Stamats Insights

In this Stamats Insight Podcast Christoph Trappe talks with Joyce Neth, VP of audience development at Watt Global Media. She shares how her publications use gated content for 80 percent of all site content.

What's the deal with keywords and SEO? In this Higher Ed Voices podcast, three content experts discuss keywords, writing for events, and the virtuous journey of creating exception digital content. Listen now.

Now that we know what databases are and why marketers should care, let's talk about keeping data clean. That's officially called data hygiene

In this episode of the Stamats Insights Podcast, we are discussing data hygiene as it relates to all types of data, including:

Stamats Account Manager Melissa Chapman tells me that "good data hygiene requires thought and planning to insure that all of your data fields- both contact information and demographic information-  are current and accurate."

What’s the best performing Facebook ad type—single image, carousel, or video? Digital Analyst Andrew Rohlf and Chief Content Officer Christoph Trappe from Stamats discuss the results of reviewing 1 million Facebook ads. What goes into creating a strong Facebook ad that will bring in results? Find out now.  

How can schools of medicine use data to drive informed marketing decisions and improve admissions, student retention and degree programs? We’re joined by John Lynn, founder and editor of Healthcarescene.com. John has more than a decade of experience in healthcare and higher education data driven marketing. 

In this episode of the Stamats Insights Podcast I chat with Shannon Nicholson, program director at the West Virginia University Graduate Admissions and Recruitment office. She shares her top tips on how even small teams can maximize social media engagement. 

In this episode of the Stamats Insights Podcast, I'm chatting with Janelle Penny, editor-in-chief of Buildings.com about evergreen content.

Janelle shares tips on how she consistently turns stories relevant to facility managers into articles that have a long shelf life.

 Coverings 2019, a global stone and tile expo, is utilizing a modern makerting technique: influencers. Staff writer Adrian Thompson chats with Becca Sass, account supervisor for Coverings social media, on working with influencers like John McClain to digitally promote and cover this year’s show. 

 Worried your own social media is falling behind? Contact us today for a 30-minute consultation. 

In this episode of the Stamats Insights Podcast I’m chatting with Stamats Account Manager Melissa Chapman about what databases are, why the basics are important to marketers and how to start driving results when you structure your databases well.

 Infographics are an additional way to add value to your digital content. But it’s more than just copying and pasting information from your article or blog post and putting it in a design. Eric Andersen and Mariah Obiedzinski discuss best practices of creating useful infographics for your marketing content. 

Read the transcript.