Cheryl Esposito welcomes Chip Conley,CEO and founder of Joie de Vivre Hospitality, the second largest boutique hotelier in America. Chip is author of PEAK: How Great Companies Get Their Mojo From Maslow and The Rebel Rules: Daring To Be Yourself In Business. Known as a leader with a heart, and a self-proclaimed Abraham Maslow nut Chip has applied the theory of Self-Actualization to growing a successful company by helping employees, customers, and – yes - even investors move up that pyramid that Maslow coined as the hierarchy of needs. Join the conversation and learn how this rebel CEO dares to make a difference!