Want to build authority and get visible using video? As an expert ready to put yourself out there on YouTube, yet may feel stuck in overthinking or perfectionism, this is your step-by-step beginner’s guide.

In this week's episode, host Michelle B. Griffin is joined by Vicki O’Neill, CEO of KenKay Marketing and YouTube strategist, who shares how she went from hiding behind her mom’s leg as a shy child to now teaching others how to confidently grow their brand and visibility using YouTube.

In this episode, we cover: 

00:00 – Welcome + why video is your next best move
03:20 – Vicki’s story: From introvert to YouTube authority
06:45 – The mindset shift that helped her stop hiding
08:50 – Why YouTube is a powerful platform for experts
12:15 – First steps: Strategy + research (without overthinking!)
15:40 – The danger of perfectionism and how to overcome it
19:00 – Creating a realistic content plan (and sticking with it)
22:45 – The power of consistency and content batching
26:00 – Tools + tech you need to get started (spoiler: it’s simple)
30:00 – Finding video topics that attract the right audience
36:10 – Staying motivated, specific, and in your own lane
40:00 – Key takeaways + how to connect with Vicki

Whether you're just getting started or looking to be more consistent, Vicki shares practical advice, personal stories, and powerful encouragement to help you own your brilliance and show up boldly on YouTube.

Own Your Lane® Recognition Roadmap

Each episode of the podcast highlights one of the four steps of the Own Your L.A.N.E.® Recognition Roadmap, and today we focus on Elevating Your Authority by using YouTube to be seen, known, and trusted as a leading voice in your niche.

✨ L: Launch Your Vision – Lead with clear intention and purpose
✨ A: Articulate Your Difference – Define what uniquely sets you apart
✨ N: Navigate Your Presence – Shape your personal brand foundation
✨ E: Elevate Your Authority – Grow impact and influence with publicity

LINNKS
• Connect with Vicki O’Neill on LinkedIn: https://www.linkedin.com/in/vickioneill

• Free personal brand resources: https://michellebgriffin.com

🎙️Be sure to like, subscribe, and hit the bell for weekly episodes that help you get visible, build your brand, and Own Your Lane.®

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Now is the time to stop overthinking LinkedIn and start becoming visible and known for your expertise business as a B2B founder and expert. 

Whether you're just getting started on the platform or want to become more consistent, this episode is for you. Learn how to overcome your most pressing fears about putting yourself out there on LinkedIn, the 3 tips to starting small and staying consistent, plus our best advice for differentiating your content in the age of AI.

Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.

L: Launch Your Vision – Lead with clear intention and purpose
A: Articulate Your Difference – Define what uniquely sets you apart
N: Navigate Your Presence – Shape your personal brand foundation
E: Elevate Your Authority – Grow impact and influence with publicity

This week, we're focusing on "A- Articulate Your Difference" with host Michelle B Griffin and expert guest, author, and UK-based LinkedIn trainer Sarah Clay who is here to tell us exactly how to get over ourselves and get out on LinkedIn, in a way that feels doable, relatable and repeatable.

LINKS

Connect with Sarah Clay on LinkedIn

Sarah's Book, Employee Advocacy on LinkedIn

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Tired of overthinking that big idea, project or business book you want to write to amplify your authority and thought leadership?

Good news: this episode will get you unstuck and on your way to writing your business book.

Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.

L: Launch Your Vision – Lead with clear intention and purpose
A: Assert Your Difference – Define what uniquely sets you apart
N: Navigate Your Presence – Shape your personal brand foundation
E: Elevate Your Authority – Grow impact and influence with publicity

This week, we're focusing on "E-Elevate Your Authority" with host Michelle B Griffin and expert guest, author and executive ghostwriter Emily Crookston, PhD. who is here to tell us exactly how to get our "unwritten' works out there to build your personal brand and business.

If you're a classic overthinker, overwriter, procrastinator, or perfectionist, we'll help you get over this and write that book.

From Emily's three tips that sabotage us to her Big Ideas extractor method, she will walk us through her process and latest book, UNWRITTEN: The Thought Leader's Guide to Not Overthinking Your Business Book, plus free course, you're on your way to growing your authority as a woman in business.

LINKS

Connect with Emily Crookston on LinkedIn

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Is becoming a speaker on your dream board? Is it Good news: it's time to STOP chasing your dreams and bet on yourself to make it happen.

Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.

L: Launch Your Vision – Lead with clear intention and purpose
A: Assert Your Difference – Define what uniquely sets you apart
N: Navigate Your Presence – Shape your personal brand foundation
E: Elevate Your Authority – Grow impact and influence with publicity

This week, we're focusing on "E-Elevate Your Authority" with host Michelle B Griffin and expert guest Lisa M Dublin, keynote speaker, certified life coach, poet and author who more than a year ago bet on her self and her speaking career.

Now, she's traveling overseas to perform on stage, inspiring audiences with her message and poetry and raising her expectations for herself.

She'll share her inspiring story and how you can bet on yourself and start sharing your message on stage.

LINKS

Connect with Lisa M Dublin On LinkedIn

Lisa M Dublin's Website

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

You’re brilliant at what you do—so why are others getting the recognition and opportunities you deserve? Maybe you’re even showing up, networking, and trying to build your brand, but you’re still not where you want to be.

On this week's episode, I'm excited to share the launch of my new book, Position Yourself—the personal branding planner and the first book in the Own Your Lane® series designed to help brilliant professionals break free from obscurity and become noticed, known, and chosen for what they do best.

It's an Amazon #1 Best-Seller In Global Marketing, which means I'm beyond happy, so it lands in more hands of those ready to get out there in a bigger way.

Today's episode is the recent book launch live show, where I was interviewed on the new book:

• You'll learn what the book is and isn't 
• Who it's for, and why it's needed now
• The three bonuses that are included

Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.

L: Launch Your Vision – Lead with clear intention and purpose
A: Assert Your Difference – Define what uniquely sets you apart
N: Navigate Your Presence – Shape your personal brand foundation
E: Elevate Your Authority – Grow impact and influence with publicity

And today's episode shares the first step you need to get out there. Let me know what you think; share a picture of you and the book for the upcoming Own Your Lane Global Wall of Readers.

LINKS

Position Yourself Planner Book

Book Launch Article

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Want to be seen as an authority in your field? It won't happen with a "do it all, all or nothing" beliefs and behaviors.

Yes, you read that right.

Many high-performing experts and leaders believe working harder and taking on more tasks is the key to recognition and promotion. This often leads to burnout rather than respect or advancement.

If you want to 'own the room," you must "own yourself"—first taking stock of what's important, setting boundaries, focusing on high-impact activities, and creating space to think and lead effectively so your best and brightest self leads the way.

Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.

L: Launch Your Vision – Lead with clear intention and purpose
A: Assert Your Difference – Define what uniquely sets you apart
N: Navigate Your Presence – Shape your personal brand foundation
E: Elevate Your Authority – Grow impact and influence with publicity

This week, we're focusing on "L- Launch Your Vision" with host Michelle B Griffin and expert guest Sharon Ehrlich, the CEO and Founder of Living While Leading, a premier executive coaching practice for deep talk, real talk chat for those who want their professional journeys to be on their terms and timelines.

Tune in for the actionable framework and practical ways to own the room and "own your lane" of fulfillment, opportunity, and influence.

LINKS
Sharon Ehrlich on LinkedIn
Sharon Ehrlich's Website

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Want to write a book to share your business message? But think, "Nah, not me." It's too long and too complicated. Why bother?

Good news: For those who want to share their gifts, brilliance, or message, a mini book is your ticket to sharing your work in months, NOT years.

Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.

L: Launch Your Vision – Lead with clear intention and purpose
A: Assert Your Difference – Define what uniquely sets you apart
N: Navigate Your Presence – Shape your personal brand foundation
E: Elevate Your Authority – Grow impact and influence with publicity

This week, we're focusing on "E- Elevate Your Authority" with host Michelle B Griffin and expert guest HR (human resources) consultant and public speaker Gehan "G" Haridy-Ardanowski, founder of Golden Synergy Touch Consulting. Although a book was NOT on her radar, G wrote and published an Amazon #1 bestseller in just four months.

She's here to share her best-selling mini-book for those interested but unsure how to do it. As G says, "This can work even when starting smaller than you think. And it's not as dawning as it needs to be, or they think it should be."

If a business nonfiction book is on your radar, learn how she did it so you can share your wisdom with the world in months, not years.

LINKS
Connect with Gehan on LinkedIn
Gehan's Website
Gehan's Book

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Ready to make 2025 the year you say YES to becoming visible and building your LinkedIn presence?

Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.

L: Launch Your Vision – Lead with clear intention and purpose
A: Assert Your Difference – Define what uniquely sets you apart
N: Navigate Your Presence – Shape your personal brand foundation
E: Elevate Your Authority – Grow impact and influence with publicity

This week, we're focusing on step "E-Elevate Your Authority" with host Michelle B Griffin and expert guest Ivana Todorovic, founder of AuthoredUp, to discuss the latest strategies, data, and roadmap for positioning yourself on LinkedIn and beyond in 2025.

Here’s a sneak peek at what we covered:

• What’s working now: The most effective strategies for growing your LinkedIn presence.
• What doesn't work anymore: Outdated tactics that no longer deliver results.
• Content formats gaining traction: Discover the content types currently getting the most engagement.
• The roadmap to personal branding: How to confidently jump-start your personal brand in the new year.

Tune in for the full conversation and get actionable tips to kickstart your LinkedIn strategy for 2025.

LINKS
Own Your Lane Newsletter Article on This Interview with All the Tips Your Need to Know
Michelle B Grifin on LinkedIn
Ivana Todorovic on LinkedIn
AuthoredUp Website

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

How do you balance posting on social media without feeling cringy and spammy?
And if you work in buttoned-up industries? Yes, it can be done! It's all about showcasing storytelling that shares a lesson, drives a point, and builds your authority.

Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.

L: Launch Your Vision – Lead with clear intention and purpose
A: Assert Your Difference – Define what uniquely sets you apart
N: Navigate Your Presence – Shape your personal brand foundation
E: Elevate Your Authority – Grow impact and influence with publicity

This week, we're detailing "N-Navigate Your Presence" with host Michelle B Griffin and expert guest Jennifer Belmont Jennings, a trust and estate attorney who has mastered the art of storytelling on LinkedIn and Instagram.

She has a gift for turning an often unrelated concept into a hilarious but essential lesson in tax and finance. Jennifer has a gift for turning an often unrelated concept into a hilarious but essential lesson in tax and finance.
She's here to share her story of putting herself out there, how to post content with the story, and her best tips to share your authority as a creator, author, and media expert source.

ABOUT JENNIFER BELMONT JENNINGS
Jennifer is an Estate Planning Attorney at MGD Law. Her practice includes estate and wealth planning for those looking to build and protect their legacies.

She has made several media appearances discussing estate planning and finances. She has been quoted in US News, Money, USA Today, ThinkAdvisor, AARP’s Senior Planet, and Town & Style Magazine. Jennifer is also the co-author of Women in Law: Discovering the True Meaning of Success.

As a committed community volunteer, she serves on the Board of Directors for several local nonprofits and was named a 40 Under 40 by the St. Louis Business Journal for 2020.

LINKS
Connect with Jennifer on LinkedIn
Jennifer's Firm Website

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Doing work that doesn’t align with your “why” or light can be deeply unsettling. But it DOESN'T have to be. You have the power and choice to step out of the rut and find the work that lights you up.

Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.

L: Launch Your Vision – Lead with clear intention and purpose
A: Assert Your Difference – Define what uniquely sets you apart
N: Navigate Your Presence – Shape your personal brand foundation
E: Elevate Your Authority – Grow impact and influence with publicity

This week's show covers "L-Launch Your Vision" with host Michelle B. Griffin and expert guest Lisa McGuire on personal brand reinvention.

Lisa McGuire is a speaker, personal brand strategist, award-winning business storyteller, and reinvention guide who mentors those ready to embrace their next act in life.

We'll discuss how to align your personal brand with your purpose and paycheck sharing: how

1. Reinvention doesn't mean you must burn everything down and start over again.

2. People feel the pull to reinvent themselves for many reasons. Based on what is happening worldwide, we are at an all-time high for this.

3. Reinvention is a process that requires reflection, patience, and "doing the work."

LINKS
Connect With Lisa McGuire on LinkedIn
Lisa's ReImagine the New You Quiz

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn