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Sponsor, Partner... or Ally?
Ally’s Chief Marketing Officer Andrea Brimmer joins the show to dig into their sponsorship of the NWSL, a new pledge to equally spend on men’s and women’s sports over the next 5 years in media buys, and how they hope to challenge others to join them in backing women’s sports.
Follow Andrea Brimmer on Twitter: https://twitter.com/AndreaBrimmer
Read about the Bay Area expansion efforts: https://theathletic.com/3375439/2022/06/21/nwsl-bay-area/
More on the USWNT roster for these friendlies & the W Championship: https://theathletic.com/3363484/2022/06/13/uswnt-roster-rapinoe-press/
Don’t forget, we have the NWSL schedule, standings and stats on the site and app now! https://theathletic.com/football/nwsl/standings/
The Athletic Soccer is now on YouTube: https://www.youtube.com/channel/UCo56QQ41e5Mc3ndX45mjauQ
Hosted on Acast. See acast.com/privacy for more information.
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By The Athletic
4.8
753753 ratings
Ally’s Chief Marketing Officer Andrea Brimmer joins the show to dig into their sponsorship of the NWSL, a new pledge to equally spend on men’s and women’s sports over the next 5 years in media buys, and how they hope to challenge others to join them in backing women’s sports.
Follow Andrea Brimmer on Twitter: https://twitter.com/AndreaBrimmer
Read about the Bay Area expansion efforts: https://theathletic.com/3375439/2022/06/21/nwsl-bay-area/
More on the USWNT roster for these friendlies & the W Championship: https://theathletic.com/3363484/2022/06/13/uswnt-roster-rapinoe-press/
Don’t forget, we have the NWSL schedule, standings and stats on the site and app now! https://theathletic.com/football/nwsl/standings/
The Athletic Soccer is now on YouTube: https://www.youtube.com/channel/UCo56QQ41e5Mc3ndX45mjauQ
Hosted on Acast. See acast.com/privacy for more information.
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