Cheryl Esposito welcomes Dr. Raj Sisodia, author of Firms of Endearment: How World Class Companies Profit from Passion & Purpose; and Conscious Capitalism: Liberating the Heroic Spirit of Business. Raj is co-founder and co-chairman of Conscious Capitalism Inc. Raj Sisodia is passionate about making the world a better place through business. As a professor of marketing he saw a disturbing trend: companies were spending more money on marketing than ever before, yet customer satisfaction, loyalty, & trust were on a downward trajectory. Some companies were bucking this trend. Raj asked: what value is being created here - and for whom? Raj sees a need for change in business models. The rise of feminine values of nurturing, caring, & compassion, is clashing with historical masculine: domination, aggression, & winning at all costs. Can organizations profit AND make the world a better place? Raj says yes. Not only can they, they must to survive. Join Cheryl Esposito & Raj Sisodia as they explore the evolution of “conscious capitalism!”