Speakeasy Authority Marketing

"Google, Facebook, Twitter, even email…all these places are actively censoring what they don't like...and if it goes against their narrative, you may be in the crosshairs for literally no reason at all," explains Richard Jacobs, as he discusses a growing problem for attorneys: acts of censorship that come with no explanation and no recourse, leaving many without an online presence at all, and thereby costing potentially thousands of dollars in lost marketing. So, what do you do about it? One of the best defenses to this unpredictable censorship is to maintain multiple channels of marketing so that getting kicked off of one platform will have only a minimal (if any) impact on you and your practice.

To learn the latest techniques and strategies for navigating the world of online attorney marketing, call Speakeasy Marketing, Inc. at 888-225-8594.

If your website isn't accessible to people with disabilities, you could suffer the consequences. In the world of online marketing, this is one of the most recent issues facing attorneys. So how do you respond to that unanticipated notice you receive, wherein a law firm threatens to file a case against you unless you pay a certain amount of money? And when you inevitably deal with the second wave of companies offering to make your website ADA-compliant for thousands of dollars, do you agree out of fear?

Tune in to today's short and to-the-point episode to learn what the smartest attorneys are doing to mitigate these issues, keep their websites safe from attack, and pay the smallest amount of money in doing so.

According to a philosophy developed over 2,000 years ago called stoicism, you should only spend your energy on the things in life that are within your control. It makes sense, right? Why waste your mental energy and focus on things you can't do anything about anyway? But the real question is this: what can you control, and how do you control it in a way that will provide you the most benefit? Can you control your online reviews? What about which platform you're on (or kicked off of)? How can you control the way you communicate with prospective clients? These are a few of the questions answered on today's episode of the 12 Days of Attorney Marketing Christmas series.

It might initially sound cliché to say that a negative mindset won't get you anywhere while a positive one will, but just because something is cliché doesn't mean it's untrue. In the second episode of the series 12 Days of Attorney Marketing Christmas, Richard Jacobs shares the observations he's made over the years working with thousands of different attorneys, many of whom practice within close proximity to one another yet experience substantially different levels of success.

How is it that one attorney can make a million dollars a year, while another attorney in the same area of law working just a few miles away will struggle to gross over $60,000 a year? It could be as simple as finding the right method of marketing for your practice, and maintaining a good attitude while you do it.

Over the course of 10 years, Richard Jacobs has worked with thousands of attorneys in 17 different practice areas, learning invaluable lessons, accruing an impressive amount of knowledge, and collecting hard-earned tips for attorney marketing. In the 12 Days of Attorney Marketing Christmas series, Richard Jacobs shares a new tip each day—all of which may hold the potential to completely transform your practice and spur professional success.

In the first episode, Jacobs discusses how to niche down your target market in the smartest way possible in order to spread your dollar further. No one can afford to advertise to everyone in the world, and most people can't even afford to advertise to everyone in their city. But as an attorney, spending your money wisely on ads that will reach the right people and therefore give you a return on investment is crucial to growing your practice, fueling more referrals in the future, and simply making more money.

In this informative podcast, Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., continues his discussion series on marketing, as he delivers powerful information that can help attorneys bring in not only more clients, but the higher quality clients every attorney wants to serve.

Richard Jacobs is a well-known authority in the marketing world. His company, Speakeasy Marketing, Inc., regularly assists hundreds of attorneys as they seek to maximize profits. Jacobs discusses a personal experience, a car accident, that ultimately led to the discovery that he had thyroid cancer. Going through his treatment, he made a promise to himself to find less stress in the daily anxieties we all face, because, he thought, if he could get through cancer treatment, everything else should pale in comparison. But as life settled in, he found that eventually, he moved back into old patterns, of getting upset about the small stuff. By trying to make his way back to the positive energy, he discovered that there were great parallels between his personal experience and what happens in the business world.

Jacobs explains that if we think about our business, our law firm, in a way in which we focus on achieving a primary goal and not getting upset about the lesser goals if we do not have success up and down on all fronts, that we will be making a positive step toward fulfillment and an overall sense of accomplishment. Jacobs explains that we all need to make that promise to ourselves, to take advantage of the 'now' and enjoy the daily moments and successes, staying positive. If we are aware of how we feel each day and stay in the moment, we can have a higher purpose and clarity as we achieve daily, weekly, and long term goals.

In this informative podcast from Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., Jacobs explains how to get more marketing value out of the marketing budget you are already spending.

Everyone wants to get the most value they can for every dollar spent, and Jacobs has a way to not only maximize the value of your marketing efforts but expand them, without spending even one more penny than you already have been.

Jacobs discusses how everyone needs a skilled attorney from time to time, to handle a traffic ticket issue or auto accident, a divorce, estate plan, DUI, etc. It's inevitable that every now and again most everyone will need some legal help. As Jacobs' mission is to help attorneys improve their businesses, get more quality clients, and make more money, he and his team are constantly testing their theories, seeking to find every area where an attorney can improve their business in some way. When Jacobs has a real issue himself and needs to hire an attorney, he'll have his assistant call attorneys, mystery shopping, to see what kind of response or service they get. In a recent situation, 30 attorneys were called, and only 5 answered. Surprisingly, of those 25 who didn't answer, most never even reached back out, even after they were left an extensive message that explained the legal matter, and requested a return call. The bottom line: if you aren't answering calls and questions, or at least returning calls or following up via email, then you're missing out on new, potentially great clients.

If you want to make more money without spending more money, Jacobs states that you simply must answer calls, respond to your voicemails, follow up with emails, etc. If you're not doing that, then your marketing dollars are going down the drain. As Jacobs explains, if you don't have the time to do that yourself, then you need to hire someone who can.

Jacobs talks about the kinds of 'answering' options that exist, and he underscores that if you simply answer the call and then grill the potential client with endless questions, but don't make a connection, then you may miss an opportunity. Also, if you answer the call and tell the potential client that a particular attorney is 'out of the office' and don't follow up, then you're not really effectively answering those calls. You must be friendly, and you must follow up. But as Jacobs states, if you follow up and really connect, it will be shockingly effective.

Carrie Chitsey, Co-Founder & Chief Executive Officer of One Touch Video Chat, provides an overview of her company's innovative video chat software.

Chitsey and her team are passionate about communication and interaction. The One Touch Video Chat system helps create customer loyalty by creating memorable customer experiences. By strengthening the customer experience and boosting sales through bold communication, their system provides customer satisfaction and convenience and is a driving force in the exciting mobile video chat industry.

Chitsey talks about the formation of her company and her background in technology innovation. She recounts her work with attorneys and her passion for getting attorney firms up to speed on current technologies. She explains that we enjoy and seek out personal connections, and video chat can provide business owners an opportunity to connect face to face through technology, which enhances the user/customer satisfaction experience while increasing efficiency and saving money.

The technology innovator discusses the many outdated methods of 'getting in touch' and connecting that are truly relics in today's technology-oriented business world. From the email contact form to appointment scheduling, etc., many businesses are using outdated methods to connect with customers. Chitsey discusses some of the best practices for utilizing video to enhance their overall business profile. She explains that while video chat is exciting and efficient, you still need to market this service and let your customers know that they can use it. You need to promote it on your social media, blogs, etc. to get the message out. But the bottom line is you need to get these potential customers to the video experience because once you do… the conversion rate is significantly higher. In short, the video connection really brings in new clients and customers in a way that other methods simply do not.

With Chitsey's One Touch Video Chat you can empower customer connections right from your website. While many potential customers already utilize the 'text now' options on websites, to initiate a text chat with a person or a chatbot, imagine how bigger and more impressive the experience would be with actual video chat. Imagine a scalable B2C solution that utilizes far superior technology to create a powerful user/customer experience. That is what Chitsey's One Touch Video Chat provides, and it's the reason why video chat is exploding in the B2C support market.

Chitsey discusses some of the particulars regarding how to use One Touch Video Chat, and she expounds upon the various options and packages that consumers can choose from when they make the decision to step forward into current technology connectivity. And in regard to attorney firms, she discusses how video often weeds out the 'free phone call' types who really just want to get a bit of free legal advice but aren't serious about becoming clients.

Mitchell A. Greenberg, the Law Champion, (lawchampion.com), discusses the unique brand of marketing that has helped him succeed in the legal industry.

For nearly 30 years, Greenberg has put his expertise in multiple areas of law to work, championing legal issues for all of his clients, in the areas of criminal defense, workers' compensation, and personal injury cases in the greater Maryland area and our beautiful nation's capital, Washington D.C.

Greenberg talks about his background and what motivated him to pursue law. He was particularly drawn to criminal defense and worked as a lawyer with his family for 24 years before going out on his own about 4 years ago. Greenberg discusses his truly unique style of branding, and how he sought to create a brand that was powerful. Thinking back on how he created the brand that works so well for him today, Greenberg relates how he thought about his dress for court as "putting on armor" and preparing for court as "preparing his troops." As Greenberg has such a tremendous background in multiple areas of self-defense training and martial arts, the analogy for preparing for battle as a "gladiator for justice" seemed perfectly matched.

The legal expert recounts how he met his paralegal and how they almost immediately decided to work together and launch this new and exciting legal business. Greenberg discusses the marketing strategies he has found to be most useful, to get results. He talks about his website and his strong presence on Facebook and some of the other business engagements that help bring people into his network. He talks about his first radio ad that was almost over the top, but he ran with it anyway as he was enthused to see its potential.

Greenberg discusses how it is important to outsource to experts, to make the most of your time. And he explains some of the older methods of marketing that he still likes to utilize. He discusses LinkedIn and Facebook, and the merits of marketing via social media outlets. And he talks about methods to track his marketing efforts.

Greenberg is noted and sought after speaker and presenter on various areas of the legal profession, and his firm has a strong reputation as a top criminal defense, workers' compensation, and personal injury legal advocate in the Maryland / D.C. area.

In this informative podcast from Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., Jacobs explains how Speakeasy supports clients in all their endeavors to manage their own information, and Speakeasy's efforts to maintain the highest quality work and service.

Jacobs is a marketing expert, and throughout his career leading Speakeasy Marketing, he has assisted many law firms and private attorneys with their marketing goals, helping them reach new, and better, clients.

Jacobs discusses a defamatory review with a false claim, that they received regarding a particular website. As Jacobs states, the review was posted anonymously as it was clearly flawed and totally inaccurate. Speakeasy, over its 10 years of success as a top marketing firm, has helped over a thousand clients reach their goals. As we all know, if you're servicing over a thousand clients and all you get is one bad review, clearly, that speaks volumes about the anonymous reviewer because 99%+ are satisfied clients. Jacobs strongly underscores that he works with attorneys, and attorneys don't let things slide, so of course, that's proof that Speakeasy is delivering solid results and providing excellent service. And that the attorneys Speakeasy works with are pleased with the customer service, and—the results. Jacobs states that Speakeasy's goal is to bring each attorney-client they work with to a point of great success, to a point in which their firm is able to have such a flow of new clients that they are able to pick and choose which clients they want to take on. And as attorney loyalty is high with Speakeasy, with clients coming to Richard Jacobs and his team for all their marketing efforts, again and again, it's obvious that attorneys are seeing results.

Speaking honestly, Jacobs says that they are able to help most clients, but not everyone. And Speakeasy works hard every day to perform at the highest level, and if there is ever a problem on Speakeasy's part, they rush to fix the problem immediately. Customer service is incredibly important to Jacobs and he expects the highest level of quality service from each and every employee who comes to work with Speakeasy Marketing.

Jacobs wraps up by talking about why he chose to work with attorneys specifically. He speaks about how he values attorneys and what they do for the community, helping others with their important legal problems.