For generations of Americans, the Johnson & Johnson brand has been a beloved one, as quintessentially American as baseball and apple pie. Its baby shampoo “no more tears” has been a fixture in bathrooms for decades, as has its iconic band aids and talcum power. But it’s this last item, the talcum powder, that may prove to be a tipping point in destroying its hard-won 139-year-old reputation with consumers. Author and freelance investigative journalist Gardiner Harris joins us on The Excerpt to discuss his new book “no more tears: The Dark Secrets of Johnson & Johnson,” which is on bookshelves now.

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