“The mindset is all about being the show. It’s about creating content that allows you to build relationships with your audience at scale on a continual basis,” shares Kap Chatfield, CEO of Rveal Media. In today’s episode, Kap explains the show marketing concept and how to use it to grow your business. 

Old-school ads no longer capture people’s attention. The best way to grow your audience and build your brand is through show marketing. This style of marketing creates content that people actually want to engage with. It humanizes your brand and helps the audience feel more connected to your product. 

Tune into this week’s episode about the show's marketing concept and how to use storytelling to connect with your customers. 

 

Quotes 

• “There are two types of content on the internet. There’s the content that you want to consume and then there’s the content that interrupts the content that you want to consume. One is a show and one is an ad…We all know that ads get skipped, they get ignored, they get muted. Sometimes people actually pay for premium versions of apps…to skip ads altogether. The thing about ads is they repel audiences. While an ad repels an audience, a show builds an audience. Really the show marketing mindset that we’re trying to help our customers think through is really this transformation of the buyer’s journey. Not just in B2B products but even in B2C products. What we’re seeing is the buyer’s journey is not as linear as it used to be.” (2:30-3:56)

• “I have so many people come to me that are like, “You don't need to convince me. I know I need content. I know I need to put myself out there.” But, you know, what I've noticed Michelle? A lot of people are hesitant about even beginning the journey because you're not just putting one piece of content out there and then it's done.” (8:21-8:40)

• “Before you just jump in, you need to have a strategy. Because if you don’t have a strategy, you’re gonna get very emotional through the rollercoaster. Content creation especially as a discipline, is more than just something you do when you feel like it, it’s an emotional journey.” (9:34-9:51)

• “The reason why we focus on the video podcast model, specifically video not audio, is because when you do a video podcast, I mean look at how effortless this was for you and me. We had maybe 10 minutes on the pre-show call to talk through how we wanted the direction of this episode to go, but it didn’t take a ton of preparation. It really is as easy as having a conversation.” (25:38-26:09)

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

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