If you are looking to move from corporate to entrepreneurship, this episode shares a personal story on what it takes.

I interview Lena Sersadic, a product manager who turned to entrepreneurship after working in corporate for seven years.

Lena gives us snippets of what the transformation to entrepreneurship felt like. Was she ready, or did she just leave blindly? She also gives us some recommendations and caution based on her experience.

Timestamps

[02:44] Snippet of Lena’s feelings after leaving corporate

[05:22] Doing it right after leaving corporate

[08:04] Lena’s next step after failure

[12:29] How long it took her before things started making sense

[16:44] Changing your headline

[19:52] Email Lists

[21:25] Recommendations and caution based on Lena’s experience

[27:22] Lena’s professional mantra

Quotes

● “Put yourself out there: Go help others. You’ll figure out all that, but also niche down. When you're learning, you know you can’t help everyone, the old cliche, and it's so true. Go get as tight and small as you can because that's going to be the fastest way to get noticed.” (18:50-19:02)

● “When you build your brand. It is you, but sometimes you don't know exactly what you want to be doing or you got to try things out but put yourself out there keep doing it.”(19:22-19:29)

● “A personal brand is created through action, so you have to do stuff to actually build a personal brand and develop it and scale it down the line, and that means posting on LinkedIn(21:50-21:59)

● “We can't help people unless they know how much we can help them and we step out there to help them.”(26:06-25:11)

● “Don't try and put a square peg into a round hole. Just let things come to you, and when you play the long game, the right opportunities kind of present themselves.” (25:31-25:38)

● Transparency attracts opportunities.” (27:32-27-35)

Ready to Own Your Lane? - The Brand Leaders® Podcast

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
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