Speakeasy Authority Marketing

Paul A. Samakow, P.C. (samakowlaw.com), discusses his long, successful career as an attorney, and the rewarding work of assisting people with their personal injury cases.

Paul Samakow is an attorney with a long track record of success, solving problems, and helping each client reach their goal, whatever their issue or case may be. Samakow and his team at The Law Offices of Paul A. Samakow, P.C., pride themselves on going the extra mile for every client. Their office takes on standard cases, of course, but they extend themselves further helping clients resolve associated issues with their cases that other attorney firms often do not. As an example, regarding an auto collision case, most firms will not assist their clients with associated matters such as car rental or car repair—Samakow and his team do and are happy to help. When they take on a new client, their philosophy is to help that client in every way they possibly can.

Samakow talks about his early years, cutting his teeth in the courts working on all kinds of cases. He discusses the cost-prohibitive marketing that he saw most attorneys putting out, and figured there was a better way to make his mark in the industry. Armed with a basic knowledge of Spanish, Samakow offered his services to the Hispanic community and earned a reputation quickly that started his phone ringing nonstop, and the rest, as they say, is history. From small newspaper advertising to radio, and eventually TV, Samakow broadened his marketing efforts and the Hispanic community took to him enthusiastically.

Samakow details how the Hispanic community truly appreciates his work, and the sense of pride he gets when he earns trust and becomes a confidant for life. Samakow began his practice in 1980 and immediately went to work as a solo attorney assisting clients with criminal cases, family law, bankruptcy, small business representation, real estate settlements, and others. Over the years, Samakow has intensified his focus in the area of personal injury law almost exclusively as he saw the devastation that injuries brought to individuals and families in regard to their physical and emotional well being, and with respect to their financial matters as well. Samakow decided this was an area in which he could offer significant help to those who were suffering in personal injury cases.

Samakow talks about marketing seminars and his goals when attending, as he focuses on learning. And he discusses how he enjoys sharing all that he learns with others in his own presentations and seminars. Specifically, he outlines the many marketing and advertising tips and tricks that he has learned over nearly 40 years of active practice. Samakow has a wealth of knowledge to share, and he covers many topics, from in-office administration documents and forms; to advertising dos and don'ts; to flighting, which is an advertising scheduling strategy that alternates between a normal schedule of advertising and a complete cessation of all runs after several weeks; and more. Ultimately, Samakow states that the goal is to go into a community that you intend to serve and be real, not plastic, to show the community that you are there for them. This type of honest integrity will work with communities regardless of location, anywhere in the country.

The legal expert talks about different cultures and he underscores that the methods to succeed in gaining a community's trust in one community may not necessarily work in another. He talks about the many ethnic festivals that offer opportunities to those looking to make an entry into a particular community, to earn their trust, and work with the people of the community. Samakow talks about working with languages, and hiring those who speak specific languages to help gain entry into a community. Finally, Samakow details some of the specifics regarding his upcoming seminars and events, and how to reach out to him to register.

Paul Samakow is a proud member of multiple plaintiff organizations that focus on educating and helping victims. And he is a frequent lecturer to the community, school, civic, and professional groups.

For the past 60 years, the National Association for Criminal Defense Lawyers (NADCL) has been on a mission to support criminal defense attorneys, create educational seminars on criminal law and justice, increase the accessibility of a range of resources, and ensure that every individual is able to exercise their right to due process. Kyle O'Dowd, associate executive director for policy at the NADCL, and Jessica Stepan, associate executive director for strategic marketing at the NADCL join the podcast to discuss the most recent and relevant topics in the area of criminal law and a few programs that are just around the corner in 2019.

There are a variety of NADCL membership categories, including regular private practice, military, judge, and associate member, all of which receive the benefit of having access to an amazing community and a pool of the best lawyers in the profession, as well as online communities for networking and relationship building. A discussion of the impact of race on criminal justice and the most recent research about bias in the criminal justice system will be at the forefront of Race Matters 2, an NADCL program slated for January 10th and 11th of 2019 in Los Angeles, CA. Interested in learning more, locating additional events, or just helping out? Visit NADCL.org to join the group or sign up for "take action" alerts.

Richard Jacobs is an experienced marketing expert who has a passion for helping businesses reach their full potential. Specializing in attorney marketing, Jacobs has many years in his field working with solo practitioners and small attorney firms. As a seasoned pro in getting the message out and helping attorneys attract more, and higher quality, clients, Jacobs is extremely knowledgeable in all the areas that attorneys must master to achieve this goal. He has helped over 180 attorneys author their own specialty practice area book and thus become, as he refers to it, the 'implied expert' in their specific area of practice. His track record for success is verifiable in the numbers and results, and he has assisted hundreds of attorneys, many who have seen a jump from two potential clients calling in a month to four calls per day. Overall, Jacobs and his team have promoted over 507 attorneys nationwide. Jacobs delivers valuable insight into the journey an attorney can embark upon to improve their business.

Jacobs provides an analysis of attorney marketing by way of comparison to the martial arts. As a first-degree black sash of tai chi, or as it is more formerly known, t'ai chi ch'üan, the Chinese martial art practiced for both its defense training and its health benefits, Jacobs has defined the nexus between tai chi and marketing. As Jacobs states, a title, whether it be black sash or one bestowed upon attorneys by way of law school degrees, is not the end all be all, and that it takes many years to master any endeavor. Attorney specialization is well defined by the industry and some attorneys have the equivalent of a black belt in some areas of the law but are unable to offer services in a score of other areas. Jacobs explains the process of mastering an area of service and he underscores the importance of setting attainable goals with marketing services. Success comes by moving forward with your marketing plan at a measured pace, acknowledging that results come steadily, but perhaps slower than we may want in our 'results immediate' business culture. It takes time and a solid plan to bring business marketing to its zenith such that great results and solid success are actionable and regular.

While it would be nice to simply be a great attorney and effortlessly bring in quality clients to capitalize on a successful law practice, the sobering fact is that it takes work and planning. There is no magic wand. But, if you don't have a significant online presence, social media, great SEO, exceptional positive reviews, and a seriously powerful website, you're going to lose opportunities to the young, ambitious, web-savvy attorneys who do, attorneys who may not have even a third of your experience!

Jacobs discusses the importance of evaluating your marketing plan, tracking results, looking for signs of which efforts are performing, and which marketing is pulling in the quality clients, the ones who can pay your fees and who value your abilities. It's important to attract clients, yes, but it's even more important to attract the right kind of clients. Call Richard Jacobs, attorney marketing specialist at (888) 225-8594.

Just a few years ago, a large law firm by the name of Dentons realized the coming changes that an overlap between technology and lawmight create, and wanted to get ahead of the game. As a result, Dentons created Nextlaw Labs with the vision of reinventing thepractice of law using technology. As a subsidiary of Nextlaw Labs, Nextlaw Ventures emerged, which is an early-stage, legal-focused venture fund that invests in a variety of legal tech companies.

As the CEO and Managing Director of Nextlaw Ventures, Dan Jansen discusses just a few of the 10 legal tech companies currently in their fund, including ROSS Intelligence, which is an expert legal, research-driven tool that leverages AI to answer legal questions and create legal memos. Jansen believes that this technology will have a democratizing effect on the practice of law by allowing small firms to find the answers to complex questions that, otherwise, only larger firms might have the ability to answer.

Tune in to hear the full discussion, and visit nextlawventures.com to read about all 10 companies in Nextlaw Venture's portfolio.

A general assumption may be that a lot of attorneys would prefer to not have to set aside time to deal with billing. It's time consuming, cumbersome and a bit of a hassle – yet it is one of the most critical points to running a successful & profitable law firm. A solution? Enter TimeSolv.

Since 1999, Minneapolis based TimeSolv, has been helping big law firms and solo attorneys increase their billable time and get paid faster. They offer an easy-to-use, cloud-based, legal time tracking & billing software that can be used offline or online, ensuring you are tracking billable hours – at all times.

Attorneys lose legitimate billing time every day simply because they get busy. It is impossible to accurately recall conversations, emails and other work done throughout a day without some sort of extensive logging. Often small law firms don't have the time or support staff to aid in recording this important information for billing purposes.

In addition to tracking billable hours, TimeSolv can help organize your hours. Once you have the data, you can track your own movements through a specific time period. The information allows you to evaluate where most of your time is being spent and perhaps how to better the systems you have in place.

Join us as the Director of Marketing, Scott Clasen, explains how TimeSolv can help make your firm more efficient and more profitable.

For more information, please visit: www.timesolv.com

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Attorneys are leaving money on the table every single day, simply by letting potential clients go who cannot afford to pay. We get it. You need reliable revenue coming in. You can't afford to take an I.O.U. Who could?

In this interview Jason Brown, of IQualify Lending, breaks down the program they have developed that is meeting the needs of both attorneys and potential clients. The IQualify program has been evolving over time allowing attorneys to finance their clients in a sense. Recently, they have made adjustments which has overcome previous impediments that were holding potential borrowers back; including lowering the minimum credit score accepted in an application.

The advantages for both attorneys and clients are numerous. The system generates multiple offers from different lenders once a potential borrower is accepted. Again, this is allowing the attorney to be paid upfront. The client can now afford the attorney he or she wants and deserves and is put on a low, manageable finance plan. Additionally, the borrower can apply for additional funding if costs in the case at some point exceed the retainer paid to the attorney such as expert witnesses, for example. An added bonus is from the attorney side, should a client default on the loan – collecting is not your cross to bear. IQualify leaves you out of the mix.

On the borrower side, in addition to the easy application and generally high acceptance rate, if a client has a credit score lower than 550 or has other issues stopping the loan, any family member or friend can also apply.

IQualify now covers all practice areas, with the exception of direct bankruptcies and personal injury contingency-based cases. This interview is definitely worth a listen for any attorney who is looking for a way to ensure payments, take on more cases and in the end, generate more secure revenue.

For more information, visit: https://www.iqualifylending.com/

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Propellant Media, a digital marketing and media solutions provider, is helping clients maximize lead potential with the newest wave of target marketing – geofencing.

Geofencing, or location based advertising, allows users to pinpoint target audiences based on precise locations. Sounds invasive? Think again. Justin Croxton, Director of Sales at Propellant Media, explains why this is an acceptable and widely sought after marketing technique. Croxton shares how personal injury lawyers, for example, can target accident victims who go to hospitals, ER centers, etc.

The way it works: A virtual geofence is drawn around a location where an advertiser wants to build an audience based on their visit to that particular location (think hospital). This can be done down to a set, scheduled timeframe. When people enter that place of business they are then part of an audience that can be targeted. As the "target" visits apps on his or her phone or is on the internet they will begin to see ads related to the advertiser.

Geofencing is the type of innovative tool taking targeted marketing to the next level.

Specializing in new media production, creative direction, and outside-the-box thinking, Propellant is a leader in niche marketing specialist. To get in contact and learn more, visit www.propellant.media.

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Monica Shah, the Marketing Mastermind behind Revenue Breakthrough, who can convert all your marketing Problems into Profitable Solutions, is on today's podcast.

She talks about her bad experiences in marketing that she went through so you don't have to. Learn to Retain your customers rather than spend money and time on attaining new ones.

So give this podcast a listen and learn more.

Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes

Monica Shah, the Marketing Mastermind behind Revenue Breakthrough, who can convert all your marketing Problems into Profitable Solutions, is on today’s podcast.

She talks about her bad experiences in marketing that she went through so you don’t have to. Learn to Retain your customers rather than spend money and time on attaining new ones.

So give this podcast a listen and learn more.

Chris Dayley, the Digital Marketing Entrepreneur talks about how he started his Digital Marketing Journey starting from simple SEO to managing his own Agency (Dayley Conversions) with Disruptive Advertising. With his unique knowledge and expertise, he can save you expending huge sums of money on website overhauling.

He focuses on converting visitors into leads, rather than piling up website traffic. So listen to this A/B Testing Legend to learn a thing or two about your online presence.

Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes