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“LinkedIn has created all of these amazing things that I would never have thought would have been possible,” shares Nick Bennett, Director of Evangelism & Customer Marketing @ Alyce In today’s episode Michelle and Nick talk about how to build your personal and employee brand through LinkedIn. 

Nick unexpectedly began his LinkedIn journey after being given a challenge by his boss. Each employee was instructed to post relevant content on LinkedIn regarding something they were passionate about. Even though many of his co-workers quickly dropped out, Nick stuck with it and posted consistently on a daily basis. For the challenge, Nick chose to dive into the topic of field marketing for two reasons. One, it was his passion, and two, it wasn’t being talked about. His persistence unknowingly opened the doors to several opportunities for Nick to build his personal brand and business that he would have never done otherwise. 

Tune into this week’s episode for a conversation with host Michelle Griffin and special guest Nick Bennett about how to use LinkedIn to build your personal and employee brand. Learn more about how to leverage your passion to become an expert in your field. 

Quotes

• “I’m going to put out a challenge to my team of just creating and posting content on LinkedIn. Find something that you're passionate about, and just go for it. And so there were a few of us that actually did it for a couple of months. And then people just kind of fell off. And I just kind of stayed with it.” (5:18-5:35)

• “I didn't have any traction for the first six months, it was literally crickets. I thought maybe I should quit. And then I decided to stick with it because it's fun.” (5:59-6:08)

• “Once six months hit, all of a sudden, I felt like things flip-flopped. I was getting a little bit of engagement and people were starting to see. Then I was starting to get invited to some podcasts and talk about field marketing. And in 2021, it just started to blow up and I never looked back from there.” (6:24-6:48)

• “LinkedIn created all of these amazing things that I would never have thought would have been possible. But if I quit, I would never have realized the full potential.” (6:48-7:05)

• “I would much rather not focus on making a perfect piece of content but engaging with the community that I've built to be able to form relationships. Because in reality, relationships run everything.” (11:25-11:40)

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Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

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“After 20 some years of not finding myself, I learned how to find myself again,” shares Lisa Richer, founder of Journey2Bloom. In today’s episode, Michelle and Lisa talk about the necessary components needed to successfully launch a personal brand business.

After years of struggling to ask for help, Lisa experienced career-ending burnout. Being the matriarch of her family, Lisa always felt obligated to remain strong for her family and friends, no matter how it affected her. It wasn’t until she gave herself the necessary space, that Lisa was able to gain the clarity she needed to make better decisions for herself. By listening to her intuition, Lisa decided to take the leap and change her career path. Today, Lisa has been able to launch a successful personal brand centered around her passion for helping neurodivergent children. 

Tune into this week’s episode for a conversation with host Michelle Griffin and special guest Lisa Richer to learn how to leverage your passion to find clarity, confidence, and courage so you can build the personal brand of your dreams. 

Quotes 

• “I came to realize that your mindset drives your energy. Your energy drives your clarity. And your clarity drives your focus, your progress, and your success.” (2:51-3:03)

• “I burnt out first and then I woke up and realized I have to follow my heart. So when I transitioned into career coaching, it wasn't just about the journey for the clients, it was about a journey for me.” (6:09-6:36)

• “Trust your gut and trust your heart. If something is screaming at you, stop and reflect on it, acknowledge it, and then give yourself permission to move through it. Don’t push it away because if you push it away, it's just going to come back.” (18:05-18:22)

• “My biggest guidance is go as fast or as slow as you feel like you can to get to where you want and deserve to be. Don't ever think that because you have a really busy job you can't take one hour a day to focus on getting clarity because that is the most crucial piece of this.” (33:45-34:21)

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Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

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BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

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“The more you build relationships within your network, the more great things can happen,” says Wendy Maynard, online business and marketing strategist. In today’s episode, Michelle and Wendy sit down to discuss how to efficiently leverage a small following on LinkedIn. 

According to Wendy, you do not need a massive following on LinkedIn to start selling. In fact, as long as you believe in yourself and the value of your service or product, there is no limit to how much you can sell. At the end of the day, the key to success is to be your own cheerleader. 

Tune into this week’s episode for a conversation on how to attract clients through LinkedIn...no matter the size of your following!

Quotes

• “You can actually sell anything at any price as long as you have enough belief in it.” (20:28-20:33) 

• “I learned business through falling and scraping my face against the pavement. I learned things the hard way but I just had to figure it out.” (21:27-21:37)

• “You’ve gotta believe in yourself and your offer first or no one else will.” (23:31-23:35)

• “You’re not coming to the table as an order taker. You’re coming to the table as a problem solver.” (24:55-25:02)

• “The more you build your network and the more you build relationships within the network, the more great things can happen.” (31:25-31:31)

• “Figure out how you can increase your belief in yourself. Tell yourself good job because we have a tendency to beat ourselves up.” (35:20-35:35)

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

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SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

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“Personal brands should have podcasts because it’s one of the easiest ways to grow your brand,” explains Ash Borland, Podcaster, Content Creator, and Consultant. In today’s episode, Ash discusses the steps required to start a podcast for your personal brand business. 

Now is the perfect time to get into podcasting. It is a rapidly growing medium that can help you to become an authority in your industry, grow your network, and build your business. Before starting your podcast, nail down your concept and format. Don’t worry about equipment right away, but instead focus on your goal for your show and what you want to gain from your intended audience. Once you’ve settled on a concept and format, then build up a batch of episodes so that you can maintain consistency even when life throws you a curveball. 

Tune into this week’s episode for a conversation about the best steps to take when starting a podcast for your personal brand business.  

Quotes

• “Personal brands should have podcasts because it’s one of the easiest ways to grow your brand, grow your network. It’s got the least friction. It’s got the least amount of saturation.” (9:05-9:17) 

• “The very first thing that podcasters should do is look at their format and their concept. The concept is the idea. What do you actually want to do? What is the goal of this show?” (15:38-16:05)

• “If you’re gonna do it, batch 5 to 8 weeks before you launch. A little bit of extra time upfront will save you a world of time later on. Just be smart with your time.” (37:15-38:00)

• “Make sure that you have enough runway to be able to if busy life comes up or you get sick or something happens. Consistency is very important. If you drop out or you go away for a month, bear in mind that podcasts are, we’re habitual creatures. If your show doesn’t turn up that week, they’ll go and look for another show and if that show is better than yours, they won’t come back.” (39:21-40:06) 

• “It only comes by you actually going after it and doing it.” (45:12-45:16)

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

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WEBSITE: https://www.michellebgriffin.com

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BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

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“There’s no real competition when you’re being your true self. There’s no one else like you in the world or in your industry,” shares Scarlette Acevedo, an executive stress coach specializing in burnout prevention and high performance. In today’s episode, Scarlette discusses how to prioritize your mental health and lower your stress levels while growing your personal brand.

Social media has changed how humans interact with each other. It’s important to remember that we are all still humans and not machines. By setting boundaries and putting your mental health first, you can make a positive impact on your work environment. Instead of aiming for unachievable perfection, be yourself and embrace what makes you unique. 

Tune into this week’s episode for a conversation about how to embrace your true self, set healthy boundaries, and prioritize your mental well-being. 

Quotes 

• “I call myself The Good Rebel because I go against the status quo. The status quo in the self-destructive conditioning that we’ve received in our respective industries is about mental health, about showing any vulnerability, and about working hard. That conditioning has actually fostered a very toxic, unhealthy environment for us to work in which has affected us at all levels in our lives.” (2:49-3:22) 

• “There might be a lot of leaders with the same title in the same industry. But there is no one like you. There’s no one who feels things like you. That’s what makes you unique. You build your own mindset in life and your own mindset is what drives what you do.” (4:52-5:15)

• “We really need to remember that we’re humans. We’re not machines, we’re humans. And we need to communicate and relate as humans and not machines or phones.” (13:55-14:04)

• “You don’t need to justify yourself with anyone. It’s your mental health and you have every right to actually prioritize it. If you don’t, no one else will.” (14:23-14:32)

• “There has to be a balance between visibility and privacy. As long as visibility is truthful and meaningful, that’s what matters.” (20:31-20:42) 

• “There’s no real competition when you’re being your true self. There’s no one else like you in the world or in your industry. They might be sharing your same clients, your same audience, but they’re not you. When you are your true self, you’re actually unique.” (26:12-26:33)

• “When you know what your uniqueness is, you’ll find the right balance between visibility and privacy. Being visible means that you’re sharing things that are meaningful to others and that will help them in one way or another.” (26:42-27:20)

• “Your post, your podcast, your audio message can be exactly what someone needs that day. You have no idea the positive impact that you can have on someone. So, just be your true self and no one else.” (28:37-28:58)

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Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

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WEBSITE: https://www.michellebgriffin.com

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BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

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“Being able to craft content so it resonates with people and the frustrations they have is actually the starting point,” shares Richard Moore, sales expert with over 18 years of experience and Founder of LinkedIn Client Accelerator. In today’s episode, Richard discusses how to create content that doesn’t feel like a sales pitch to generate leads. 

Nowadays, people are hyper-aware of when they are being sold to. If you design content that feels too much like an ad, people will just scroll past it. Richard shares tips for creating LinkedIn content that turns into genuine leads such as building community through engagement and adding gentle, low-pressure call to action to posts.

Tune into this week’s episode on how to generate leads on LinkedIn without coming across like a salesperson. 

Quotes

• “Being able to craft content so it resonates with people and the frustrations they have is actually the starting point. What we really need to be able to do is not just stop a crowd of people and make them read, but make them rethink.” (5:19-5:31)

• “Leads aren’t people who show up, who I then chase. Leads are people who step forward because they feel like there’s something there that might change something in their world and they’re self-selecting.” (7:48-8:01)

• “To start conversations to be helpful and hope that in time, people just think fondly of you enough that they will end up setting themselves. Yes, you will close deals, but how can you predict when the next one is? And those people will get one. Six weeks later, they might get another one possibly. And they can't decide that they're going to generate leads.” (12:32-13:00) “You’re always competing with the option of just ignoring it and moving on.” (15:09-15:14)

• “My advice to the audience here is to ask yourself, are you genuinely using real empathy and real awareness now? Is your language reflecting your agenda more than theirs?” (20:30-20:52) 

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

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BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

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“If we could truly understand that the human algorithm, the one algorithm that really matters, is something that doesn’t change,” explains Joshua B. Lee, founder of StandOut Authority. In today’s episode, Joshua shares how to humanize the LinkedIn experience for more authentic engagement. 

All businesses are run by people. When we remove the human component from marketing, we end up less successful. All people are the same in that we have been conditioned to seek out dopamine from engagement. By understanding the human algorithm, we can bypass the platform algorithms and receive authentic engagement.

Tune into this week’s episode bout how to humanize your interactions on LinkedIn to enhance your marketing strategy. 

Quotes

• “The biggest thing that I learned was there is a huge difference between traffic and actually true engagement.” (4:09-4:14)

• “I don’t care who you are, we’ve all been conditioned to look for one thing above all else when you post online. We all look for those little hits of dopamine we get when someone likes or comments on our post.” (16:46-17:05)

• “Conversations turn into relationships. Relationships turn into opportunity.” (18:04-18:07) 

• “Businesses are run by another human being. Most marketers have just forgotten that. And if you have a way to be able to connect, no matter how it is, there's a way to be able to do it.” (27:44-27:59)

• “And we're all human and it's okay. Don't be scared to post, put something out there and just allow yourself to shine.” (27:59-28:05)

• “Engage with people that engage with you. Don’t miss that opportunity. It starts with your personal brand. If you do not have your personal profile rocked out, that needs to shine. It needs to be a career journey. Tell that journey, tell that story, because there are ways to be able to communicate and connect with people.” (28:49-29:25) 

• “Be 100% you 100% of the time on and offline.” (32:31-32:34)

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Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

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WEBSITE: https://www.michellebgriffin.com

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BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

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“Pick up the phone and just shoot your first video,” says Steve Shillingford, Video and Content Creator from the UK. In today’s episode, Steve shares tips for how to get started with using TikTok to build your personal brand.

TikTok is not just a platform for kids. When used correctly, TikTok can be a valuable tool for anyone wishing to grow their personal brand and market their business. TikTok allows creators to be more expressive of their personalities without the stress of having to be professional and perfect in the way they are on LinkedIn and Instagram. The best way to get started on TikTok is to create short 15-second videos, be consistent about posting daily, be yourself, and engage with other creators.

Tune into this week’s episode about how to start building your brand and showing off your true self on TikTok. 

Quotes

• “It’s best to keep the video short and sweet, so keep it beneath 15 seconds. First, you lead with a decent hook and then you just keep it to one to two sentences but keep it really, really moving along. And then just keep the video short. Once you start doing that, you’ve just gotta show up consistently.” (00:00-00:17)

• “Pick up the phone and just shoot your first video, even if it’s a reaction video, even if it’s a list. Just scroll down with trending music. If you’re nervous, you don’t need to be. Just go on there and get started with the first video.” (6:26-6:44)

• “Probably the best thing to do is get on the platform first of all and just look. Just spend 10 hours on there. Just look and then shoot your video. If you can shoot one video, great. But you’re gonna have to try and keep up with your demand.” (11:49-12:06) 

• “Community building is probably stronger than the community on LinkedIn. I’ve found once you’ve hit a niche and you’ve got core followers, people on TikTok are really loyal. They will defend you from the trolls. Once you’ve given that value and they believe in you and that’s why it’s so important to be yourself. Just take the mask off and just be and the community will follow. Engage with the community just like on LinkedIn and success will follow.” (12:25-13:03) 

• “Just don’t overthink it. That’s the most important thing. Just don’t overthink it. No one’s there to judge. No one really cares.” (23:30-23:37)

• “Become the change you want to see in the world. Whatever you want to see. You want to see the world in a better way. It starts with you becoming that person. It starts with you becoming better. Make the difference within yourself and then share that with the world.” (34:13-34:34)

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BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

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“The mindset is all about being the show. It’s about creating content that allows you to build relationships with your audience at scale on a continual basis,” shares Kap Chatfield, CEO of Rveal Media. In today’s episode, Kap explains the show marketing concept and how to use it to grow your business. 

Old-school ads no longer capture people’s attention. The best way to grow your audience and build your brand is through show marketing. This style of marketing creates content that people actually want to engage with. It humanizes your brand and helps the audience feel more connected to your product. 

Tune into this week’s episode about the show's marketing concept and how to use storytelling to connect with your customers. 

Quotes 

• “There are two types of content on the internet. There’s the content that you want to consume and then there’s the content that interrupts the content that you want to consume. One is a show and one is an ad…We all know that ads get skipped, they get ignored, they get muted. Sometimes people actually pay for premium versions of apps…to skip ads altogether. The thing about ads is they repel audiences. While an ad repels an audience, a show builds an audience. Really the show marketing mindset that we’re trying to help our customers think through is really this transformation of the buyer’s journey. Not just in B2B products but even in B2C products. What we’re seeing is the buyer’s journey is not as linear as it used to be.” (2:30-3:56)

• “I have so many people come to me that are like, “You don't need to convince me. I know I need content. I know I need to put myself out there.” But, you know, what I've noticed Michelle? A lot of people are hesitant about even beginning the journey because you're not just putting one piece of content out there and then it's done.” (8:21-8:40)

• “Before you just jump in, you need to have a strategy. Because if you don’t have a strategy, you’re gonna get very emotional through the rollercoaster. Content creation especially as a discipline, is more than just something you do when you feel like it, it’s an emotional journey.” (9:34-9:51)

• “The reason why we focus on the video podcast model, specifically video not audio, is because when you do a video podcast, I mean look at how effortless this was for you and me. We had maybe 10 minutes on the pre-show call to talk through how we wanted the direction of this episode to go, but it didn’t take a ton of preparation. It really is as easy as having a conversation.” (25:38-26:09)

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Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

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“Be smart enough to know that you may be the expert on whatever it is you’re sharing, but you’re probably not the expert in how to get out there and share it,” says Joel Forman, financial educator and creator of Forman’s Financial Facts. Joel has worked in financial management for many years and more recently as a financial educator, sharing his insight and financial tips with students, employers and universities. In today’s episode, Joel shares how he has grown his brand by using YouTube, TikTok, and LinkedIn. 

Joel shares that during the pandemic, consulting work became less profitable and he found himself looking to switch directions. With encouragement from one of his sons, Joel began to put himself out there on social media, challenging himself to create five videos a week and five “Financial Word of the Day”s to post on LinkedIn. By the end of his first year, Joel had created 250 videos and grown from having no social media presence to having a widely recognized brand. Joel’s main tips for anyone looking to get started sharing their expertise on social media are: choose one clear focus, ask for help, and stay engaged with other people in your industry’s content.

Tune into this week’s episode of The Business of You for a conversation about how to use social media to share your knowledge and be seen as an expert in your field. 

Quotes

• “I decided I need to give free tips, free financial tips to show my level of expertise and to help people and to get people to engage. I decided at first I was just going to write a financial word of the day, where I was going to have a little topic and write a couple of sentences and put it out there. And then I was like this is kind of good, but I think video. So many people like video, I’ve got to do that too. So I decided okay, let’s set a goal. I want to do about five words of the day and five videos a week and put them out on LinkedIn. That’s ten pieces of content a week for a whole year. In total, I ended up with 250 of both.” (6:55-7:35)

• “It’s helped me with getting people to recognize me as a financial educator versus a financial management person. Which is different. Just like in school, some people are good students but they can’t necessarily teach others in terms of tutors and other people can tutor. I’m fortunate in that I’m able to teach what I know…to people in a way that they can understand…It doesn’t feel like work to me. It’s a lot of effort…I’m passionate about it and I like it…I love when you’re explaining something to someone which previously they were like deer in the headlights by their own admission and all of a sudden the lightbulb goes on.” (21:59-24:03)

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

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BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

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