Start A Therapy Practice Podcast

Daneen Grooms, MHSA, is ASHA’s director of health reform analysis and advocacy. Her focus is on advocating for the inclusion of audiologists and speech-language pathologists in health reform initiatives, including alternative payment models.   She is liaison to the Center for Consumer Information & Insurance Oversight and the Center for Medicare and Medicaid Innovation in the Centers for Medicare & Medicaid Services (CMS).   This episode is not just for Speech Therapists. Daneen visits with Scott about how current and future healthcare changes are affecting not only therapy but private practice.

 

 

A group of OT students at Huntington University in Fort Wayne, IN contacted me to ask for an interview for a class project they were working on. I really enjoy talking to therapy students and was glad to help out. The group of students wanted to ask me about my entrepreneurial ventures. I love talking shop and I really enjoyed talking to this great group of students. The future is going to be very bright if there are more like these students in the pipeline.

 

Here is some of what we cover:

• How has my education as an OT helped develop my entrepreneur skills
• How did I get started in private practice
• How did I grow my practice
• Why did you start this website and podcast
• What advice do you have for a new entrepreneur

  Here is who was on the call from Huntington University:

• Meadow Deason, OTDS
• Madison Deloney, OTDS
• Carter Maples, OTDS
• Jane Marshall, OTDS
• Mary Anderson, OTDS

Nate Kloosterman was the second therapist to buy my ebook How to Start and Run a Therapy Practice. I was flattered when he contacted me in the early stages of starting his therapy practice to bounce some ideas off of me.   Have a listen and see how Nate has created a brick and mortar PT practice that is holistic in its approach and personal in its service. I really like what he is doing.   Nate is offering a health coaching system as part of his wellness program at his clinic and he is willing to help other therapists implement a turnkey Health Coaching program similar to his. Just email him at  [email protected].   Nate is a family man with great faith and is just an all-around great guy.

 

Links: Physio Point Therapy – Nate’s practice

 

OT Potential – Products and resources for OT’s (Check out the cool T-shirts)

 

ASHA On-line conference: Growing a Thriving Private Practice – Scott is a sponsor    Here is what we cover:

• His initial expectations of private practice. What he got right and wrong

 

• How he transitioned from working for someone else full time to private practice

 

• How he markets now to find new patients

 

• What’s his competition like

 

• What EMR he uses

 

• His holistic approach to therapy

 

• His other treatment techniques

Paul Potter has been a personal friend of mine for some time now. Recently he and I hung out at the WebPT Ascend conference in Ft. Worth, Texas.   He tried to get me to sit on one of the live bulls in front of the Stock Yard rodeo arena. I’m from Arkansas. I let him know this wasn’t my first rodeo.   Paul knows what it’s like to begin a start-up for less than $100 when he lacked the necessary finances and self-confidence.   He experienced what it’s like to start all over when devastated by a life-threatening diagnosis.   After managing his own private practice for over 35 years Paul knows how valuable it is to have the support and guidance from family, friends and experienced mentors. 

 

Now he has created a course to help therapists start a cash practice. Click to check out Paul’s Cash Practice From Scratch Course.

 

 

Paul is a Physical Therapist who lives in Nebraska with his wife, who is also a PT. They have four daughters. For more than 35 years he successfully managed his own private practice. He now guides therapists on how to start up their own practice at his website PaulPotterpt.com and podcast.

 

Paul created the Cash Therapy Success Academy because he believes in the power and impact of therapy entrepreneurs creating small business. Therapy provided in large organizations is essential and make no mistake we need it. But the real magic begins with entrepreneurs – born with the unique gift to build successful businesses.

 

The Cash Therapy Success Academy exists to help entrepreneurs like you create a fulfilling and profitable practice for yourself and those you care about. We provide quality resources and training through courses, books, and coaching found on the PaulPotterPT.com blog and Cash Therapy Success Academy.

 

 

Links: PaulPotterPT.com  

 

Cash Practice Tools & Resources - FREE   

 

Cash Practice From Scratch Book - First Chapter FREE

 

 

Take Paul's Therapy Biz Quiz - Are You Ready To Start A Therapy Biz?  

 

Paul's Functional Freedom Podcast  

 

Fun Testimonial Scott and Paul did for Tom Kruse PT 

 

FREE Chapter

  Cash Practice From Scratch Course Description:   The Cash Practice From Scratch Course uses real world advice to help you quickly turn your practice idea into a viable niche practice. You’ll receive step-by-step guidance on starting a cash practice from scratch without spending boatloads of money.

 

The Cash Practice From Scratch Course will teach you another way to build your dream practice. Instead of spending thousands dollars and countless hours on setting up your business that you're not sure will work we take a different approach.

 

Instead of building your entire practice before you see your first patient you will create a practice pilot to discover what your ideal clients want from you and are willing to pay. You will learn how to build momentum for your practice launch will patients and key influencers who will support your launch.

 

The Cash Practice From Scratch Course is the best strategy to start your own business with the least amount of risk and cost. You’ll create a solid Pre-Launch foundation strategy and utilize only the essential business systems to get your practice off the ground fast.

 

  Module One- Destination

1. Who am I?
2. Where have I been and where am going?
3. Why do I want to go there?

 

Module Two- Mission Plan

1. Who am I going to serve?
2. How am I going to make their lives better?
3. Is there a market?

  Module Three- Launch Pad

1. Who will support me?
2. How will people find me?

  Module Four- All Systems Are Go

1. How do I run a business?

  Module Five- Lift Off

1. How do I get noticed?
2. How do I make a profit?

  Module Six- Outer Limits

1. How do I provide exceptional value?
2. How do I grow?

 

 

 [shareaholic app="share_buttons" id="19201322"]

Brandon Siegel joins Scott today to talk metrics and Key Performance Indicators (KPI). Between Brandon and Scott a ton of number crunching happens behind the private practice scenes.   Be sure to click on the Links button below to check out all we discussed.

Kelly Ott has a Speech Therapy practice that is out of network with everyone.    Her practice is called Speech Pathology Services which is located in central Missouri. Listen in to see how she built her business and some unique ways she gets paid.     Kelly and Lara Wakefield also have a website called S.M.A.R.T.E.R Steps that educates therapists on how they can achieve federal and state compliance while completing IEP’s. 

Massage therapy was not Dave's first career choice. Dave is also an engineer. He spent his engineering days in Fortune 500 companies. Now he has his own full-time Massage Therapy business called Strategic Wellness Services.   After Dave received a fabulous massage treatment while on vacation he decided he wanted to offer the gift of massage treatment to others.  He became a licensed Massage Therapist and now offers massage treatments along with wellness and ergonomics to corporations.

 

Here is some of what we cover:

• What social media to use for generating corporate contacts to generate leads.

• What licensing/certificates/insurance/etc are needed to work in a corporate environment.

• How to market your chair/table massage business with corporations.

• How to hire/interview contractors/employees (licensed therapists) for corporations.

• What specific services make sense to offer corporations (chair/table massage, ergonomics, etc).

• How to retain corporate clients.

• What is the difference between private vs corporate clients?

• How to schedule corporate clients and keep them on the calendar.

• When is the best time to market to corporate clients?

• What are the Female vs male therapists in a corporate environment?

• How he chose his practice name.

• How to get free help from your local university business department.

    

Verlencia Millet is the founder and owner of Herzel Speech Therapy near New Orleans, LA. She works full time in the school system and operates her private practice after school hours.   Verlencia is maximizing her website and blog to position herself as an authority in Speech Therapy in her geographical location.

 

Here is some of what we cover:

• Why she decided to start a private practice
• What steps she took to start a private practice
• How she gets reimbursed for services
• What type of parent education she provides
• Some of the tools she uses in her practice
• How and where she advertises
• How she spreads the word about my private practice that’s meaningful
• Her tips for speech-language pathologists/therapists who are considering starting a private practice

    

Brandon is the Executive Director at Every Child Achieves & Wellness in southern California. For the past eight years, Brandon has been empowering an interdisciplinary team of over 100 therapists.    Brandon also guest lectures at therapy conferences and university therapy programs. Brandon comes from the business side of private practice. Listen in and I think you will agree that he is a wealth of knowledge when it comes to the following subjects:

 

 

• Scaling a practice the right way
• Human Resource Guidelines
• Contract vs Employee
• Choosing which insurance to be in network with
• Tracking outcomes and due dates
• Why his practice stopped seeing adult clients
• The future of therapy and healthcare
• How to view the competition
• What new practice owners should be aware of

Melissa LaPointe is a pediatric occupational therapist, a social entrepreneur, a Restorative Exercise Specialist, an educator and a thought-leader in women’s health. From her private practice sprang Strong Beginnings, an innovative social enterprise based out of British Columbia, Canada.   She is applying new tools and approaches to work that government has traditionally done. This is a big reason I enjoyed hearing what Melissa is working on. People need more choices in healthcare.