Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

By Lorraine Sanders

What's Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech about?

Stories, tips and advice from women at the intersection of fashion, entrepreneurship, sustainability and tech. It's F.E.S.T., and it's the future. Hosted by fashion journalist Lorraine Sanders.

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Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech episodes:

07.07.2022
From Idea to Launch: The Two Colorful Years Behind Building a Sustainable, Ethical Fashion Brand with Jola's Joie LaFrentz
In today’s episode of ‘Spirit of 608’ podcast host, Lorraine Sanders talks with guest Joie LaFrentz telling us what she has been up to and sharing the real deal behind how she has been building Jola.
04.19.2022
How to Start Making it in the Metaverse Without Spending Anything at All
Welcome! Come along with me on my journey into the metaverse and what's next. Kicking off the first season of the Making it in the Metaverse, here's How to Start Making it in the Metaverse without Spending Anything At All. ...
04.14.2022
6 Ways Regular Folks Can Start Making it in the Metaverse
Welcome! Come along with me on my journey into the metaverse and what's next. Kicking off the first season of the Making it in the Metaverse, here are 6 Ways Regular Folks Can Start Making it in the Metaverse. Consider...
04.10.2022
5 Things You Need to Know About Crypto Culture
Welcome! Come along with me on my journey into the metaverse and what's next. Kicking off the first season of the Making it in the Metaverse, here are 5 Things I Want You to Know About Crypto Culture. Consider this...
04.05.2022
New Series: Making it in the Metaverse
Oh hey we have a brand new series coming out this spring (and beyond). A head’s up on what’s happening is waiting for you in today’s episode. More to come so soon. The TLDR: come with me on my journey...
02.10.2022
NY's Fashion Act Facts + Industry Insiders' Response Explained
Mentioned in the show: Thanks to our episode sponsor Magic Mind! Boost your productivity and get 20% off your next order with code SPIRIT at checkout. Ethical Fashion Insiders' Response and Proposed Amendments New York State Senate Bill...
01.27.2022
Why Ethical Fashion Should Care About Web3 (Plus, How to Get Started)
In this episode of the Spirit of 608 podcast, we dive into web3 and why ethical fashion should be paying attention to the possibilities in this rapidly unfolding space. If you’ve wondered how web3 technology and everything under that umbrella...
11.18.2021
From Building a Responsible Fashion Brand to Building Up the Next Gen of Brands in the Space with Danielle Salinas of Maison de Papillion and Project Gaia
Our lives are not lived in linear paths. The zigs and the zags are often what allows the most magical, unexpected and impactful moments to bubble up and become a reality. Such is the case with this week’s guest, Danielle...
11.11.2021
Pioneering The Business of Ethically-Made Luxury Fashion on the Arabian Peninsula with Abadia's Shahd AlShehail
Ethical and sustainable fashion has become a conversation with global reach and proportions with entrepreneurs around the world building businesses seeking to create positive social impact through carefully-made clothing. One such founder is this week’s guest, Shahd AlShehail, whose Abadia...
11.04.2021
How Upcycled Accessories Led to an Ingenious Idea for a Whole New Brand with Arkansas Maker Alyssa Bird of Picktokits
Need inspiration for your evolution as an entrepreneur? Well that’s coming to your ears in this week’s episode, which features a conversation with Arkansas-based designer and maker Alyssa Bird. Well-known in the indie design scene that’s bubbled up online in...
10.28.2021
Nightswim’s Diana Ganem on Using Events, Community & Media Outreach to Grow Her Sustainable Fashion Brand
Curious how to use community and events to generate buzz and reach new audiences for your sustainable fashion brand? On this week’s show, I am excited to bring you Costa Rica and L.A.-based designer Diana Ganem for a...
10.21.2021
Q&A: How Should This Ethical Fashion Designer Successfully Market A New Non-Profit Partnership?
If there’s one thing I truly believe about getting visible through DIY PR and earned media (i.e. media you didn’t have to pay for, a.k.a. advertising), it’s this: there’s no one-size-fits-all solution. There just isn’t. Yes, there are a ton...
10.14.2021
Talking Media, Money, Messaging & the Future of Her Ethical Fashion Magazine with Katie of ESJ
Launching a magazine is not for the faint of heart. Sure, content is crucial for most businesses right now (especially those in the sustainable fashion arena). But consistently creating high-quality, thought-provoking, change-making content? It’s a hugely intensive endeavor,...
10.07.2021
From Antique Lockets to The Today Show and Beyond with Luna & Stella Suzanne Ellis Wernevi
Sometimes you fall in love with vintage, and sometimes you fall so hard you start a business. The latter is the case for this week’s guest, who launched a line of jewelry born out of her love for antique lockets...
09.30.2021
How Serial Fashion Entrepreneur Sarah Shaw Launched 6 Businesses & Landed Her Products in Hollywood Films
What happens when your product unexpectedly lands in the hands of a Hollywood costume pro who happens to be working on the sets of a film destined to become the next big thing. Ask this week’s guest on...
09.23.2021
We Scope the Future of Secondhand Style from a Hyper-local Lens
The future of secondhand fashion is unfolding in front of our eyes. For many of us who’ve thrifted for years and loved vintage and new-with-tags treasures long before they became big business, it’s easy to wonder: what’s next?...
09.16.2021
Getting Visible with Video with Livestream Expert & Empirenista Founder Alicia Henderson
If you’ve ever stressed about live video — or any video content for that matter — you need to listen to today’s episode with Alicia Henderson of Empirenista and the Video Visibility with Alicia Show. That’s because she’s...
09.09.2021
Growing with a Mission Statement at the Heart of Your Business with Influencer Marketing Strategy Expert Idalia Salsamendi
09.02.2021
Power Moves: Creating a Sustainable Content Publishing System for Your Business
No matter what kind of content you’re creating for your business, I’m willing to bet one thing. There are times you’re totally overwhelmed. And maybe those times are pretty much all of the time. And if that’s the case, it’s...
08.26.2021
Doing Less to Get More Out of Life As A Multi-Hyphenate Fashion Designer, Neuroscientist & Community Activist
Designer, neuroscientist and community leader Sharmon Lebby is back with us on the Spirit of 608 podcast for a second episode updating us on how her journey building a an ethical fashion brand as a side-gig ultimately led her to...
08.19.2021
The Easy 7-Step Framework for A Powerful PR Pitch
When was the last time you sent a pitch email to the media? With even a small amount of outreach, you can significantly increase your visibility through more outreach to journalists, bloggers and content creators. Oh yes, anyone can leverage...
08.12.2021
Leaving an International Career in Corporate Law to Launch Luxury Vintage with Rae Joseph of 1954 by Rae Joseph
This week, we welcome Rae Joseph to the Spirit of 608 podcast to let us in on her journey from corporate law to starting a business at the intersection of luxury and vintage fashion. Listen to the episode for a...
08.05.2021
Marketing a Responsible Footwear Brand Responsibly with Beckett Simonon's Adela Cardona
We’re kicking off this year’s second season of the Spirit of 608 podcast with an inspiring woman helping to pioneer responsible fashion in Colombia — and as you’ll hear in the episode — far beyond that, thanks to her role...
06.24.2021
The Thing We're Not Talking About in Sustainability & What's Next
In the final episode before our annual summer break (we’ll be back with all-new interview episodes in August), I’m talking about the thing we’re not talking about enough in the sustainability space. Especially when it comes to business. It’s been...
06.17.2021
Brand Photographer Jessie Wyman Tells Us What Every Ethical Fashion Biz Needs Before The Next Photo Shoot (Plus, Pivots & Choices)
Oh the joy and challenge of amazing photography. Visual imagery is queen today, especially considering every brand aiming to grow is basically tasked with becoming its own mini publishing house. Honestly, just think about it: it used to be that...
06.10.2021
LastObject's Isabel Aagaard on the Business of Design-Driven Alternatives to Single Use Objects
Want inspiration for building a design-driven business with sustainable values and rethinking single use daily habits that seem so, well, normal until you realize they’ve only been common for the last 50 to 100 years? Then you’re going to be...
06.03.2021
Power Moves: Money Mindset, Simplification & Noticing What's Right There in Front of You
Power moves, y’all! Yes this episode is making me drop the yalls. Why? Because it’s full of ideas and encouragement I want you to hear right now: so many of us struggle with money mindset, simplifying and taking full advantage...
05.27.2021
Nikki Reed on Heading from Hollywood to Build Bayou With Love Jewelry from Recycled Computer Gold + Launch A LOCI Vegan Footwear Collection
Sometimes business is grueling and challenging and frustrating to no end. But then, sometimes things begin to fall into place and you come up for air to realize you are in exactly the right spot for right now. That’s what...
05.20.2021
How Accel Lifestyle's Megan Eddings Turned a Stinky Workout Shirt Into a Brand, Then a Multi-Faceted Business that's Going Far Beyond Fashion
This week’s guest turned her pain personal point — her husband’s stinky workout shirts — into product that’s now fueling not one, but multiple businesses. On this week’s episode of the Spirit of 608 podcast, you will hear how Texas...
05.13.2021
6 Content Marketing Strategies Every Product Biz Should Steal — Immediately
What can product businesses in FEST (fashion, entrepreneurship, sustainability + tech) learn from content marketers in the current digital landscape? As a content creator, producer, consultant and entrepreneur who works primarily with product businesses, I’m here to tell you the...
05.06.2021
Samara Walker on Building Luxury Vegan Nail Lacquer Brand Auda.B, a New Nordstrom Partnership + More All While Holding a Corporate Job
On this week’s show, we brush up to (sorry not sorry) the story, tips and advice from an entrepreneur building a luxury vegan nail lacquer company that’s out to make an impact in the beauty world with high-quality, cruelty-free products...
04.29.2021
From Food to Fashion: Nicole Rawling on Creating the Material Innovation Initiative to Help Change the Future of Textiles
In this episode of the Spirit of 608 podcast, we get seriously material about the future of fashion with guest Nicole Rawling, co-founder of the Material Innovation Initiative. Their mission? To make it easier for next generation textiles...
04.22.2021
Mini Mindset Workshop: 5 Ways to Revive Your Mindset During Anxiety, Imbalance & Overwhelm
In this solo episode of the Spirit of 608 podcast, I get personal about my own anxiety and offer up 5 tried-and-true ways to revive your mindset when you’re suddenly hit with a wave of anxiousness, imbalance or overwhelm. I’m...
04.15.2021
The Folklore's Amira Rasool on Building Africa's Luxury Ecommerce Platform, Hiring & Joining an Accelerator
For Amira Rasool, The Folklore is far from just a business. Not only that, this female founder travelled far from her home in the U.S. to discover the origins of her current business while studying in South Africa. After dedicating...
04.08.2021
5 Things I Want YOU to Know Right Now to Create More Abundance & Growth
In my neck of the woods, the switch suddenly flipped to spring mode and, with that, I’ve been thinking A LOT about growth, abundance and all the things that help cultivate those in life, as well as the things that,...
04.01.2021
Dagsmejan's Catarina Dahlin on Creating Better Sleep with Sustainable, Science-Backed Clothing in Switzerland
If there’s one luxury in life that money can’t buy, it’s a good night’s sleep. Except, well, after you hear this week’s guest on the Spirit of 608 podcast, you might think differently. That’s because Catarina Dahlin, co-founder of Swiss...
03.25.2021
5 Years Later: How Many FEST Brands Persisted, Pivoted, IPO'd? What Percent Are Still Operating Today?
It’s the 250th episode of the Spirit of 608 podcast! For this milestone episode, I’m getting all analytical on you and checking in on the status of the first 25 brands to be on the show. I tallied up how...
03.18.2021
Going Back to Where it All Began and Finally Finding Your True People & Passion with Purusha People's Hayley Elliott
Pretty much everyone has been in Hayley Elliott's shoes. Hayley had always wanted to express herself in some way, and create something beautiful. For her, this desire manifested in a business that she was passionate about - creating sustainable yoga...
03.11.2021
Five Things That Have Worked Really Well for Me in 2021
Why wait until the middle or end of the year to evaluate what’s working well in ‘21? Two months and a bit in, I want to share 5 things that are working really well for me this year, including: ...
03.04.2021
Pioneering Fashion AI from Paris to Help Fashion Produce More Responsibly with Heuritech's Charlotte Fanneau
This week, we hear from a leader in fashion tech from Paris, long the home of industry leading houses and couturiers who, despite their prominence, for years were notoriously slow to adopt technology as an inherent part of...
02.25.2021
How Swap Retail's Melodie van der Baan Sells with Soul and Turned a Manual Process Into a Inventory Swapping Startup for Fashion Retailers
I love startup stories that involve taking a manual, real-life process and creating a tech solution that mimics it and stories from founders who, in the quest to solve their own problems, end up bringing needed new ways...
02.23.2021
Should you be on Clubhouse? What FEST founders need to know now about this wildly popular new platform
Everyone is talking about Clubhouse, the less-than-a-year old audio app that caught wildfire last fall. Its invite-only nature has added to the hype. But the real question is whether you should care. Should you spend time creating, building and maintaining...
02.11.2021
Laura Mallows on Building Her Body Positive, Mental Health Promoting Beauty Brand in a Pandemic
Starting a business in the middle of pandemic, when the future seems a little unpredictable, doesn't seem like the smartest of ideas, but for Laura Mallows, it was the best one. Laura talks about how being real gave her an...
02.04.2021
Poshmark Co-Founder Tracy Sun on Entrepreneurship, Networking + the Early Pivot that Changed Everything [SO608 Recycle]
01.28.2021
Lauren Tanaka Fortune on Building Sustainable Fashion Magazine Global Garbs & Modern Shoe Repair Biz Goods & Services in Los Angeles
It’s easy to get swept away by the glitz and glamour of the fashion industry, and for Lauren Tanaka, it certainly was a glamourous start. From rubbing elbows with celebrities like Charlize Theron and the cast of The Lord of...
01.22.2021
Find Your FEST Story Break Down: 3 Exercises + Five Questions You Need to Be Asking Yourself NOW
Want to get visible? You need a story. Better yet, you need to know the version of your story you want to tell right now. One of the things I get asked most often when brands are starting out in...
01.14.2021
Darling's Linnea White on Building a Business with Serious Values while Staying Seriously Fun
Do you believe in the power of a business to not only be a part of a community, but also be instrumental in building one? In today’s episode, Linnea, a.k.a owner and CFSO (chief of figuring...
01.11.2021
How to Stop Letting the Top DIY PR Myths Sabotage Your Visibility and Hold You Back [Special Series Part 3]
01.08.2021
My Top Recommendations for Getting Started with your DIY PR Strategy This Year [Special Series Part 2]
01.07.2021
Why PR is More Important Than Ever This Year + Top 5 Benefits Waiting for You [Special Series Part 1]

What's Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech about?

Download our free app to listen on your phone

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech episodes:

From Idea to Launch: The Two Colorful Years Behind Building a Sustainable, Ethical Fashion Brand with Jola's Joie LaFrentz

How to Start Making it in the Metaverse Without Spending Anything at All

6 Ways Regular Folks Can Start Making it in the Metaverse

5 Things You Need to Know About Crypto Culture

New Series: Making it in the Metaverse

NY's Fashion Act Facts + Industry Insiders' Response Explained

Why Ethical Fashion Should Care About Web3 (Plus, How to Get Started)

From Building a Responsible Fashion Brand to Building Up the Next Gen of Brands in the Space with Danielle Salinas of Maison de Papillion and Project Gaia

Pioneering The Business of Ethically-Made Luxury Fashion on the Arabian Peninsula with Abadia's Shahd AlShehail

How Upcycled Accessories Led to an Ingenious Idea for a Whole New Brand with Arkansas Maker Alyssa Bird of Picktokits

Nightswim’s Diana Ganem on Using Events, Community & Media Outreach to Grow Her Sustainable Fashion Brand

Q&A: How Should This Ethical Fashion Designer Successfully Market A New Non-Profit Partnership?

Talking Media, Money, Messaging & the Future of Her Ethical Fashion Magazine with Katie of ESJ

From Antique Lockets to The Today Show and Beyond with Luna & Stella Suzanne Ellis Wernevi

How Serial Fashion Entrepreneur Sarah Shaw Launched 6 Businesses & Landed Her Products in Hollywood Films

We Scope the Future of Secondhand Style from a Hyper-local Lens

Getting Visible with Video with Livestream Expert & Empirenista Founder Alicia Henderson

Growing with a Mission Statement at the Heart of Your Business with Influencer Marketing Strategy Expert Idalia Salsamendi

Power Moves: Creating a Sustainable Content Publishing System for Your Business

Doing Less to Get More Out of Life As A Multi-Hyphenate Fashion Designer, Neuroscientist & Community Activist

The Easy 7-Step Framework for A Powerful PR Pitch

Leaving an International Career in Corporate Law to Launch Luxury Vintage with Rae Joseph of 1954 by Rae Joseph

Marketing a Responsible Footwear Brand Responsibly with Beckett Simonon's Adela Cardona

The Thing We're Not Talking About in Sustainability & What's Next

Brand Photographer Jessie Wyman Tells Us What Every Ethical Fashion Biz Needs Before The Next Photo Shoot (Plus, Pivots & Choices)

LastObject's Isabel Aagaard on the Business of Design-Driven Alternatives to Single Use Objects

Power Moves: Money Mindset, Simplification & Noticing What's Right There in Front of You

Nikki Reed on Heading from Hollywood to Build Bayou With Love Jewelry from Recycled Computer Gold + Launch A LOCI Vegan Footwear Collection

How Accel Lifestyle's Megan Eddings Turned a Stinky Workout Shirt Into a Brand, Then a Multi-Faceted Business that's Going Far Beyond Fashion

6 Content Marketing Strategies Every Product Biz Should Steal — Immediately

Samara Walker on Building Luxury Vegan Nail Lacquer Brand Auda.B, a New Nordstrom Partnership + More All While Holding a Corporate Job

From Food to Fashion: Nicole Rawling on Creating the Material Innovation Initiative to Help Change the Future of Textiles

Mini Mindset Workshop: 5 Ways to Revive Your Mindset During Anxiety, Imbalance & Overwhelm

The Folklore's Amira Rasool on Building Africa's Luxury Ecommerce Platform, Hiring & Joining an Accelerator

5 Things I Want YOU to Know Right Now to Create More Abundance & Growth

Dagsmejan's Catarina Dahlin on Creating Better Sleep with Sustainable, Science-Backed Clothing in Switzerland

5 Years Later: How Many FEST Brands Persisted, Pivoted, IPO'd? What Percent Are Still Operating Today?

Going Back to Where it All Began and Finally Finding Your True People & Passion with Purusha People's Hayley Elliott

Five Things That Have Worked Really Well for Me in 2021

Pioneering Fashion AI from Paris to Help Fashion Produce More Responsibly with Heuritech's Charlotte Fanneau

How Swap Retail's Melodie van der Baan Sells with Soul and Turned a Manual Process Into a Inventory Swapping Startup for Fashion Retailers

Should you be on Clubhouse? What FEST founders need to know now about this wildly popular new platform

Laura Mallows on Building Her Body Positive, Mental Health Promoting Beauty Brand in a Pandemic

Poshmark Co-Founder Tracy Sun on Entrepreneurship, Networking + the Early Pivot that Changed Everything [SO608 Recycle]

Lauren Tanaka Fortune on Building Sustainable Fashion Magazine Global Garbs & Modern Shoe Repair Biz Goods & Services in Los Angeles

Find Your FEST Story Break Down: 3 Exercises + Five Questions You Need to Be Asking Yourself NOW

Darling's Linnea White on Building a Business with Serious Values while Staying Seriously Fun

How to Stop Letting the Top DIY PR Myths Sabotage Your Visibility and Hold You Back [Special Series Part 3]

My Top Recommendations for Getting Started with your DIY PR Strategy This Year [Special Series Part 2]

Why PR is More Important Than Ever This Year + Top 5 Benefits Waiting for You [Special Series Part 1]