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Let me tell you a story — When we hear these words, we always pay attention That's because as humans, we're wired for stories. But how do we create stories for online content? business, 

In this episode, I interview Ash Rathod, a UK-based digital agency owner, and brand consultant who helps solopreneurs tell stories that connect and convert their readers.

Learn the importance of storytelling, how to set up engaging social media posts, and the best strategies for shortening a story.

Timestamps

[01:26] Ash Rathod's story

[09:41] Importance of storytelling

[11:34] How to start in storytelling

[15:51] How to set up a social media post, blog, and video

[17:17] Ash's Six P story framework

[20:03] Ideas on content writing

[21:00] Best advice for an opening line

[24:04] Best strategies for shortening up a story

Quotes

● “Storytelling is the core of human connection.” (09:48-09:50)

● “A story is about transformation. It could be the transformation of a character in your story that has the desire to achieve something, whether that's a physical thing or a mental thing or an emotional thing.” (12:09-12:27)

● “When you write something that puts you in a superior state. People are less likely to resonate with you. (22:30-22:37)

● “Once you activate empathy as a home me, that's when strong stories become a lot stronger, and that's when you start building trust, that's ideal for personal branding.” (23:06-23:12)

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

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Your digital images are often your first impression online. How exactly do you balance looking professional and personable to better connect and engage with your audience?

In this episode, I interview Marlana Semenza, a visual strategist, and personal branding photographer, who tells us exactly how. 

Learn how to command attention with your brand visuals and personal branding photography plus common image mistakes we make online.

Timestamps

[02:49] Getting started in brand photography

[06:25] Best strategies for location and shot lists in brand photography

[08:10] Avoiding miscommunication in brand photography

[11:12] How do you work with your clients to have their images work online?

[13:31] Positioning photos to look realistic and not staged photos

[15:37] Creative poses and scenes

[17:40] Common mistakes in brand photography

Quotes

● “Your personal brand is never about you. It’s about who you can help, how you can help them & how you can serve them.” (02:09-02:13)

● “Don't ever assume that, just because somebody is a photographer, they can do everything you want somebody that specializes in this you know don't hire a wedding photographer to shoot your interiors. Don't hire an interior photographer to shoot your wedding. People are specialized for a reason. (08:21-08:34)

● “Just like your story is fluid. Your images should be fluid.” (12:40-12:42)

● “Everybody deserves to be seen for the best of who they really are and shown in a unique way.” (24:22-24:25)

● “Ask if you already have no, and I think if you use it in whatever situation you already have no. So what's the worst that happens?” (24:37-34:47)

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

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Need to write or revamp your LinkedIn About profile?

 It's one of the top places that showcase your personal brand and business so it's important to make it engaging. I interview Karen Tisdell, a top Australian-based LinkedIn profile writer and LinkedIn Top Voice, who's all about helping professionals capture their vast experience, skills, and stories in standout LinkedIn profiles. 

Karen highlights the best ways to showcase your personal brand and business so it's engaging, authority-building, and engaging. This is part 2 of my interview with Karen Tisdell, a top Australian-based LinkedIn profile writer, who's all about helping professionals capture their vast experience, skills, and stories in standout LinkedIn profiles.

 Karen highlights some LinkedIn profile tips to help you build your personal brand. 


Timestamps

 [01:47] Karen Tisdell's story

[03:20] Importance of a LinkedIn profile and where to start

[05:20] Positioning your profile

[07:51] Revamping your profile

[11:08] Visuals and texts on your banner

[15:48] What is ideal for your featured section?

[19:58] Putting yourself out there via your profile

[21:17] Three takeaways of how to stand out in a LinkedIn profile 



Quotes 

● “A Linkedin profile needs to do the same. It needs to be not pitching yourself as the hero, but pitching yourself as a trusted guide.” (04:48-04:55

● “It's more important to have the right keywords upfront than to have a clever slogan.” (13:30-13:33)

● “So in a world where we're all competing for attention, having a profile photo that looks genuine and really pops is really important.” (23:28-23:35)

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

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Your LinkedIn content helps you social sell if you structure it write and have a strategy.

I interview Patrik Nagypal, Digital Growth at Shield, to give us insights on how we can get engaging content for personal brands.

What are the key content pillars? What mistakes do people make in content creation? How do you monetize your content, and what’s social selling? Patrik highlights all this and more.

Timestamps

[01:30] Patrik’s role in Shield

[02:25] About Personal Branding

[04:37] Engaging content definition

[06:14] Why do people fear creating content?

[08:32] How to get started

[13:51] Pillar content 

[14:41] Definition of personal pillars and how you get to balance it with your business.

[16:28] Content management

[20:18] Mistakes we should not do on a personal page

[23:22] Social selling

[29:27] Three key takeaways on engaging content and personal branding

Quotes

● Consistency wins. Some days are going to be better than others, but you learn from each day. (05:55-06:01)

● You'll get a lot of fast attraction if you're very specific to one problem. (13:25-13:29)

● “Your content defines your brand.” (18:38-18:40)

● “I think if you focus too much on how many comments, how many likes, how much engagement you received in comparison to focusing on how much networking came out from the content that you created, that’s a mistake. So I think it's always a good sign to measure the engagement and the performance.” (20:40-20:58)

● “Commenting back on all your posts is so important, but you need to go out of your little area too. Even when you start doing content, you need to still comment on other people. You know, don't forget people and just do that daily.”(25:23-25:33)

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/