I interview Jim James, founder of the international public relations agency, East-West PR, and the host of the Unnoticed Podcast. He is all about getting leaders, entrepreneurs, and personal brands noticed with this Active Communication Index.

Timestamps

[01:40] Importance of getting noticed

[03:21] Mistakes people make by not going noticed

[11:24] 3 key takeaways for people wanting to get noticed.

Powerful Quotes

● “The first thing that people look for is the quality and the integrity of the founder because when we're a start-up, we don't have all the backing of maybe venture capital, a big brand, or even a history that would reassure potential customers or potential employees or partners to work with them. So the personal brand carries the business for that first, I would say twelve to eighteen months, while the organization is getting established in the marketplace.” (02:05-02:32)

● “Someone who produces consistent, innovative content. Those are the people that everybody goes to.” (09:38-09:45)

● “Content doesn't have to be expensive, but it does have to be ideally original or interesting, creating content.” (11:53-12:00)

● “The rule of thumb is to be consistent rather than frequent, which is why, in my ACI, when I said at twelve and at six, it's consistent and inconsistent, it's not frequent and infrequent, and there's a key difference there.” (13:25-13:41)

 

Ready to Own Your Lane? - The Brand Leaders® Podcast

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
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