“Be smart enough to know that you may be the expert on whatever it is you’re sharing, but you’re probably not the expert in how to get out there and share it,” says Joel Forman, financial educator and creator of Forman’s Financial Facts. Joel has worked in financial management for many years and more recently as a financial educator, sharing his insight and financial tips with students, employers and universities. In today’s episode, Joel shares how he has grown his brand by using YouTube, TikTok, and LinkedIn. 

Joel shares that during the pandemic, consulting work became less profitable and he found himself looking to switch directions. With encouragement from one of his sons, Joel began to put himself out there on social media, challenging himself to create five videos a week and five “Financial Word of the Day”s to post on LinkedIn. By the end of his first year, Joel had created 250 videos and grown from having no social media presence to having a widely recognized brand. Joel’s main tips for anyone looking to get started sharing their expertise on social media are: choose one clear focus, ask for help, and stay engaged with other people in your industry’s content.

Tune into this week’s episode of The Business of You for a conversation about how to use social media to share your knowledge and be seen as an expert in your field. 

 

Quotes

• “I decided I need to give free tips, free financial tips to show my level of expertise and to help people and to get people to engage. I decided at first I was just going to write a financial word of the day, where I was going to have a little topic and write a couple of sentences and put it out there. And then I was like this is kind of good, but I think video. So many people like video, I’ve got to do that too. So I decided okay, let’s set a goal. I want to do about five words of the day and five videos a week and put them out on LinkedIn. That’s ten pieces of content a week for a whole year. In total, I ended up with 250 of both.” (6:55-7:35)

• “It’s helped me with getting people to recognize me as a financial educator versus a financial management person. Which is different. Just like in school, some people are good students but they can’t necessarily teach others in terms of tutors and other people can tutor. I’m fortunate in that I’m able to teach what I know…to people in a way that they can understand…It doesn’t feel like work to me. It’s a lot of effort…I’m passionate about it and I like it…I love when you’re explaining something to someone which previously they were like dee

Ready to Own Your Lane? - The Brand Leaders® Podcast

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

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