With tariffs rising, inventory shrinking, and affordability tightening, 2025 is shaping up to be a pivotal year for independent dealers.

This special sponsored episode of Auto Remarketing Podcast breaks down how shifting market forces are impacting non-franchise auto dealers and what they can do to adapt. From sourcing smarter to building trust with transparency, this conversation offers practical, experience-backed strategies to help dealers stay competitive and profitable in today’s challenging environment.

Aaron Hancock, who is Director of Product Management for Automotive with Frazer and Dealer Car Search, offers multiple takeaways, including:

• Understand What’s Shifting: Learn how rising tariffs, interest rates, and changing shopper behavior are reshaping the landscape for non-franchise dealers.

• Build Trust with Transparency: Get strategies for positioning your dealership as a stable, honest source in an uncertain market.

• Digital Presence Is No Longer Optional: Why responsive websites, SEO, and automation are essential to reaching modern buyers.