Unmade: media and marketing analysis

Start the Week: Fast food marketing under attack; TikTok grabs $70m slice of ad market; Meta goes missing again


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Welcome to Unmade’s Start the Week.

Today’s topics:

* Politicians target fast food marketing to kids

* TV ad revenue shifts to streaming

* Blockbuster AFL rights bid goes missing

* Seven’s Commonwealth Games win

* A big week in TV launches

* TikTok’s Aussie income revealed

* Meta goes missing in action. Again.

* John Sintras’s new gig

* Why bosses want everyone back in the office

Today’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at [email protected]

Further reading:

* SMH / The Age: GP-turned-MP to demand action on junk food advertising

* The Australian: Ten’s AFL rights bid falls flat

* SMH / The Age: ‘Plucked from thin air’: Paramount plays down AFL bid, eyes future deals

* Mumbrella: Birmingham 2022 Commonwealth Games brings in over 10M viewers for Seven in first week

* Nine: Weekly Oztam analysis

* Australian Financial Review: TikTok Australia revenue surges as Facebook rivalry heats up

* SMH / The Age: Meta missing in action at crucial Treasury talks

* Mumbrella: Mutiny appoints John Sintras to lead US expansion

* Unmade: Saying out loud the quiet bit about work-life balance

Audio production on Media Unmade was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

Message us: [email protected]



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Unmade: media and marketing analysisBy Tim Burrowes


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