Two presidential speech writers reveal their top tips for crafting a really memorable speech. Sarada Peri is Special Assistant and Senior Speechwriter to President Obama. She says a good speech writer is like a ghost, and that her job is really to inhabit the President's mind on any given topic. When the first female President of the Republic of Kosovo came into office in 2011, it was Garentina Kraja who she turned to for her speech writing prowess, as well as her policy expertise.