In this special sponsored episode of the Auto Remarketing Podcast, industry experts within Cox Automotive — Jade Terreberry, Senior Director of Strategic Business with Autotrader and Kelley Blue Book and Micah Tindor, Senior Director of Strategic Planning with KBB Instant Cash Offer — delve into the critical role vehicle appraisals play in both the buy and sell sides in today’s automotive market.

Focusing on the right tactics for a successful appraisal, merchandising, pricing strategy, hear the many examples and stats they share on how modern appraisal strategies can significantly impact a dealership’s ability to make profitable deals centered around earning the consumers trust. Key information is shared on the importance of understanding consumer expectations and leveraging new technologies to meet these demands. Additional points are made on the need for accurate damage identification and transparent pricing to build trust and earn both the buy and the sale.

Together, they explore how dealerships can evolve their processes to increase ROI and drive more business in a competitive market of shrinking profit margins.