In early January, workers at a Starbucks in Eugene filed a petition with the National Labor Relations Board to form a union, the first such effort in Oregon among employees of the Fortune 500 coffee chain. After Starbucks employees in Buffalo won their unionization bid last month, workers in at least 10 other states, including Washington where the company is based, have contacted the National Labor Relations Board to seek union representation. We hear from Ky Fireside, a Starbucks barista and the lead organizer behind the unionization campaign in Eugene and Gordon Lafer, a professor at the University of Oregon Labor Education and Research Center, as a shift in public attitudes toward unions coincides with changes in service sector jobs.