Start, Scale, Learn Ecom

Print on demand is such a popular business model for ecommerce business owners right next to dropshipping. Print on demand is the where one can sell products directly to the customer once they purchase it off your store and a supplier such as Gooten, Printful, Printify and countless of others can send it to them. So that means you as the store owner have no overhead.. but what makes Imprint Genius different?

Imprint Genius is print on demand business founded and operated by Isaac Hetzroni. What makes his business different is that he focuses on brands who have outgrown the traditional suppliers. So for example, if a print on demand business overtime is making too many sales, suppliers like Gooten or Printify can literally them to slow down.

In this podcast episode, we dive into how Isaac came up with this unique business because it is very demanding in terms of logistics, capital, teamwork, experience, and supply chain, and many other things needed to make such a business run successfully. 

Check out Isaac Hetzroni here:

• Instagram
• LinkedIn

Sometimes you have to understand the game before you play the game. This was the case for Mike the RM plug before he made his first sale in luxury watches for over $80,000.

Mike was working for his mentor for an entire year for free before he sold his first luxury watch. 

In episode we go over the small but lucrative business of luxury watches is and how you can get started too. 

Hit up Mike Herman here:

• Instagram

If you are thinking about creating a digital marketing agency you are going to need to know that the start is going to be tough like any other business. Not only do you have to learn everything such as client communication, getting leads, Facebook ads, etc. But over time the ball will get rolling and momentum will start to build until you will be able to charge a higher monthly retainer.

We are with Benji Copeland to talk about his experience as a digital marketing agency owner and how he has been able to progress his business after experimenting with e-commerce. One of the key things that Benji emphasized is the idea of giving away free information to build trust and brand equity.

In reality, 99% of the people will take your information, run away with it, and execute it, but in reality, there are still so many nuances that one has to learn based on your free information so people can't completely execute what you're sharing.

Another cool topic that is up for debate is should your marketing agency be niched down to one industry or should you work across any industry? This is a question that Benji answers in this episode. 

Check out Benji Copeland here:

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• LinkedIn
• Twitter
• Facebook
• Extra Resources

Want to learn how to grow on Instagram? We have Brock Johnson today to talk about Instagram strategies that you can implement to start growing your account organically.

I initially thought that you had to pay to play to grow on Instagram, but you don't have to if you are thinking long-term! Brock recommends to:

• Use hashtags but it shouldn't be the ultimate strategy to grow your account
• Focus on quality instead of quantity
• Be consistent over the long-term
• Collaborating with other people within your niche and the keyword is niche
• Focus your content on a niche subject which was something that Brock emphasized a lot

Check out Brock Johnson here:

• Instagram
• Extra Resources

One of the most popular topics people have been talking about over social media is personal finance and investing. 

Being financially literate is so important for one's future. Ignorance is not bliss when it comes down to not knowing about your finances and investment strategies.

We are with Freddie Finance, who has experience in the financial sector and is a popular financial literacy/investing Tik Tok creator, to talk about the fundamentals of investing. Some topics we touch on are:

• When to invest?
• How risk-averse should your investment strategy be with you're young?
• Long-term investment strategies

Check out Freddie Finance here:

• Instagram
• Youtube
• LinkedIn
• Tik Tok
• Twitter
• Facebook

Everyone has the potential to do something great. If you feel that you don't have a skill or a purpose in life, then that can be due to the fact that you haven't experienced enough things yet. The more you try, the more you discover about yourself.

We are with Chris Anderson today to talk about his personal journey amid his struggles of finding his purpose in life after a spinal injury to how he found his stride to helping and motivating others. One of the vehicles he used to help others his platform Pencil Leadership where helps others find their true potential and live their best lives.

After finding his love for communication and helping others through his podcast, Chris has also been helping podcasters produce content to free up their time. If you are a podcaster or even a content creator, you would know how time-consuming all of it is. We also go over some steps to save your time as a content creator, how to grow your podcast audience, and the importance of owning digital assets such as an email list or group.

Check out Chris Anderson here:

• Instagram
• Youtube
• Twitter
• Linkedin

Creating a software as a service business can be a major challenge. You either have to be really good at coding or find a co-founder who is a technologist who is able to take responsibility on the engineering side of things.

If you're serious about building a SaaS business then it's not the best idea to outsource the coding, especially in the beginning. Loic Alix-Brown is the co-founder of Flick which is a hashtag tool to help find, manage, and analyze hashtags for Instagram.

In this episode with Loic, we go over some fundamentals in making a SaaS business, how Instagram hashtags are underrated, and how to use the write hashtags to get more traction on Instagram.

Check out Loic Alix-Brown here:

• Instagram
• LinkedIn

Instagram is not just a social media platform but THE business platform for personal brands and coaches to sell products and services.

One might think that you need tons of followers to really gets sales, but it's not about the number of followers but the quality of followers. 

We are with Rob Nagy, who is a 6-figure agency owner, who helps coaches secure deals over social media, most specifically Instagram. We are going to find out how you can grow on Instagram and monetize it.

Check out Rob Nagy:

• Instagram
• LinkedIn
• Additional Links

Going into this interview with Mina Elias, I thought that creating a supplement brand is a logistical nightmare because of the extra element of having your products approved by the FDA and how you market it, but in reality, with research, hustle, and determination you can do it too.

Mina Elias shares his story of how he went from being a chemical engineer to creating his own supplement brand "MMA Nutrition" around his strong interest in MMA. 

The cool thing about Mina is that he knows the best of the world of chemical engineering and MMA, so he is the perfect user to formulate his supplement. On top of that, he was obsessive with other brands and their ingredients, so with all of this knowledge, Mina found a gap in the market.

To fill this gap, Mina leveraged the Amazon marketplace and learned, brick by brick, how to grow his brand. Now he has formulated multiple products under his brand with different flavors and was able to quit his full-time job.

Check out Mina Elias here:

• Instagram
• LinkedIn
• Facebook

Mina Elias' Recommended Books:

• Be Obsessed or Be average
• Rich Dad Poor Dad
• Think and Grow Rich
• The Laws of Success
• The Power of Now
• Atomic Habits
• Peak Performance Elevate Your Game
• Millionaire Success Habits

Mina Elias' Recommended Podcasts:

• Serious Sellers Podcast by  Helium 10
• Prime Talk 
• How I Built This

Mina Elias' Recommended Youtube Channels:

• Travis Marziani
• Samer Brax

How did Mike Gee go from being just a strength & conditioning coach to being a brand manager at CHPTR-3 where he helps make Custom Shoe.

Now the shoes that he has made have gotten a lot of attention from many celebrities and brands. Mike Gee goes over how he decided to become an entrepreneur, how custom sneakers are made, how LA has become a hub of networking to get the shoes to the right people and his ambitions with CHPTR-3.

Check out Mike Gee here:

• Instagram

Check out some custom sneakers from CHPTR-3:

• The Dark Side Paisley Cortez
• Oreo Sneaker
• Dogtown All-Star