Higher ed marketing teams face unique challenges when it comes to content: What words does the institution want to use? What words will prospective students understand? Who should be part of creating our messaging?

Darren White, principal consultant at D. White and Company, discusses transformational vs. transactional content on the #HigherEdVoices podcast. Listen now.

Want to learn more? Attend the Stamats 2020 Conference in Savannah, GA. Register now.

Stamats has long been known for working with higher education clients on research, branding, and digital marketing initiatives.

But we are also a leading B2B publisher, with 100 years of traditional marketing expertise and three digital and print publications: BUILDINGS, interiors+sources, and Meetings Today.

On this week's podcast, find out how we're merging to become One Stamats. 

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A major hurdle in marketing MBA programs is reaching and engaging busy working professionals. These nontraditional students have specific needs – especially when it comes to preferred communication platforms.

When William and Mary College – Raymond A. Mason School of Business revitalized our Flexible MBA program, we knew we needed to think big (and local) in marketing to prospective students.

Mariah Obiedzinski, Director of Content at Stamats, invited me to the #HigherEdVoices podcast to discuss our data-driven, multichannel marketing approach. Listen now.

How is your academic program positioned in the marketplace? What enrollment potential does it have for the future? In this week's #HigherEdVoices podcast, Patrick Stark, Director of Consulting of Marketing Research, discusses how an academic program demand assessment can help you make revenue-impacting decisions about marketing your programs. Listen now.

Central College, located in Pella, Iowa, will implement a novel tuition pricing standard in Fall 2020. Shedding discounts, their published tuition will be $18,600—far lower than their former listed price. Listen now.

Over the last 5-10 years, we've seen rapid change in enrollment practices shifting from traditionally introspective marketing to a more "what's in it for you" approach to reaching traditional prospective students. In this #HigherEdVoices podcast, John McLoughlin, Senior Director of Enrollment at Concordia College New York, discusses how marketers can use technology and CRM tools to personalize the digital student journey, both online and offline. Listen now.

Register for the Stamats 2020 conference now

Data is often stored in silos - aka different departments at companies. That can be a problem when you want to make sure your data is accurate across the organization and can create issue when analysis is happening. 

Stamats Account Manager Melissa Chapman discusses this problem with me and shares ideas how  to overcome it in this episode of our Stamats Insights Podcast. 

 Marketing and sales teams need to work together to pass leads at the right time. That's easier said than done, of course.

In this episode of the Stamats Insights Podcast I'm chatting with Jill Fetcher, VP of Client Services at Buffalo-based Farm, about when a person becomes a lead, when they are considered a marketing lead and when a sales lead.

We discuss nurture strategies and how content plays a role as well.

This episode was recorded in Minneapolis where we were both speaking at the Insurance Marketing and Communications Associations annual conference. Find my deck on the future of content here. 

In this episode of our podcast we are discussing how your team can use email marketing, dailies and different content assets to extend your conference's message.We are sharing tips on:

 In this episode of the Stamats Insights Podcast, I talk with author Jim Sterneabout artificial intelligence in marketing. Jim wrote the book on the topic and shares:

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