In the wilds of music streaming lurk eldritch terrors—perhaps few more strange, preposterous, and sanity-shattering than “the Spotify Billions Club,” a constantly updated list of tracks that have well and truly hit the big time. We pierce the post-temporal, post Tik-Tok veil and ask…what in the world is going on here? What are some of these bands? How did they get here? And what can the failure of any one narrative to contain them all tell us about how we understand music?

But this is all just a springboard to try and make sense of the atemporal onslaught of content that characterizes our contemporary moment and the lack of critical engagement with what we are experiencing. This leads us to Kelefa Sanneh’s recent article for the New Yorker which made some major waves by asking “when did music critics get nice?” Beyond poptimism and soft payola, we think the answer lies in how Spotify works and reflects greater trends in popular culture, and how a potential return to a sharper journalistic form will only hold if this is all taken into account. We go long and deep on this one, folks. How else are we going to shake off the cynicism in an attempt to envision a genuinely idealistic vision of what criticism could do.

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