Speakeasy Authority Marketing

Join us in a talk with Ken Hardison, the founder of Personal Injury Lawyers Marketing & Management Association (PILMMA), as he fills us in how becoming a member or simply attending one of their conferences benefits today's attorney. PILMMA runs multiple marketing and networking events and programs throughout the year, online and face to face, including an upcoming Super Summit in Nashville in September ! Listen in and learn more …

Bio: The Personal Injury Lawyers Marketing & Management Association (PILMMA) is the innovation of Kenneth L. Hardison, the senior partner of Hardison & Cochran, author, and the founder of Law Practice Advisor. Ken created PILMMA in order to fill the void of marketing and management resources available to personal injury and disability lawyers.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_239-Founder_Of_PILMMA_Talks_Law_Firm_Marketing_Management.mp3

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There are many "make or break" moments. One of the most sensitive moments is when you sit down with a new client, sift through all their past dirt, and find out if they are compromised.

Why is this moment such a big deal?

Because being a compromised person is painful. It's one of those things that causes a lot of misery and pain. So knowing how to dig up all the dirt that might be used against your client, in a way that is graceful and tactful, is an important advantage that absolutely will enhance your reputation.

Today's podcast shares a handful of strategies you can use to make sure you handle this sensitive conversation the RIGHT way. Listen to it below and make sure to subscribe, share and review the podcast.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_238-Dealing_with_Compromised_Clients.mp3

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"Site Lock" scam is common, and it has duped a lot of firms, sometimes costing them more than a thousand dollars. Today's podcast (4 mins long) details everything you need to know to protect yourself from this latest internet scam. Listen & share with your fellow attorneys and make sure to subscribe to the podcast and post a review. https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_237-Scam_Alert_An_Attorney_Client_Warned_Us_About_This.mp3

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Online reviews are the foundation for a firm's authenticity and credibility. Reviews help clients make a decision whether they should hire you or not. So only for you folks we went all the way to carry out a research, on getting clients to review (Good or Bad). What we found was astonishing and learned that sometimes the problems are not as apparent as they might seem. To get a client's good review, you need to treat them fairly and DON'T FORGET to follow up on their case. Find out more about our Research and Findings in this latest podcast. https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_236-Fascinating_Attorney_Customer_Review_Results.mp3

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Getting clients to review you on Google Maps/Yelp is without a doubt a tough task, especially if you're a DUI or Criminal Defense attorney. But there is an easy and effective way to get positive reviews. Which could be the difference between your business getting better ranking on Google than your competitors. I've explained it in this podcast below so make sure you listen to the podcast to know exactly what you need to do in order to get more positive reviews. https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_235-The_Best_Time_to_Ask_For_a_Positive_Review.mp3

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In this latest podcast I interview a respected marketing consultant named Bert Martinez. He specializes in helping attorneys (and other respected professionals, like physicians, dentists, etc.) elevate their perceived status. And one of his most popular services is landing his clients on Wikipedia. Listen to this fascinating and informational interview below and make sure to share, subscribe and review the podcast. https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_234-Become_An_Authority_Attorney-Exclusive_Interview_With_Bert_Martinez.mp3

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John Vespasian is the author of eight books about rational living. Talking about his latest book "Thriving in Difficult Times", he presents and compares the ancient civilizations to the contemporary world.

From difference in approach, methodologies and thinking he explains how we are repeating history over and over again, without knowing it.

Talking to us he explains how the Greeks divided the day regardless of the concept of hours or time, to be productive and not waste time. How they shared ideas without the use of paper. What they did to strive their civilization for 1,000 of years and what we are doing to destroy ours.

Listen, share, subscribe & review the podcast.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_233-John_Vespasian-Are_We_Moving_Ahead_in_the_Future_Or_Are_We_Simply_Repeating_History.mp3

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We don't mind receiving anything when it has a "FREE" tag but in the legal industry, it's somewhat different. Potential Clients are really sensitive when it comes a legal case, where they have everything on the line. They don't know what to expect when they see "Free Consultation" written in bold on your website. This gap between reality and expectation results in anxiety. So in order for them to step up, YOU as an attorney need to remove their anxiety, and make them take an action. I have talked about this in detail in the podcast below, listen to it and make sure to subscribe, share and review the podcast. https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_232-What_Clients_Don_t_Know_and_Why_It_Costs_You_Money.mp3

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Have you tried PPC? Have you found it ineffective and expensive? Then you must be doing it the wrong way! I talked to Luda Drummond of Click Whipt, ClickWhipt specializes in running successful PPC campaigns for Law Firms, and asked her the secrets of running a successful PPC campaign. She was kind enough to share the secrets in this latest podcast. Listen to it below or download it for later. Make sure to subscribe, share and review the podcast. https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_231-PPC_Know_What_Works_and_What_Doesn_t.mp3

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You may not be aware but on the side, I run a Podcast called Future Tech Podcast where I interview companies and individuals that have technology that's right around the corner. I've done a lot of interviews about Bitcoin (Digital or Crypto-currencies), Self Driving Cars, Stem Cells Research, 3D Printing etc. And I've learned a lot about how to profile an industry, which company is doing what and what's the latest going on in the industry.

Now, I am planning to recreate that for the legal industry by interviewing the most successful attorneys and law firms out there to find out what actually works to get clients, what most successful attorneys do to get the steady stream of paying clients.

I've talked about this in detail in my latest podcast below. Please make sure to listen to this, it's your chance to get onto the program and also it's a great opportunity to learn the latest secrets of attorney marketing from the most successful attorneys in the legal industry. Don't forget to share with your fellow attorneys. For regular updates, subscribe to the podcast.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_230-Interview_Series-What_s_Working_Now_For_Lawyers.mp3

Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes