Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.

Today’s topics:

* AFL kicks off rights battle;

* The post-Easter TV ratings war starts early;

* Is Elon Musk serious about owning Twitter?

Today’s episode features Unmade’s Tim Burrowes in the UK, and friend-of-the-podcast Abe Udy in Australia. As always, we’d love to hear what you think at [email protected]

Further reading:

* SMH / The Age: AFL open to alternatives as McLachlan targets one last agreement

* Unmade: Why Elon Musk’s Twitter takeover will probably fail

* Via Nine: Latest TV ratings data

Audio production on Media Unmade was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

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