Speaker Driven Business

When speaking to an audience, it’s crucial to always elicit a response, maintain engagement, avoid narrative disconnects, and cultivate trust and connection.

In this episode of the Speaker Driven Business, Jacqueline Nagle explores the concept of story activation. She discusses its value in creating stimulating interactions, forging strong connections, and building credibility as a speaker.

Jacqueline shares 12 critical tips for successfully activating your stories. Her key insights include staying true to the Blue Apple, creating space for your audience to lean into your story, and the importance of specificity as you avoid generalisations. She also highlights the value of truth and accuracy in storytelling so you can more effectively land your messages. 

If your aim is to activate a visceral, emotional response in your audience and foster trust and connection through authentic and engaging stories, this episode will equip you with the techniques you need. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• What is story activation? (00:29)
• Ways we accidentally deactivate our stories (01:02)
• Tip #1: Don’t teach (02:32)
• Tip #2: Tell a full story (03:12)
• Tip #3: Drop into the moments and keep to the Blue Apple (04:02)
• Tip #4: Create the space (05:05)
• Tip #5: Specificity (05:43)
• Tip #6: Name the characters (07:32)
• TIp #7: Ignite the senses (08:12)
• Tip #8: Use time as a setup phrase (09:17)
• Tip #9: Truth and accuracy (11:00)
• Tip #10: Choose your words and eliminate the fluff (12:27)
• Tip #11: Don’t abdicate your power on stage (13:40)
• Tip #12: Use quotes wisely (14:47)

Resources

The Blue Apple

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

Simply telling stories, no matter how interesting or exciting, will not always be enough to captivate your audience. You need to deliberately craft narratives that draw them in and allow them to connect with you on a deeper level. 

In this episode of the Speaker Driven Business, Jacqueline dives into the secrets of shaping compelling stories. She underscores the value of structuring stories —  a critical skill that will help you evaluate your story’s strength, create space for connection, and reinforce key messages.

Jacqueline outlines five structures that will help you creatively shape your stories. She also shares examples of these structures through her own stories, as well as those of others she has come across. 

No story structure is inherently better than another — the key is to use these story frames to land your messages and create maximum impact. So, if you’re eager to find out how you can move your audiences from being mere passive listeners to wanting to actively lean in, this episode is a must!

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Three reasons why it’s important to structure your stories (01:38)
• The simple story structure (05:42)
• The hero’s journey story structure (07:07)
• The intense hero’s journey story structure (09:48)
• The flipped hero’s journey story structure (10:52)
• The crescendo story structure (13:46)
• The choice point story structure (14:18)

Resources

The Blue Apple

Joseph Campbell

Danielle Woodhouse

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

Creating messages which resonate with your audience is a skill that requires consideration, sincerity, and charisma. In this episode of the Speaker Driven Business podcast, Jacqueline explores the importance of crafting three core stories for your business: your Business Story of Origin, your North Star Story, and your Witnessed Stories.

Identifying and curating these stories will allow you to connect more authentically with your audience and step into the full truth and power of your purpose. Your Business Story of Origin, in particular, will establish trust and get audiences buying into you by revealing the problem you solve, the promise you make, and the way in which you help solve that problem.

Your North Star story serves as your compass, proclaiming the bold and audacious future you envision, a world in which your services may in fact be obsolete - because you’ve solved the core problem. Jacqueline suggests viewing these as legacy building stories that can outlive you and keep your mission going.

The concept of the Witnessed Story, already discussed in a previous episode, is expanded on in this episode to bolster your business story telling ability. 

Eager to take your storytelling skills to new heights?  Then tune in to this episode for more insights on how your business stories can make a strong and lasting impact on your audience.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The three core stories you need in your business (02:35)
• The Business Story of Origin (02:58)
• Jacqueline Nagle’s personal business story of origin (06:08)
• The North Star Story (10:30)

Resources

Farmer Stays

Janine Shepherd

The Forgotten Women Project

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

We all love a good story. However, some speakers rely on a short, recurring list of personal stories that fail to fully captivate audiences. In this episode of Speaker Driven Business, Jacqueline reveals the secret recipe that sets professional storytellers apart from the rest — strategic diversity in story forms.

Jacqueline aims the spotlight on five fundamental story types that should be in every speaker's toolkit. 

If your speeches rely on the same old stories, this episode will definitely expand and enhance your storytelling repertoire. Join us for an in-depth discussion on the story types that separate amateur speakers from the pros.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Pure form keynote structure (01:29)
• The value of becoming a master story catcher and tips on how to become one (02:49)
• The 5 Key Story Types (04:37)

Resources

The Blue Apple

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

Even when drawing from personal lived experiences, compelling speakers must shape their stories to allow audiences to relate. Your stories shouldn't just be about your own truth — they must resonate with your audiences’ truths as well. 

In this episode of Speaker Driven Business, Jacqueline Nagle stresses that with great power comes great responsibility. You have the power to share your stories in a way that effectively and impactfully gets your message across, but you also have to ensure your stories remain truthful. Additionally, if you are sharing traumatic stories, you must always remember to guide your audience back and out of the darkness.

Just as importantly, we should only speak into something when we can share from a place of strength, power, and grace. As Jacqueline highlights, this allows audiences to feel safe with you even when your stories are heavy. 

Tune in as Jacqueline shares pivotal rules for crafting stories that resonate so you can punch through the barriers to move and inspire your audiences.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Why your stories should not be about you, even when they are (00:05) 
• Rule #1: No therapy on stage (04:15)
• Rule #2: Take care with what's shared (04:58)
• Rule #3: Shape stories to lend messages (05:38)
• Rule #4: Always speak with strength and grace (06:05)
• Rule #5: The truth about the hero’s journey (07:04)

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

Storytelling tops the list of critical skills for impactful speaking. Yet, with over 1 billion Google results on compelling storytelling, why do so many speakers still fail to effectively connect with their audiences?

In this episode of Speaker Driven Business, Jacqueline exposes some of the most common mistakes that can turn interesting stories into mere self-indulgent ramblings. She talks about how to avoid common pitfalls, such as pure narration with no audience connection, over-immersion that goes too deep into details, positioning yourself as the hero rather than the guide, and negligence - sharing deep and dark elements without the skill or awareness to bring audiences back out from the experience.

Additionally, Jacqueline discusses the metaphor of the 5-year-old gatekeeper, how even the most competent speakers struggle to drop listeners from their heads to their hearts, and why logic and facts rarely persuade them to open up.

If you’re eager to harness the power of storytelling without falling into these traps, tune into this episode where Jacqueline offers tips for unlocking the full capability of stories to influence audiences.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The power of storytelling and why a lot of people are still not good at it (02:40)
• Storytelling mistake 1: self-indulgence (03:52)
• Storytelling mistake 2: pure narration (04:59)
• Storytelling mistake 3: pure immersion (06:00)
• Storytelling mistake 4: wanting to be the hero (06:32)
• Storytelling mistake 5: negligent lived experience (07:06) 
• The 5-year-old gatekeeper (10:28)

Resources

Tell To Win by Peter Guber

The Blue Apple

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

Some speakers, even the most passionate ones, believe good content is enough to captivate all audiences. The truth is, without deliberate structure, even the most knowledgeable and experienced speakers struggle to guide listeners from where they are, to where they want them to be, to where they never even imagined!

In this episode of Speaker Driven Business, Jacqueline explains why structure and framework matter, and why winging it won’t always work, even if you consider yourself highly creative.

Jacqueline outlines the core structures top speakers use to transform listener perspectives. Additionally, she expounds on when to adhere strictly to structures, when expertise and experience grant flexibility and freedom, and why mastering the rules allows bending them once you build necessary muscle.

If you want to guide audiences to unexpected revelations instead of just sharing valuable information, this episode will definitely equip you to leverage frameworks for maximum impact.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Donald Miller’s experience about effectively conveying the value of structure and instruction in an organization (02:18) 
• Keynote structures (04:35)
• The 3 TED Talk structures (07:28)
• Five key structures for speaking only, particularly the crescendo style (11:09)

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

Engaging audiences, bringing something that surprises and delights without overwhelming them, is the art of impactful speaking. 

In this episode of Speaker Driven Business podcast, Jacqueline unpacks the common mistake speakers make of overwhelming audiences by cramming presentations full of excessive information. 

She introduces the concept of "power of 7", a systematic way to capture all ideas and then pare them down to the most impactful points.

Avoiding overload by the "clever trap" and sticking to the “power of 7”, like effective TED talks, ensures audiences stay engaged AND retain insights - Transforming you from a clever speaker to an impactful speaker who serves their audience.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Why overwhelming audiences backfires (02:00)
• The science behind overwhelmed audiences (2:30)
• How audiences can remember your ideas (5:00)
• Neuro-storm - a unique brainstorm technique (10:00)

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

re you a speaker looking to stand out and captivate your audience? If so, you're in for a treat. In this episode, Jacqueline introduces us to the enigmatic Blue Apple Strategy.

The Blue pple Strategy originated from a stunning Shutterstock image Jacqueline discovered, depicting a blue apple. The Blue Apple was once just an aesthetic curiosity, but now symbolises the essence of what speakers need to convey – the perfect balance between uniqueness and recognisability.

So, if you're a speaker ready to break through the noise and truly connect with your audience, dive into this episode. The Blue Apple Strategy is your secret weapon, waiting to transform your speaking career into something extraordinary. Don't miss out on this opportunity to revolutionise your approach to speaking – the Blue Apple awaits!

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The origin story of the Blue Apple and its symbolism (01:19) 
• What is this? (04:39)
• Who is this for? (05:08)
• Why does this matter? (05:48)
• Why squared and understanding the audience's perspective (06:56)
• What is the gift? (07:58)
• What is the mic drop? (09:55)

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

In the grand stage of speaking, there's a critical technique for captivating audiences. It has the power to intrigue and leave the audience spellbound.

In this brief episode of Speaker Driven Business, Jacqueline dives into the powerful concept of Attention Snap. 

Attention Snap is invaluable yet overlooked by many speakers. Without an effective attention snap, audiences may start to disengage and wonder "What's in it for me?" even if the opening stories resonate. 

As Jacqueline outlines what the attention snap is, when to use it, and why it's so important for landing your ideas with an audience you will learn how to transform your speeches into unforgettable performances.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The concept of Attention Snap and its significance in speaking (00:22)
• The time limit for Attention Snap (01:17)
• The role of a compelling message and how it determines the effectiveness of the Attention Snap (02:52)
• When to use the Attention Snap (04:07)

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective.