“Don't put yourself under the pressure of becoming a great writer. You don't have to be a great writer to produce a book that sells.” - Evolve Benton
Welcome to Speaking 4 Profit, where your voice is your power! I’m Evolve Benton and today, I will talk about tips for creating your content, choosing publishing platforms, and marketing principles in selling your first book.
[00:01 - 03:43] Why Consider Writing a Book?
- Cohesion between speakers and writers
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- Explore both worlds – speak and provide content
- Opens doors for more engagement opportunities
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- Conduct writing workshops and exercises, resulting to a community
- Requires low cost and a variety of publishing platforms is accessible
[03:44 - 11:26] Tips on Content Creation to Publishing for your First Book
- Tip #1: Pick a topic that solves a problem
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- Consider relatable problems for other people – balance passion and impact
- Tip #2: Give yourself a deadline
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- Realize that your first book is not your last book
- Break down into time segments to assess progress
- Tip #3: Tell your story and share the writing
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- Utilize other services (transcription, recorders, etc.) to fill in the gap
- You don’t have to be a great writer to tell your story
- Tip #4: Gather market research for your book
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- Consult people for advice, collect more opinions
- Have a book release team to help you spread the word
- Tip #5: Make use of different media to attract a wider audience
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- Consider varying forms of content sharing
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- People prefer different methods of getting information
[11:27 - 20:11] Addressing Questions from the Audience
- What are some recommended topics considering the limits of expertise?
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- Dig in to your passion and go beyond its concept at face value
- Journal down your thoughts and collect
- How to promote a book co-authored with?
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- Be on the same page with your co-author in marketing practices
- Repurpose your book covers to attract more audience
- What are the best and worst parts of the writing and publishing processes?
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- The best part of your writing is when you’re done
- Bootstrapping to save costs without background knowledge is the struggle
[20:12 - 21:27] Final Thoughts
- Reach out for more questions about creating and publishing your first book!
- Connect with Evolve Benton – leave a review and comment (links below)
Key Quotes:
“I was intentional to think about myself when writing the book, but beyond myself, who are my readers, and what problems are they trying to solve? And how does my topic connect to that?” - Evolve Benton
“You also have to have a deadline, you don't want to spend forever writing your first book, because once you get it out there, yeah, you're gonna have things that you want to change, but you're gonna write something else.” - Evolve Benton
“When you have a book, a workbook, some kind of content to go along with your speaking engagement. That is icing on the cake, right? Because that's some way that you can utilize that as a lead magnet.” - Evolve Benton
References Mentioned:
- https://www.ingramspark.com/
Connect with Me!
Join our Facebook Group: https://www.facebook.com/groups/speaking4profitacademy
Follow us on Instagram: https://www.instagram.com/speaking4profit/
Visit my website https://www.evolvebenton.com/
Follow me on Instagram @EvolveBenton
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