Speakeasy Authority Marketing

Speakeasy Authority Marketing

By Richard JacobsBusinessMarketing
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Speakeasy Authority Marketing episodes

  • Episode 251 – Digital Marketing Done Right; Converting Visitors into Leads with Chris Dayley

    Chris Dayley, the Digital Marketing Entrepreneur talks about how he started his Digital Marketing Journey starting from simple SEO to managing his own Agency (Dayley Conversions) with Disruptive Advertising. With his unique knowledge and expertise, he can save you expending huge sums of money on website overhauling.

    He focuses on converting visitors into leads, rather than piling up website traffic. So listen to this A/B Testing Legend to learn a thing or two about your online presence.

    29 min
  • Episode 250 – How To Raise Your Firm's Rates Without Losing Clients

    Intro: Master Sales Strategist and award-winning business coach, Shameca Tankerson, shares powerful tips on how to realize your worth and ask for it. Many attorneys aren't sure how to raise rates without losing current and prospective clients. In this podcast Tankerson let's you in on her proven ways to successfully do just that.

    Background/Bio: Shameca Tankerson is a sales strategist and mindset coach. Her clients have been known to call her a "Money Making Badass" and she sees herself as a doubt slayer and secret weapon in her client's businesses.

    Her clients are women all over the globe who are high achievers dreamers, visionaries, who hold something so powerful, so wickedly incredible within… yet the scars of their past have them second guessing themselves. Together, we call on their courage, bust through fear, and awaken their inner powerhouse so they can stop playing small, show up fully, and activate 100% confidence to Sell More and Charge More – No Apologies.Shameca Tankerson is an award winning sales and business strategist, international best-selling author, highly sought-after speaker and business mentor who is known for her dynamic take-action style, priceless straight talk, and no-excuse approach.

    https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_250-How_To_Raise_Your_Firm_s_Rates_Without_Losing_Clients.mp3

    Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes

    20 min
  • Episode 250 – How To Raise Your Firm’s Rates Without Losing Clients

    Intro:
    Master Sales Strategist and award-winning business coach, Shameca Tankerson, shares powerful tips on how to realize your worth and ask for it. Many attorneys aren't sure how to raise rates without losing current and prospective clients. In this podcast Tankerson let's you in on her proven ways to successfully do just that.

    Background/Bio:
    Shameca Tankerson is a sales strategist and mindset coach. Her clients have been known to call her a “Money Making Badass” and she sees herse

    20 min
  • Episode 249 – Law You Should Know Podcast–Guest Richard Jacobs, Founder of Speakeasy Marketing Inc–Secrets of attorney marketing

    No matter your practice area, client base, or location, there are secrets and tips for attorney marketing that can help small and boutique law firms attract and retrain clients. The most important thing that you need to do is de-commoditize yourself. When you're just one entry in a list of attorneys, and potential clients are having to make a decision based on a picture and a short blurb, your chances of attracting clients is slim. If you can stand out to clients when they're researching their situation, through the effective use of key words and search terms, and a user-friendly website that actually answers their questions in a way that they can understand, you have a much better chance of getting them to become your client. Other tips include creating a newsletter for past clients, in order to stimulate referrals, creating videos and other content that show them the authentic you, and offering complimentary strategy sessions that tell people what they will get out of it. Overall, you want to increase the number of ways that potential clients can bond with you, in order to attract them as clients.

    For more information, or to schedule a strategy session for yourself, visit www.speakeasymarketinginc.com, or purchase the book "Secrets of Attorney Marketing Law Schools Dare Not Teach" for Amazon, Kindle, or Audible.

    https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_249-Law_You_Should_Know_Podcast--Guest_Richard_Jacobs_Founder_of_Speakeasy_Marketing_Inc--Secrets_of_attorney_marketing.mp3

    Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes

    27 min
  • Episode 249 – Law You Should Know Podcast–Guest Richard Jacobs, Founder of Speakeasy Marketing Inc–Secrets of attorney marketing

    No matter your practice area, client base, or location, there are secrets and tips for attorney marketing that can help small and boutique law firms attract and retrain clients. The most important thing that you need to do is de-commoditize yourself. When you're just one entry in a list of attorneys, and potential clients are having to make a decision based on a picture and a short blurb, your chances of attracting clients is slim. If you can stand out to clients when they're researching their situation,

    27 min
  • Episode 248 – Bitcoin and Blockchain – A New Practice Area Opportunity for Lawyers?
    Many attorneys may not be aware of a new practice area that is increasingly becoming more important, and that is the legal side of the new Bitcoin/blockchain technology space. Bitcoin, a digital currency created in 2009, and blockchain, its underlying technology protocol, is affecting the storage and transmission of data in many industries, including medical, financial, and identity. Many companies in this arena are fundraising through token sales and Initial Coin Offerings (ICOs), but regulation has not yet caught up with this technology and fundraising technique. With $1.2 billion already raised in through token sales and ICOs, this allows attorneys the ability to get in on the ground floor of a practice area that is already becoming more popular, including consulting with businesses and future lawsuits. http://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_248-Bitcoin_and_Blockchain-A_New_Practice_Area_Opportunity_for_Lawyers.mp3

    Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes

    6 min
  • Episode 248 – Bitcoin and Blockchain – A New Practice Area Opportunity for Lawyers?
    Many attorneys may not be aware of a new practice area that is increasingly becoming more important, and that is the legal side of the new Bitcoin/blockchain technology space. Bitcoin, a digital currency created in 2009, and blockchain, its underlying technology protocol, is affecting the storage and transmission of data in many industries, including medical, financial, and identity. Many companies in this arena are fundraising through token sales and Initial Coin Offerings (ICOs), but regulation has not ye
    6 min
  • Episode 247 – Disruptive Advertising – Helping Your Law Firm Achieve Profitability With Online Advertising

    CEO of Disruptive Advertising, Jacob Baadsgaard, joins us for an in depth discussion on how his company is helping law firms advertise and market themselves profitably and efficiently on Google and Facebook by leveraging their software and team of marketers.

    Bio: Jacob's background as a senior consultant at Omniture/Adobe is where he learned the power of data in marketing. After breaking off as an independent, he helped his first client grow from 25 to over 350 employees by helping them leverage their data to know exactly how to invest their marketing dollars on Google and Facebook.

    Seeing a huge gap in the market, as very few businesses had the bandwidth or expertise to leverage data in their marketing strategy, Jacob used the capital from his first business in software sales to start Disruptive Advertising in 2013.

    Jacob has grown the business from just himself to over 60 employees and 9 million dollars in annual revenue in only 3.5 years with ZERO debt or outside funding. They have worked with over 1,000 businesses to date and have found that on average an astounding 76% of AdWords and Facebook Ad budgets are wasted.

    Jacob is a regular contributor on sites like Forbes, Entrepreneur, SearchEngineLand, MarketingLand, SearchEngineJournal, Unbounce and KissMetrics.

    For more information you can visit their website HERE.

    https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_247-Disruptive_Advertising-Helping_Your_Law_Firm_Achieve_Profitability_With_Online_Advertising.mp3

    Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes

    20 min
  • Episode 247 – Disruptive Advertising – Helping Your Law Firm Achieve Profitability With Online Advertising

    CEO of Disruptive Advertising, Jacob Baadsgaard, joins us for an in depth discussion on how his company is helping law firms advertise and market themselves profitably and efficiently on Google and Facebook by leveraging their software and team of marketers.

    Bio:
    Jacob’s background as a senior consultant at Omniture/Adobe is where he learned the power of data in marketing. After breaking off as an independent, he helped his first client grow from 25 to over 350 employees b

    20 min
  • Episode 246 – Getting Reviews Made Easy For Your Law Firm
    No one can deny the importance of reviews and they have become super important for law firms especially. A lot of the people choose an attorney solely based on the positive reviews. In this podcast below I have shared the number one technique that we're using to get reviews for our attorney clients on places like Google+, Yelp, Avvo and on website. Listen to it or download it for later. https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_246-Getting_Reviews_Made_Easy_For_Your_Law_Firm.mp3

    Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes

    7 min

About Speakeasy Authority Marketing

From the publisher's feed

Being a great attorney doesn't mean you'll retain quality clients or build a successful, respected law practice. In fact, if you don't have a significant online presence, positive reviews, and a powerful website, you're going to lose out to young, aggressive, web-savvy attorneys with a third of your experience. Richard Jacobs of Speakeasy Authority Marketing offers the unvarnished truth about how to market your solo or small law firm to become the pre-eminent firm in your metro and practice areas.