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I interview Jim James, founder of the international public relations agency, East-West PR, and the host of the Unnoticed Podcast. He is all about getting leaders, entrepreneurs, and personal brands noticed with this Active Communication Index.

Timestamps

[01:40] Importance of getting noticed

[03:21] Mistakes people make by not going noticed

[11:24] 3 key takeaways for people wanting to get noticed.

Powerful Quotes

● “The first thing that people look for is the quality and the integrity of the founder because when we're a start-up, we don't have all the backing of maybe venture capital, a big brand, or even a history that would reassure potential customers or potential employees or partners to work with them. So the personal brand carries the business for that first, I would say twelve to eighteen months, while the organization is getting established in the marketplace.” (02:05-02:32)

● “Someone who produces consistent, innovative content. Those are the people that everybody goes to.” (09:38-09:45)

● “Content doesn't have to be expensive, but it does have to be ideally original or interesting, creating content.” (11:53-12:00)

● “The rule of thumb is to be consistent rather than frequent, which is why, in my ACI, when I said at twelve and at six, it's consistent and inconsistent, it's not frequent and infrequent, and there's a key difference there.” (13:25-13:41)

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

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If you are looking to move from corporate to entrepreneurship, this episode shares a personal story on what it takes.

I interview Lena Sersadic, a product manager who turned to entrepreneurship after working in corporate for seven years.

Lena gives us snippets of what the transformation to entrepreneurship felt like. Was she ready, or did she just leave blindly? She also gives us some recommendations and caution based on her experience.

Timestamps

[02:44] Snippet of Lena’s feelings after leaving corporate

[05:22] Doing it right after leaving corporate

[08:04] Lena’s next step after failure

[12:29] How long it took her before things started making sense

[16:44] Changing your headline

[19:52] Email Lists

[21:25] Recommendations and caution based on Lena’s experience

[27:22] Lena’s professional mantra

Quotes

● “Put yourself out there: Go help others. You’ll figure out all that, but also niche down. When you're learning, you know you can’t help everyone, the old cliche, and it's so true. Go get as tight and small as you can because that's going to be the fastest way to get noticed.” (18:50-19:02)

● “When you build your brand. It is you, but sometimes you don't know exactly what you want to be doing or you got to try things out but put yourself out there keep doing it.”(19:22-19:29)

● “A personal brand is created through action, so you have to do stuff to actually build a personal brand and develop it and scale it down the line, and that means posting on LinkedIn(21:50-21:59)

● “We can't help people unless they know how much we can help them and we step out there to help them.”(26:06-25:11)

● “Don't try and put a square peg into a round hole. Just let things come to you, and when you play the long game, the right opportunities kind of present themselves.” (25:31-25:38)

● Transparency attracts opportunities.” (27:32-27-35)

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

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Too many of us want to get out on LinkedIn. But we stay stuck on the sidelines not knowing how. I interview Austin James, a certified financial consultant, and Sam Swirsky, a sales strategist on their stories of putting themselves out on LinkedIn for the first time. 

They get to share their inspiring journey on LinkedIn, steps to breaking out, and their successes and failures. They also highlight how you can balance your personal life and still remain genuine and authentic on LinkedIn.  


 Timestamps

 [01:50] About the Austin & Sam

[03:51] How they got started

[09:08] What’s the first step to breaking out

[14:40] Being intentional with your time[

15:57] How do you build who you are and show your personality[

22:57] How do you structure your content and the best content to post on LinkedIn?

[25:11] How do you know what to post?

[30:08] Successes and failures[

40:45] Professional mantra 


Quotes 

● “Having that personal touch, you know aligning it with who you are is what you do. Combine them with some strategy and you're on your way.” (05:13-05:20)

● “You can have your great ideas of what you want to talk about and things like that. But if you don't know exactly who you're talking to it's, going to be really hard for your content to kind of attract that ideal client.”(09:28-09-41)

● “ Linkedin people who only post perfect stories about themselves will get a lot of kind of followers at first, but it's usually people who are new to the platform, and they don't really understand the culture of LinkedIn, and then after a while, the followers begin to fall .”(20:45-20:57)

● “ People are not a means to an end, right. It’s not like you're using people to get what you want in life.” (37:08-37:11)

● “Give give without expectations, and it will come back to you.”(43:01-43:04)   

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

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Want to grab attention more attention in your social media content? 

I interview Wendy Margolin, a social media strategist and founder of Sparkr Marketing who specializes in social media content for the healthcare industry.

Learn how to translate the attention of our story for more awareness, engagement, and connection, and more.

Wendy highlights the four stories that we need to be telling, structuring a good story and the epitome of a good story. 

Timestamps

[01:30) Wendy Margolin's story

(04:32) Four stories we need to be telling

[10:11] Starting with “Why”

[11:33] How to do your introduction posts

[17:26] Finding your differentiation

[20:21] Structuring a good story

[23:24] Ideas on getting these stories

[28:40] Three key takeaways on storytelling

Quotes

● “Having that first line that really grabs attention and then that last line that really you know encourages engagement.” (04:47-04:54)

● “Start with the “Why”. Try to go for the big one, if not the little one or a mixture.” (09:48-09:51)

● Because we put content out daily or frequently, not everyone sees it. Still, so many people don’t see it. So, finding a way to keep re-introducing those content, cornerstone themes without exactly repeating it. It's so smart, so it just forms a connection.” (12:01-12:17)

● “You do get better with these stories, as you tell them. Yes, don't wait for it to be perfect, start telling it and by telling it will get much stronger:” (13:13-13-32)

● “Even if you are private, find a personal side that you can share.” (13:13-13:22)

● “Even though it's your story, it's not about you, the content you ever write Even in your bio is about your audience.” (28:53-29:00)

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

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It's no longer hard work and talent that keeps us top of mind.

For corporate women, being highly visible is directly tied to better opportunities and career advancement. I interview Mel Stanley personal brand and career strategist for women and founder of the UK-based, First Women, which empowers women in corporate and leadership roles to articulate their unique strengths and qualities.

Timestamps 

[01:46] Mel Stanley's story

[05:24] Roadblocks women have in a corporate setting

[08:59] Changing your mindset

[10:46] Mel’s strategy in shifting and getting women out there

[12:39] How do you capture opportunities to get noticed?

[16:10] Tactical ways for women to put themselves out there and build their brand

[23:25] Three key takeaways for women aspiring to get themselves out there


Quotes 

● “The decision-making unit for your career is not just who you work for, being able to be seen by the other people beyond your immediate superior is absolutely key.” (12:27-12:38)

● “As long as your name is associated with the positive and the right thing, then that just builds your reputation, and that's what branding is all about, at the end of the day is reputation. “(13:13-13:21

)● “That's why you want a personal brand, because you may change your mind if that brand stays with you, no matter what it is, you define it, differentiate it, develop it! (14:52-15:03)

● “Hard work and competing won't get you success. You need to be visible as well.”(23:36-23:41) 

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

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In this episode, we speak with Dan Roth, an executive technical trainer at Amazon. He is all about helping people identify your unique value proposition when looking for your dream job.

How do you tailor your resume? How important is networking? Dan highlights some of the things recruiters look for and how you can get started.

Timestamps 

[02:36] Where does one start, and what do recruiters look for?

[05:24] How do you start on what makes you unique and stand out?

[13:55] What makes a good resume?

[15:22] LinkedIn profile

[25:54] Certifications

[27:07] Recommendation

[29:40] Three key takeaways

Quotes 

● “ When people notice you, that builds your value, and that value is what establishes your brand well.” (04:43-04:47)

● “When the time is right, you're going to figure it out.” (09:30-09:40)

● “Networking is one home, most critical and underutilized components of the job search in general.” (11:32-11:40)

● “Do not leave out the things that show who you are in value just because you feel like you're, worried about being having a bias against you.” (23:58-24:06)

● “Do not use the easy apply function.”(30:47-30:49)

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

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Connection, community, and content. These are the strong foundations you need to succeed on LinkedIn.

I interview Tara Horstmeyer, a content creator and Founder of Happy Words, on how to best create and use content to build relationships with your audience on LinkedIn

How do you initiate a conversation and write relationally? Tara highlights some tactical and relational writing tips to build your personal brand on LinkedIn.


Timestamps

[01:17] Tara’s backstory

[03:21] How to get started

[10:40] How did you attract such a wide fanbase from people

[12:43] What triggered Tara’s journey to entrepreneurship

[14:18] Tactical tips to relational writing

[17:41] Relational connecting

[19:36] Tips to being more relationship-driven on LinkedIn

[22:58] The key takeaways on writing relationally

[26:30] Professional/personal mantra


Quotes

• “It's not that your content is bad, it's just maybe not hitten, but at some point, even if we impact one person, that's how that’s all it takes one time.” (10:11-10:18)
• “To connect with people, go where they are if you want to write more relational. (15:24-15:34)
• “So start to unpack your own content, and then, when you do, I think you're going to start to connect with yourself, which is the number one way to connect with others.” (16:57-17:04)
• “Make sure that you are writing daily, like creating something daily, even if you do not post daily. So I always say right. I right privately before you write publicly.” (24:13-24:19)

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

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So many people fear making and appearing in their own videos. How do I look on camera? I hate my voice! What will I say?

In this episode, I interview Juma Bannister, the co-founder and creative director of Relate Studios on how to overcome our fear of videos and how to be more confident on camera.

Timestamps 

[01:51] Juma's story

[02:46] Why should people be on video?

[04:03] Favorite video format. Live or recorded?

[05:48] 4 tips to overcome your fear of video

[047:25] Not knowing what to say on camera

[08:40] Why people make the choices they make

[15:00] The voice and on-persona camera

[18:24] Tricks on how to look better on camera

[23:15] Is it better to have better audio than lighting

[25:27] Tips on video content creation

[32:34] Three takeaways on being camera confident.

[34:04] Professional/personal mantra

Quotes 

● “My first thing about being constant, conscious, and video is the BAD approach (Be scared and do it.” (09:48-10:00)

● “When it comes to your voice, some of us are never going to get over the sound of our voice. We are never going to get one hundred percent comfortable with the way we sound on camera, but that also goes back to being scared even though you're not comfortable with how you sound. You know what you have to deliver, that it has value, and that it will impact people in a particular way.” (15:34-16:00)

● “When people look better, they feel better than they are more, which is true. You know when you put on something good. You look good, you feel better about yourself, and then you're able to speak and talk and communicate and interact better.”

● “So just start at the best level you can but have good audio.” (25:08-25:11)

● “People do not remember everything, but they don’t forget.”(34:34-34:38)

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

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Content is the fuel to our personal brands and building trust online, but we should not be endless content machines. The secret to getting more content in less time is by content repurposing.

In this episode, I interview Mark Savant, a digital agency owner, content creator, and podcaster who helps brands make more content in less time.

Learn the importance of better content creation, where to start and tips and tactics to build a content library with repurposing. 

Timestamps

[01:37] Mark’s backstory

[03:17] Top influencers on Mark’s show

[04:26] Importance of making better content

[05:35] Where to start in content creation

[08:34] Best practices in content creation

[10:21] Framing your live streaming to social media for the end-user.

[15:24] Importance of a transcript

[17:01] Shorter form vertical content

[19:57] Audiograms

[20:40] Mistakes of not repurposing your content

[22:47] Three tips for content optimization

[24:22] Professional/personam mantra

Quotes

● “I think in the next five years if you don’t have an online reputation, you're not going to matter.” (05:03-05:06)

● “Know who you're speaking to. What their biggest problem is, how you solve it right, and then you frame all of your messaging.” (07:30-07-33)

● “At the beginning and end of one of your micro clips, make sure you start with a smile. People just like to see a smiling face at the beginning of the end of a video.” (20:18-20:34)

● “Craft all of your content around the viewer. The show is not about you, it's about the person that's viewing it and how you solve their problem.” (22:52-23:00)

● “Focus on being a little bit better with each episode.” (23:15-23:18)

● “Just be better than yesterday.” (24:30-24:32)

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

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Sound familiar: "My LinkedIn About section hasn't been touched in a decade." "My LinkedIn About section sounds doesn't sound like the real me!"

 This is the first of two episodes all about crafting a LinkedIn about section that's the right balance of professional and personal. After all, it's one of the first places we go on LinkedIn.  I interview Karen Tisdell, a top Australian-based LinkedIn profile writer, who's all about helping professionals capture their vast experience, skills, and stories in standout LinkedIn profiles.

 Karen highlights the best ways to showcase your personal brand and business so it's engaging, authority-building and engaging. 

As a StoryBrand Certified Guide, I also share tips on how you can "StoryBrand" yours using empathy and authority to invite your readers into a story. 

Timestamps

[02:54] Building your LinkedIn Profile and getting visible on LinkedIn

[05:20] Profile headlines

[13:30] The highlights about the about section

[14:52] Backstory in your about section

[20:52] Compassion versus credibility

[29:04] Nurturing your relationships with clients before they convert.

[34:04] How can we be personalized without being too personal

[35:28] Showing up in a professional but personable way

Quotes

● “The about section is about you, but not for you. This is totally not where you say how great you are not at all or not.” (12:53-13:00)

● “Show me that you are an expert. Do not tell me.’ [22:40-22:43]

● The overall arching theme is your about section is about your customer, your client, and leading with compassionate empathy and most important solving the problem telling about the transformation you can take them on and then show the proof somewhere else.” (26:09-26:10)

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/