Grant DeRoo's experience in applied higher education research, data analytics, predictive enrollment modeling, and leading expansion strategies in new recruitment markets provides him a unique understanding of how to address institutional needs and enrollment issues through applied research. In our latest podcast, Grant discusses the data behind the connection between unemployment and higher ed. 

Collecting the data of prospective students is a necessity in the 21st century. However, asking for too much can dissuade prospective non-traditional students from finishing their application.

Non-traditional students seek value for their time, as well as respect for their privacy. By reducing the amount of hurdles, those potential students that began at the top of the marketing funnel come closer to conversion.

However, the difference between too much data collection and just enough is a thin line, which is why Katie Booth, director of admissions at Mount Vernon Nazarene University, wants to help navigate the pitfalls and benefits of student data collection.

Read More About Why Content Marketing Works

Reach and engagement are more important than ever in 2019. Crafting viral content is the key to long-term success in non-traditional student marketing. Once perceived as a matter of luck, viral content requires thoughtful storytelling through visuals, relevance, and emotion.

In our latest podcast, Christoph Trappe speaks with Dr. Wes Sumner, VP of marketing and communications at Florida Institute of Technology, about creating viral videos that help achieve your business goals.

Dr. Sumner led the breakout session Lightning in a Bottle: How Your Viral Video Can Spark Media Attention at the Adult Student Marketing Conference in San Diego, in February 2019.

Active service members are an important audience among nontraditional students in higher education marketing. While all branches of the military offer financial assistance, it's important to understand the nuances of each program. Effective active duty marketing requires an understanding of the best recruitment tactics.

In this podcast, we're joined by Ali-Reza Rajabzadeh, Area Coordinator of Troy University, for a conversational overview on the facts, methods, and logistics of active service member recruitment.

Reaching the right prospects for your nontraditional student marketing can be a challenge. The amount of tools and channels available to optimize your outreach can appear overwhelming, but are integral to your marketing's success.

In this podcast Stamats Chief Content Engagement Director Christoph Trappe and Davia Lassiter, director of marketing at College of Continuing and Professional Education at Kennesaw State University, discuss the enrollment funnel and share tips on how to hit your target prospects.