School Success Podcast

Special Episode #22, Brad Layland on The Relational Approach to Fundraising

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Hey Success School Makers!

Are you having a hard time hitting your fundraising goal?

Tune in now as Mr. Brad Layland, CEO of The Focus Group, shares how a  relational approach to fundraising helps grow your school's funding and build long-term relationships with donors.

#SchoolSuccess

#SchoolSuccessMakers

--


Every week on The School Success Podcast, digital marketing agency owner Mitchell Slater interviews school leaders and game-changers in the education sector.

Never miss an episode and follow The School Success Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy podcasts.

This podcast is powered by Slater Strategies, a marketing agency committed to helping schools grow their enrollment and connect better with the families in their communities. Find out more at https://schoolsuccessmakers.com.  


Highlights of the Episode

  • [02:10] I'm the CEO of the focus

  • [04:21] Christian Ministry called Young Life

  • [06:11] 250 million campaign that we launched

  • [08:34] you need to raise 275 million

  • [09:37] Or to start a STEM program or Dubai campus

  • [14:19] potential to give a few hundred dollars

  • [15:17] We have to raise $350,000

  • [18:12] donor who was giving you 10,000 a year

  • [20:46] Catholic school had 90% of its students

  • [23:13] divided the football field into a hundred different squares

  • [24:51] That's like $3,000

  • [27:28] January or February of $25,000

  • [32:30] cow crapping on a football field

  • [34:47] we raised 60, $70,000 a year

  • [36:41] Veritas Classical School in St. Augustine

  • [40:11] I was to ask Oprah to give a modest gift to something


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