What does it take to capture the attention of premium buyers? 
How do you win their trust? 
How do you exceed their expectations? 
and, most importantly, how do you keep them coming back again and again?

Well to help answer all those questions I've invited Jeffrey Shaw onto the show and he's got a new book out that's called,

"Sell to the Rich" where he imagines "A world where only the highest standards of business are upheld. Where every business owner finds in themselves levels of greatness they couldn’t have imagined before. Where luxury is NOT a market category but a feeling within you and your customers."

Sound like a world you'd like to inhabit? 

Well stay tuned 'cause we're going to find out...

Having been the go-to, family-portrait photographer for the rich and famous for 40 years, author, speaker & business coach, Jeffrey Shaw is sharing insider secrets you want to know and gives the final word on who the affluent are, what they want, and how to sell it to them.

Resources:
Get Jeffrey Shaw's new book, Sell to the Rich

Ready to Fill Your Coaching Practice with 10-20+ Ideal Clients While Doing What You Love Most? Join the Coaching-as-Marketing Blueprint masterclass. (It's FREE)
https://awesomevideomakers.com/blueprint/

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Register for the Coaching-as-Marketing Blueprint training. (It's FREE)
https://awesomevideomakers.com/blueprint/

Can you make this be the year that your business stands out?

Picture this: you're leading a group on an adventurous Outward Bound sailing program in the Pacific Northwest.

Two teams face the same rough weather, yet their experiences couldn't be more different.

One finds joy in rowing together, singing, and laughing, while the other confronts discomfort and frustration.

Now imagine that this could make all the difference between you & your competitors.

This week's episode is your invitation to discover how creating a positive and engaging experience, even in challenging times, can transform not only your business but the lives of your clients.

For the past 3 years, I've been talking with many mentors and coaches about various strategies and techniques to make your work and your business stand out - but what it really all boils down to is that it's all about the experience that you create for your people.

As a coach you're work is all about how to guide clients through their struggles with a touch of joy and transformation and lasting impact, that sets your work apart.

How do they feel while they're on the path? While they're working with you? While they're meeting and overcoming their various challenges?

What is that experience like? This is the arena where you can really set yourself apart, where you can be completely unique and distinctive from anyone else in the marketplace.

That's what we're talking about in this episode. Stay tuned...

Resources:
Register for the Coaching-as-Marketing Blueprint training.
https://awesomevideomakers.com/blueprint/

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Here's My #1 business growth prediction for the new year:

There's huge momentum towards being authentic - showing up as a human being because people want to do business with people.

The question is - how do you do it?

I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass called 'The Coaching as marketing Blueprint' 

Do you feel like you’re spending way too much time on social media, trying to create content that will maybe get noticed?

Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?

It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible. 

And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.

The Coaching-as-Marketing Blueprint changes all of that.

This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.

Imagine…

• You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.
• You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.
• People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.

With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.

Claim your spot!

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if shifting your marketing focus could transform the entire trajectory of your business? 

In this episode I'm sharing how I made one simple change in my marketing that's completely transformed my business in this past year.

And it's very likely that it's the most powerful marketing strategy you're probably not doing.

This one change has allowed me to connect with more right-fit clients, grow my business - all while I'm spending LESS time marketing.

Tune in so you can say goodbye to the endless hamster wheel of social media posts and hello to building genuine connections with your ideal clients. 

Resources

Get the steps to create an Unforgettable Brand in just 5 minutes! Take the Standout Business Scorecard

I'm leading a masterclass in the new year that will walk you through in detail how to set up the systems to turn your coaching into your marketing in your business. 

Get on the waitlist - and you'll be the first to know when the registration is open.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/

Healing practitioner Kelly Lubeck believes the more we show up well in the world, the more it allows us to make a bigger impact.  She runs her healing practitioner business under the tagline: "The world needs you well" and her work is devoted to unraveling the secrets of resilience and well-being for entrepreneurs and change-makers. 

In this coaching style episode I'm helping Kelly break down how she can stand out amidst all the other healing practitioners out there and avoid the biggest mistake that most health coaches make when it comes to their marketing.

Key Takeaways:

• Selling signals of interest instead of pitching your offer
• Using your coaching as your marketing
• The benefits of live streaming to help grow and nurture your audience

Resources

Connect with Kelly Lubeck

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/

We spend a lot of energy, a lot of time, and as we grow older, a lot of money trying to fit in. 

Whether it's the clothes we buy the car we drive, the job we try and go for where we're trying to basically be part of the group.

We're trying to blend in to get by. 
We're trying to blend in so that we feel safe and we feel comfortable.

And if you're in business for yourself, it's absolutely the wrong thing to be thinking about. It's the worst place to be putting all your energy into.

"There's no such thing as fitting in. Life is a pair of skinny jeans, and you are a big fat ass." Comedian Tom Papa

Agree or Disagree...? (Listen up for my take)

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Here's the new take on storytelling: Your story isn’t just worth telling—it’s worth paying for. 

Imagine, living in the Venn diagram where powerful storytelling and speaking success collide - where you could captivate any audience and monetize every stage you get on.

Well, this week's guest, speaker & business coach Andrea Merrill, came on to show how you can start using your story to inspire your audience...so they don't just remember you, they become the kind of fans that buy everything you have to offer and tell everyone they know about you...and how you can set up a system that turns your speaking gigs into multiple income streams.

Stay tuned!

Resources

Connect with Andrea Merrill

https://www.virtuallyadventurous.com/

What's new? After 3 years and over 160 business expert interviews I've just created a self-assessment tool, The Standout Business Scorecard, that will rank you on how much your business stands out...and give you personalized recommendations based on your score from several of my past guests.

​Discover your Standout Score - It's quick & FREE

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Imagine posting an ad that doesn’t scream “I’m an ad!” 

With LinkedIn’s new ‘Thought Leader Ads’ for the first time you can turn any of your posts from your profile into an ad that will show up in the regular feed 
and it'll end up looking pretty much like a normal post.

These ads will let you (or anyone on your team) showcase posts from your personal profile in front of the right audience that’s perfect for you.  

And by amplifying the voices of your team members (or your own):

• you can set your business apart from all the rest, 
• you can provide your unique perspective 
• and you can establish your team as leaders in your field.

If that peaks your curiosity, then listen up because LinkedIn Ads superstar, Anthony Blatner came on to break down exactly who Thought Leader Ads are for - and how you can start running successful ad campaigns that showcase you and your team & make sure your message is getting to the right people that you want to reach.

Connect with Anthony Blatner

Does your business stand out? Take the Standout Business Scorecard Assessment
& get the steps to create an Unforgettable Brand in just 5 minutes!
Click here >

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Have you ever wondered why some entrepreneurs seem to scoop up all the attention, they pull off massively successful launches, they get featured in top media outlets, and they seem to snatch up big opportunities all the time?

Well, It’s NOT because they're necessarily better at what they do, or have more experience

It's because they’ve created a legacy brand. 

So, today's guest, branding expert, Tiffany Neuman came on to share how you too can create your legacy brand that elevates your impact, your income & your influence. 

Tiffany developed her Legacy Brand Method™ to capture your personality and create a more compelling, impactful, and inspiring presence. 

So whether you're just starting on your path to success, or you already have a 7-figure+ business Tiffany's here to talk about what it take to create a Legacy Brand to match your BIG vision.

Resources

Connect with Tiffany Neuman

Listen to episode 157: Make Coaching Your Marketing with Caryn Gillen

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Live events are back, baby! In spite of all the attention given to virtual gatherings, nothing can replace the energy of in-person gatherings

If you're a coach or consultant doing 1-1 work, then you know the problem with growing your business once your client roster is full and you simply don't have time or bandwidth to bring on anyone new. 

Well this week's episode is all about transitioning into working with more clients by harnessing the power of live events. 

We took a dive into how you can monetize your expertise through boutique-style workshops and masterminds that fostering deeper client connections and, yes, make you more money. 

This week's special guest, business coach Jeannie Spiro, revealed her unique approach to growing your coaching business through intimate workshops and shifting from high-volume marketing to nurturing high-touch relationships. 

Her strategy for creating intimate events not only replaces the need for mass marketing but also serves as a powerful tool for potential clients to experience the value you bring firsthand. 

Jeannie shared her expert tips on crafting successful live events that drive business growth by creating an environment ripe for learning and networking.  

We explored her innovative strategies for filling your event, from leveraging social media and speaking engagements to building anticipation through waitlists. 

Listen up for actionable strategies to elevate your business through boutique, intimate-style workshops & masterminds.

Connect with Jeannie Spiro

Jeannie's Amplify Event

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.