Unmade: media and marketing analysis

Start the Week: Forbes and Inc in Aussie head-to-head; the Optus hack; underwhelming AFL ratings; blood on the ASX


Listen Later

Today’s topics:

Business media’s new battleground as Forbes and Inc both come to Australia;

The Optus brand after the hack;

How a one-sided Grand Final meant lower AFL ratings

Plummeting prices for media stocks

Damo’s last dance (and Unmade’s next events)

Today’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at [email protected]

Further reading on today’s topics:

Australian Financial Review: New business publication to target aspirational eyeballs;

Mumbrella: Forbes Australia CEO on what the brand offers advertisers;

The Australian: Rift widens over $50m Judith Neilson Institute for Journalism prize;

Unmade: Reputation crisis for Optus

The New Daily: AFL grand final’s TV audience was a ratings disaster;

The Australian: Local content quotas on streaming platforms will cause bottlenecks: Disney chief

Audio production on Media Unmade was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

Message us: [email protected]



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Unmade: media and marketing analysisBy Tim Burrowes


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