Does sending cold emails or cold DMs give you the heebee-jeebees? 

Well I never really considered myself a cold email kind of guy, until I reached out to THE person who teaches cold emailing 

And how did I reach out? I sent her a cold email!

My guest this week is Laura Lopuch and she's joining to take us on a deep dive into cold emails & partnership marketing. 

During our pre-show chat she totally shifted my perspective - and today she's going to change yours as well. 

Laura has developed her "Cold Email Cashflow Method" that will help you take charge of your business destiny.

So if you're interested in finding the secret weapon to build your network & sell more of your stuff.

Resources

Connect with Laura Lopuch

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

In the digital marketing space, conventional wisdom suggests that the only way to be successful is to show up everywhere and shout louder than everyone else.

In other words be an extrovert or be irrelevant.

But what if you could build a system that takes advantages of your strengths and allows you to be who you are - even if you're an introvert?

That's what we're talking about this week with special guest, Dan Keldsen. Dan is Chief Innovation Officer and Digital Transformation Leader at Infocap and is host of the Next Future Today podcast.

So if you've ever wondered how introverts can excel in the extrovert-driven world of digital marketing, stay tuned to learn how you can build systems that work with your personality & avoid changing who you are.

Resources

Connect with Dan Keldsen

If you're looking for video marketing tips and personal branding tips on topics like:
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?
Then sign up for a FREE Standout On Video Discovery Call

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

If you're looking for video marketing tips and personal branding tips on topics like:
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?
Then check out episode 163 of The Standout Business Show where I interview business storytelling coach, Alan Samuel Cohen about storytelling that sells.

Sign up for a FREE Standout On Video Discovery Call: https://awesomevideomakers.com/video-breakthrough-call/

This week we're talking about Storytelling that Sells & how to create a storytelling brand. 

So here's my question: How can you do things like use stories that double your client retention (even if your business is brand new?) 

As a business owner, you are already a storyteller and you're already telling stories, but you may not be the right kind of story.

My guest, Alan Samuel Cohen, is sharing his 'Stories that Sell' strategy that turns cold prospects into loyal buyers.

As a speaker, author & Chief Story Catalyst, Alan’s coaching focuses on helping his clients craft and deliver unique narratives that make a bigger impact. 

So, if you've been struggling to use storytelling to connect with your audience, stay tuned, because we're going to take a look at how you can mine for stories and find stories in everyday events.

Biggest Takeaway:
"If you're a marketing firm telling good stories and demonstrating that you can tell a good story about your own organization is really where the big payoff is."

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

If you're looking for video marketing tips and personal branding tips on topics like:
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?
Then check out episode 162 of The Standout Business Show where I do a Standout Business Coaching Episode with Photographer Elaine Freitas
Sign up for a FREE Standout On Video Discovery Call: https://awesomevideomakers.com/video-breakthrough-call/

Ever wondered how photography can transform lives and empower women? In this standout business coaching episode we sit down with Elaine Freitas, a dedicated photographer who’s shifted her focus from weddings to capturing the essence of motherhood and the timeless beauty of women.

Elaine's vision of celebrating women up to 100 years old reveals the transformative power of photography in making older women feel valued and beautiful.

Elaine opens up about her inspiring journey, sharing how her work not only helps women feel confident and beautiful but also highlights their inner beauty at every age. From the unique challenges of photographing newborns to the powerful role of word-of-mouth and live streaming video in growing her business, Elaine provides a fascinating insight into her specialized niche.

We discuss the potential of publishing a book and leveraging video & social media to share these magical moments with a wider audience, aiming to inspire and connect deeply with viewers. Celebrate the unique beauty of every woman with us and discover how Elaine’s work is making a difference, one portrait at a time.

Resources

Connect with Elaine Freitas

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

I love the word legendary. But when it comes to your work or your business, how to you become legendary? 

Think of a popular brand you know, like Apple, Harley-Davidson or Disney. 

When you see or hear these names, does something click in your mind that goes way beyond mere familiarity?

Of course, you know about their product or service offerings, but I'm willing to bet you have a much deeper, more profound, and even emotional connection to these businesses. 

(Think about the long lines of people camped outside the Apple store every time they launch a new iphone).

These aren’t just brands; they’re legendary brands.And they don’t just have satisfied customers (like you); they've created raving fans—the true believers who buy every product, who spread their message and who will stand up to defend the honor and reputation of these multibillion-dollar corporations.

(Full transparancy here: I'm a loyal Apple user. I currently own what is my 5th iphone, and a macbook pro, mac mini, imac and ipad - and do my video editing on Final Cut Pro)

But, for the small business person, what can you learn from these big companies that can help make your own brand legendary?

Well that's what this week's guest, author and consultant Scott Wozniak broke down for us. 

Scott's the author of "Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine."

Scott shared the set of systems he's discovered that all the great brands use to create raving fans that he calls the Customer Experience Engine - a simple tool to help leaders become legends.

So, if you're wanting to create those same kinds of raving fans that always seem to dominate dinner-party conversations and online chat boards then listen up!

Resources

Connect with Scott Wozniak

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

As a listener, you know this show's all about developing your personal brand and earning attention from the right crowd, because your ability to engage and build relationships with your ideal clients is absolutely essential to the health of your business.

Well, this week's guest is agency owner Rich Brooks and he believes the key to standing out is figuring out what makes your brand remarkable - what are those unique qualities that turn heads, create buzz, and evoke emotion in your audience?

Which is why I invited him onto the show so he could share his Remarkability Formula that's gonna show how you can discover what makes your brand remarkable.

Rich is the founder and president of flyte new media, a digital agency based in Portland, Maine. And he's the founder of The Agents of Change, which is an annual conference and a weekly podcast on all things digital marketing. 

So, if you're wanting to unlock the secret to remarkability & standing out in today's crowded digital marketplace stay tuned!

Resources

Register for the Agents of Change conference & get a discount using the code: STANDOUT

New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less.
In just three 5-minute videos you’ll learn:

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

Get instant access

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Register for the "Back to Business" virtual summit

Looking to boost momentum in your business as we head into the final quarter of the year?

Whether you got off track, or you purposely downshifted during the summer, now's a good time to get refocused and reenergized in your business.

Which is why this week's guest, Mia Moran, put together her upcoming "Back to Business" Summit which is designed to help you get back to business after the summer and finish 2024 on a high note!

But, the last thing you need right now is another long boring virtual summit
(you know the kind that that lasts for several days of long, boring presentations that turn into a pitch fest)

So, in this case, each of the Summit presentations is limited to just 5 minutes & packed with simple, daily steps that can be accomplished in just 5 minutes.

Join us as we talk about Mia's innovative summit design and how to put the wind back in your business:

✅ Shifting from hour-long interviews to self-made 5-minute video presentations
✅ The challenges of organizing 55 individuals to create content
✅ Essential tips on creating successful, short videos & the necessity of a supportive team

Resources
Want the same 5-minute video training that I gave to all of Mia's Summit Speakers?

New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less.
In just three 5-minute videos you’ll learn:

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

Get instant access

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

OK, so you want to make a bigger difference. But how do you get people to pay attention, let alone remember what you have to say, long enough to be persuaded by your point of view?

If you’re a change maker, you know just how hard it can be to have an impact.

Well, this week's guest, author & speaker, Tamsen Webster, is going to share her simple, actionable framework that will turbocharge your ability to create true believers in your vision.

Tamsen has a new book, "Say what they can't unhear - 9 principles of lasting change" that makes unconventional ideas accessible and actionable for anyone seeking to build enduring buy-in and inspire meaningful, lasting change.

So, if you buy in to the school of thought that truly believes we can change the world, stay tuned!!

Episode Resources:
Episode 31. Make your big ideas irresistible with Tamsen Webster 

Get Tamsen's new book: "Say What They Can't Unhear"

Download Tamsen's free Guide: The Compact Case - a simple worksheet to help you  follow the guidance of the book & develop your own case for change.

Free Guide: The Art of the 5-Minute Video - Here’s how you can present the methods, frameworks & systems that you’ve honed in a clear, concise and personable way – in 5 minutes or less.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What would it do for your business if you could close 100% of your discovery calls? Well, if you're a coach or a consultant, then you're meant to coach!

But to get to coach more, you also need to market.

So, what if showcasing your competency as a coach became the foundation of your marketing?

My guest this week, Caryn Gillen, has an amazing knack for closing 100% of her discovery calls without really having to sell. And her method boils down to showing the world her skills as a coach.

Stay tuned because Caryn is breaking down how you too can use your coaching expertise to attract the right people.

Resources

Connect with Caryn Gillen

New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less. 
In just three 5-minute videos you'll learn:

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

Get instant access FiveMinute.Video

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

My guest this week is brand strategist, Jaci Russo and my biggest takeaway from our conversation was her take on the most basic way to explain branding:

“We don’t see things as they are. We see things as we are.”

Jaci says, Your clients don’t see your company as it is. If they know of your company at all, they only see a small sliver of it from their perspective.

That’s why you say things like, “If prospects just understood what we do they would want our products/services.”

But, you’ll lose them when you try to “educate” them on who you are and how you work and why you’re great.

Those kinds of messages are just more noise for them to ignore.

You need to understand more about your target audience, their buyer’s journey, and have a message that will cut through the clutter and connect with them.You need to change the conversation & show them how you’re different.

Listen up because Jaci walked us through her process of building a brand that changes the conversation, via her 4-step Razor Branding process, that will help you clearly define the promise behind your brand, and help your customers more easily understand how your product or service will enhance their lives.

Resources

Connect with Jaci Russo on Linkedin

www.jacirusso.com

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.