Welcome to Start the Week, our Monday scene-setter for the week ahead.

Today:

* The curtain closes on Upfronts season;

* What we learned at Foxtel and Ooh Media’s Upfronts, and what’s to come at SBS;

* The battle to acquire SCA heats up as Antony Catalano enters the arena;

* Seven plots a new east coast-based masthead;

Further reading:

* Unmade: Media, Unmade

* Unmade: Whale tales and couch comfort as Ooh Media and Paramount share their 2024 plans

* Capital Brief: SCA takes its time on ARN as Catalano waits in the wings

* The Australian Financial Review: Southern Cross trades Grant Samuel for UBS amid takeover

* The Australian: Kerry Stokes’ Seven West Media set to launch news website with east coast focus

Today’s episode feature Tim Burrowes and Abe Udy.

Time to leave you to start your week.

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

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