SPOT Growth

If you’ve ever stared at your bank account and thought, “We’re seeing more patients than ever… so why isn’t there more money?” — you’re not alone.

In this episode, Aaron sits down with Keith from Accounted4, a financial expert who helps SPOT practice owners finally understand where their money is going — and how to keep more of it. Keith breaks down the biggest cash leaks in small therapy practices, the key numbers every owner should track, and how to build simple systems that make your business more profitable without adding more chaos to your week.

Whether you’re new to owning a practice or you’ve been running one for years, this conversation will give you practical tools, clearer insight, and real confidence to take control of your finances going into 2025.

Perfect for SPOT owners who want less stress, more clarity, and more cash in their pockets.

📞 Connect with Keith Campagna (Accounted4):
Phone: (610) 844-7953
Email: [email protected]

Non-compete agreements are changing fast in Florida — and if you run a speech, occupational, or physical therapy practice, the new rules directly impact your hiring, your contractors, and your ability to protect your practice.

In this episode, Aaron sits down with Brian McPherson, labor & employment attorney and head of Gunster’s Employment Practice, to break down what Florida clinic owners must know about non-competes, non-solicits, contractors vs. employees, and what’s actually enforceable under the updated July 1st legislation.

Brian explains the biggest mistakes clinics make, what’s reasonable in healthcare settings, how to protect your patient relationships without overreaching, and what therapists should look for before signing anything.

📞 Connect with Brian McPherson:
Phone: 561.655.1980
Email: [email protected]

Whether you’re drafting your first agreement or reworking existing contracts, this episode gives you the clarity and confidence you need to stay compliant — and protect your business.

In this powerful episode of S.P.O.T. Growth, host Aaron Marshall sits down with Tara Hawkins and Jon Edenfield to discuss one of the most urgent issues facing Florida’s pediatric therapy providers — Managed Medicaid plans offering contracts at only 80% of the state rate.

They unpack how this practice is impacting clinic sustainability, therapist recruitment, and — most importantly — access to care for children across Florida. Tara and Jon share their advocacy work with the Alliance for Pediatric Therapies, explain what “network adequacy” really means, and why real data from clinic owners is the key to driving legislative change.

Take Action: Help strengthen the case for fair reimbursement by completing the statewide survey for Florida therapy clinics.
Take the survey here 👉  https://www.surveymonkey.com/r/CZJ9CD8

Together, we can make sure every child in Florida gets the therapy access they deserve.

In this episode of S.P.O.T. Growth, host Aaron Marshall sits down with Jennifer Voltz-Ronco, owner of Focus Therapy and newly elected president of the Alliance for Pediatric Therapies, to discuss what it takes to expand your speech therapy practice into a multidisciplinary clinic.

Jennifer shares her real-world experience adding occupational therapy, physical therapy, and ABA services — from navigating NPIs and insurance contracts to hiring across disciplines and managing startup costs. You’ll also hear how the Alliance for Pediatric Therapies is advocating for Florida’s private practices and how you can get involved.

Whether you’re planning to add new disciplines or want to understand how multidisciplinary practices thrive, this episode offers the insight (and confidence) you need to grow the right way.

In this episode of S.P.O.T. Growth, host Aaron Marshall with Charlene Westman breaks down what’s happening with Sunshine Health’s partial authorization denials affecting speech, occupational, and physical therapy clinics across Florida. Learn what these denials mean, why they’re happening, and what steps your clinic can take to protect your revenue and ensure uninterrupted care for your patients.

We discuss how SPOT business owners can respond effectively, strengthen documentation, and advocate for fair authorizations moving forward.

Join the conversation and connect with other Florida SPOT professionals in the Florida Private Practice SLP/OT/PTs Facebook group here 👉 https://www.facebook.com/share/g/1HrzywuzdR/

🎧 Available now on all major podcast platforms.

In this episode of S.P.O.T. Growth, host Aaron Marshall along with guest Dr. Debbie Campbell breaks down how SPOT business owners in Florida can maximize the value of their assistant teams—without risking compliance issues. We’ll cover the essential rules around supervision for PTAs, OTAs, and SLPAs, what you can and cannot bill for, and how to avoid common mistakes that can lead to denied claims or legal trouble. Plus, we’ll share practical strategies for communication, scheduling, and delegation that keep your clinic running smoothly while staying on the right side of Medicaid and insurance guidelines.

In Part 3 of our series on Sunshine Health’s after-hours incentive program, we tackle the most frequently asked questions from SPOT providers. Can therapy assistants bill and get the $20 bonus? What holidays are actually included? And what concerns are practice owners raising about implementation? We break down all the updates and give you the clarity you need to make smart decisions for your clinic. Tune in for the latest insights and keep maximizing your Medicaid reimbursement!

In Part 2 of our series on Sunshine Health’s after-hours incentive program, we go deeper into what providers are experiencing now that claims are being paid. We cover real-world results, what’s working (and what’s not), and how to fine-tune your billing process to avoid rejections. Whether you’re just getting started or troubleshooting issues, this episode gives you the latest updates and pro tips to help you make the most of this $20 per session bonus. Don’t leave money on the table—listen in!

Sunshine Health is rolling out an incredible new incentive program, offering an extra $20 per session for after-hours and weekend care. In this episode of S.P.O.T. Growth, we break down the details, including the specific billing codes (99050 & 99051), eligibility requirements, and how SPOT providers can take full advantage of this opportunity. Whether you provide care in-office, via telehealth, or home visits, this could significantly boost your revenue. Don’t miss this must-listen episode to ensure you’re maximizing your Medicaid reimbursement!

In this episode of "S.P.O.T. Growth," we tackle a crucial question for SPOT providers: Should you accept that insurance contract? Join us as we break down the key factors to consider before signing, including reimbursement rates, administrative burdens, and long-term business impact.  Making the right decision can mean the difference between sustainable growth and financial strain. Tune in for expert insights and practical advice to help you make the best choice for your practice.