Health & wellness categories ranging from organic to plant-based and other better-for-you claims were already performing strongly coming into 2020, but the impact of the coronavirus pandemic on consumers’ shopping behavior this year has spurred unprecedented sales and demand.

In our latest SN Off the Shelf podcast, Jeff Crumpton, manager of retail reporting solutions at wellness-focused data research leader SPINS, shared his thoughts and insights on what’s been happening in the natural and wellness categories, including organic, plant-based, CBD, supplements and other claims-based products.