We are big fans of words, they have real, genuine power. But, in the form of a speech, in rhetoric, do they soar to their greatest heights? Are speeches our most powerful form of verbal communication? Do we put as much effort into them as we should, or did? And how can we write better speeches?

When one blends masterful, rich language, with the oratorical techniques of rhythm repetition and silence, uttered by a sonorous, powerful voice you have the means to inspire, to unite, to resist and to change. Be that racism, apartheid, civil war, Mrs Thatcher or even nervy King Philip and his powerful Armada.

So, join us as we explore this fascinating world of words.

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This edition of The Little Questions podcast is presented by Andrew Brown and Matt Young.

Apella partner Andrew Brown is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years' experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

Matt Young is an Apella partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing podcast@apellaadvisors.com

This podcast was produced by The Podcast Coach.