Speakeasy Authority Marketing

Richard explains how sometimes when forces hit, you have to pivot and change how you run your practice. He mentions that while in some states there are expungements or concealments, other states make it easier to post personal information online in different media forms that your client doesn't want available.

You can offer as a service to your clients to have this information removed through several methods. Richard explains in further detail and also suggests ways to combine forces with lawyers in other states to bring in business.

Call us at (888) 225-8594, email [email protected], or find us at speakeasymarketinginc.com with any questions.

Whether or not you're using Speakeasy Authority Marketing's Virtual Closing System, the insight provided by Richard Jacobs on today's podcast can help you obtain more clients, and ensure that they're comfortable while you're at it.

Video conferences seem to be the latest new trend—maybe not by choice, but by necessity amid the ongoing coronavirus pandemic. This means your consultations don't have to stop…they just need to be video-based rather than in person.

But what if your potential clients aren't comfortable being on video? And what if that discomfort is just enough to prevent them from agreeing to a consultation with you, which means it's just enough to prevent them from hiring you?

Many attorneys who are currently using the Virtual Closing System are saying just this: many potential—and even current—clients don't want to go on video. Maybe they're shy, maybe they're wearing pajamas, or maybe they're driving in the car.

Regardless, there's a simple solution: let them know they don't have to appear on the video. Let them know that you (the attorney) will be the only one presenting and diagramming their case…all they need to do is watch and ask questions or comments when necessary, which means all they need to do is turn on the audio.

After putting Jacobs' advice to practice, not a single attorney using the Virtual Closing System has said that a client wasn't on board with this plan.

To learn more about the Virtual Closing System, visit https://www.speakeasymarketinginc.com/ or call Richard Jacobs at 888-225-8594.

In this podcast, Richard shares advice about how to close a deal with clients in a dynamic and much more client-friendly way. He also shares some feedback on our new and popular Virtual Closing System. He's done several mock case evaluations and noticed how much more effective it is to have a virtual meeting standing in front of a physical whiteboard, drawing on it, and taking notes as you talk to a client: you create the story of their case live over video. It's very powerful for the client and your services are more approachable and accessible. He also shares that he's heard from attorneys that use our Virtual Closing System reporting clients are much less resistant to moving forward and ready to sign the retainer at the end of the meeting. Call us at (888) 225-8594 or find us at https://www.speakeasymarketinginc.com/ with any questions.

Money matters: it matters to you, and it matters to your clients. On today's episode, Richard Jacobs discusses how to make more of it in the form of better client retention—47% better, while at the same time removing the financial burden from your clients. To achieve this, Jacobs has decided to implement the iQualify Lending system into the Virtual Closing system on a permanent basis. He is joined by President/CEO of iQualify Lending, Jason Brown, who discusses the ins and outs of the system and precisely how it will benefit you.

According to a survey conducted by Cleo and iQualify Lending, 63% of clients leave the first meeting with an attorney feeling confused or unsure about the next steps and how to pay for their case. iQualify Lending is honing in on this by meeting clients where they are financially, allowing them to say "yes" rather than "let me think about it." They are doing this by offering three payment plan options for the client, which provides the attorney with full payment—less a 5% fee—within just 72 hours.

This allows the attorney to focus on the legal aspect of the case without a single worry about how or whether or not they're going to get paid. If the client stops paying at any point, it will be an issue that's managed by the lender rather than the attorney. This has the incredibly valuable effect of removing the emotional component of collecting money and entirely separating the attorney from the financial side of legal representation. This will yield more relaxed and better-behaved clients, as well as lower the chances of negative reviews fueled by money issues.

iQualify Lending is bar compliant in every state, has been providing loans for attorneys for five years, and is currently servicing attorneys in 47 states. Just last year alone, they gave offers to $357 million in fees. Brown explains all the nuances of the iQualify Lending system, including the steps of the application system and the details of the fee to the attorney.

To get started and be up and running within 24 hours, visit https://www.iqualifylending.com/.

Richard Jacobs, the president/founder of Speakeasy Marketing, Inc., walks us through an easy method to let your clients pay on a payment plan, yet you can still get paid right away—a winning solution for all involved.

Jacobs is an experienced leader in the marketing business world. He has helped guide hundreds of law firms and private attorneys on their path to success, finding new ways to bring in better, more profitable clients.

Jacobs discusses a recent conversation he had with a friend who is an experienced lending associate. The program they discussed allows attorneys to accept payment plans with their clients, yet still, get paid in full within 48 to 72 hours. As Jacobs states, if you're using the most advanced technological marketing tools, such as Speakeasy Marketing's Virtual Close system, you're still going to find that some clients, especially during this difficult economy, will not have the money to pay your retainer.

This is where iQualify Lending, LLC can step in and help. Jacobs is not compensated for his endorsement of their services; he just believes in their product and wants attorneys to be aware of it because everything that helps you get paid in a troubling economy is a good thing.

Jacobs explains the process, and the state bar compliance. As he states, you can qualify your clients for the program right away; it's an easy process. The qualification level is not very high and offers will come back quickly, giving your clients many options to work with you. Jacobs explains some tweaks you can make to your retainer agreement that will allow you to control your interests, and also to withdraw from the case if you need to. You can even debit for the deposit. You'll get notice of approval and funds movement. Jacobs explains the fine details of how it all works, but in essence, it is an easy process that gets you paid!

Fees for the process are nominal, and you can even increase your fee to cover it. Jacobs discusses how the program is a success for many attorneys who are already on board, and some attorneys have even offered it to all their clients. It's a great way to bring in and secure more clients because clients are becoming aware of it, and if they can go to an attorney who will allow installment payments, they may use them and not you. The bottom line: you really need to consider this payment option for all your clients, or at least those who express a need for financial assistance. This is a tool that can help you to make more money and keep busy, even in an economy that is struggling.

Contact Speakeasy Marketing for more information, and get started with improving your entire marketing strategy!

Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., provides valuable information that will help you get more marketing value out of your existing marketing budget.

In this competitive marketplace, and especially now during this global pandemic, it's critical to get the most value you can for every dollar you spend. Jacobs' methods not only maximize the value of your current marketing efforts but can help you break through to 'next level' marketing to accomplish higher goals and reach better clients.

Jacobs discusses 'Chalk Talks' and Speakeasy Marketing's Virtual Close System. Chalk Talks are white board presentations that attorneys can deliver virtually (Zoom, Join.me, etc.) for their clients and potential clients. And attorneys who have begun to use the system are happy with the results they are getting. Psychologically, the Chalk Talk can potentially produce better results because when you put an attorney in front of a white board… there is an association with teachers and chalk boards, and people listen to teachers. The idea of it being a sales pitch is further removed from the client's mind, with them now focused on learning what is being presented. Chalk Talks can put you in a position of authority and get clients to listen, to pay attention to you.

Jacobs emphasizes that it is important to present to your clients and potential clients in a manner that shows you have the knowledge, you're a teacher, not a salesperson. Jacobs explains some of the important topics and kinds of information you can deliver in a Chalk Talk, from case evaluations to future planning. From diagramming the scene of a traffic stop for a DUI client, to diagramming a family tree, with marriages and beneficiaries, for an estate planning client, etc., to diagramming for personal injury cases, and all other practice areas, there are many aspects of any client's case that you can touch on in a Chalk Talk.

Case evaluation, Jacobs states, will be critical for attorneys going forward, especially in the time of coronavirus. Screenshots, video snippets, etc. from case evaluations you have done can be great marketing tools for your website, of course after you edit out any confidential client information. Jacobs explains the many ways you can push this information out to clients and potential clients. This is the future of closing, and the future is now.

Contact Richard and his team at Speakeasy and get started today on taking your firm's business to the next level. Increase profits; get your message out there! Speakeasy Marketing can show you how; contact them at www.speakeasymarketinginc.com

Marketing expert, Richard Jacobs, the founder, and president of Speakeasy Marketing, Inc., discusses virtual closing in the time of coronavirus.

Richard Jacobs has years of experience in successful attorney marketing, and his company, Speakeasy Marketing, Inc., has worked with hundreds and hundreds of private office attorneys as well as big attorney firms, helping them to take their marketing strategies to the next level, for increased profits.

Jacobs talks about the concept of 'positioning' and how it plays a role in not only the flow of clients but also perhaps the kinds of clients you acquire. Jacobs states that while being very accommodating can be seen as a good thing, in that you are volunteering right away to be helpful, to go to court for your client so they don't have to, handling their filings, etc., but it can also potentially put you in a weaker position with some potential clients. Consider instead presenting incoming potential clients with the fact that you are actually quite busy at current, that you are selective because you want to make sure there is a good match, and that if you take on their case it is because you know your expertise can truly help. Your positioning matters.

Jacobs recounts a recent podcast he enjoyed that frames the aforementioned points well. The podcast discussed college admissions. The general assumption is that it is incredibly difficult to get into Harvard or Yale, and applicants are even told that elite colleges reject as many as 93% of all applicants. Therefore, the path to acceptance is beyond demanding, with applicants jumping through hoops in hopes of admission success. This exclusivity allows these universities to charge extremely high tuitions; their 'positioning' is at the highest level. Their brands, their positioning is unrivaled.

But how does this relate to your firm? How does it relate to you as an attorney? Even if you're not a 'Harvard' level firm, you can still benefit from good strategies and positioning. By presenting yourself or your firm in the kind of light that shows off your value, and how in-demand you are, you can leverage your positioning to gain the best clients. This is what Speakeasy Marketing can help you do with strategies and systems that have been proven to work. From scripts to SEO, to Speakeasy's Virtual Close system and their Speak-a-Book Process that puts you in the driver seat as a respected, noted authority and author, good marketing means better clients.

Contact Richard and his team and get moving toward bigger profits.