This week, we're joined by Brett Kirby, the Principal Scientist of Human Endeavor and Performance Optimization at Nike and a global authority on human performance. With credentials as a Ph.D., scientist, professor, and athlete, he offers invaluable insights into coaching both elite athletes and everyday individuals. Our discussion delves into the role of individual purpose in professional pursuits, the enhancement of performance through mindfulness and various challenges. Of course, Nikki goes nerd-mode with her training queries. And above all, Brett emphasizes the pivotal role of meaningful relationships in shaping his career. If you're keen on understanding the nexus between athletic success, performance optimization, and workplace productivity, don't miss this episode.