The sports industry is a dynamic and multi-billion-dollar business, and behind almost every successful athlete stands a skilled sports agent who manages the athlete’s career both on and ff the field. Sports agents serve as intermediaries between athletes and the complex landscape of professional sports, including contracts, endorsements, finances, public relations, and legal issues. They ensure athletes get the best possible deals, protect their rights, and help them maximize their market potential. However, given the significant power that agents wield, their actions are regulated by numerous legal frameworks and industry standards that aim to protect athletes, particularly vulnerable players such as student-athletes or newcomers.

In this chapter, we will explore the roles and responsibilities of sports agents, the regulatory framework governing their conduct, and the certification processes required by different professional sports leagues. We will also examine the ethical considerations and conflicts of interest that agents must navigate, along with the legal consequences they may face for misconduct. By understanding the complex role of sports agents and the regulations in place, readers will gain valuable insight into how player representation functions as a fundamental pillar of the sports industry.