As dealerships look to close out 2024, both consumers and dealers are navigating significant challenges.

Buyers face elevated vehicle prices, rising interest rates, and concerns over affordability, causing delays in purchases. Dealers contend with inventory problems, declining consumer demand and the need to embrace digital marketing and sales channels to meet evolving consumer needs.

The special sponsored episode of the Auto Remarketing Podcast features Aaron Hancock who is the director of product management for automotive at LeadVenture, where he oversees the product strategy and innovation for Frazer Computing, Dealer Car Search, and Monroney Labels.

Hancock offers a variety of strategies and recommendations to help dealers through these situations.