good clients, spending your money to attract the clients whom you can win with.

Study the files, study your admin, how you answer the phone and the conversion ratios of everyone in the office. Study it, analyze it, and capitalize to improve your business.

Distractions are absolutely everywhere in the modern world, including the palms of our hands—we're constantly receiving notifications from email accounts, text, social media websites and more. This is something you need to take into consideration when thinking about your clients, either past, present, or potential. In addition to being distracted, your clients are likely going through a difficult time in life, whether because of a divorce, DUI, death in the family, auto accident…you name it.

To top it off, in the eyes of potential clients in this whirlwind of distraction and stress, you're just another attorney like all the rest—that is, unless you understand the importance of following up rather than giving up.

On today's podcast, you'll learn:

• How much follow up is too much or not enough
• What to do if you can't find the time to follow up as much as you should
• When to follow up, and what to remember when you do

Tune in for all the details.

According to Richard Jacobs, "Answering the phone is a superpower, especially in this computerized, AI world of 2020." This might sound silly at first, but why might it be true? For one, because so many other attorneys—those who would otherwise be your competition—don't answer the phone or don't have someone there to answer it and get critical information from potential clients.

In an era of automation, making sure that your potential clients talk to a real person who can personalize the conversation will make them feel heard, understood, and important, and it will make them that much more likely to hire you. In this episode, you will learn:

· How to ensure that you don't lose potential clients, even if you're a solo practice

· In what ways public perception of attorneys has changed over the years and how to use this to your advantage

· What to say (or what to have your admin staff say) when returning a phone call to a potential client

Tune in for all the details.

Free time is important. It's important for our health and happiness and should be enjoyed by everyone—especially those who've worked hard to get where they are. But for some, free time seems simply unattainable in light of all of the things on their list.

On this episode of the 12 Days of Attorney Marketing Christmas series, Richard Jacobs doesn't discuss how to check off the boxes faster, but simply how to have FEWER boxes to check off, without sacrificing business. Imagine working 20 hours a week instead of 60, and imagine that doing so would be the best business move you've yet to make.

Tune in to learn how and why the key lies within the systems and procedures you establish.