Welcome to Start the Week, our Monday morning scene-setter for the week ahead.

Today:

* Australia’s TV networks plot a BVOD exchange

* Introducing Australia’s new audience measurement service - Iris

* The continued rise of retail media

* New data suggests more people are consuming subscription video than free TV

Today’s episode feature Tim Burrowes and Abe Udy.

Further reading:

* The Australian: The not so secret rise of retail media networks

* Australian Financial Review: TV industry asks tech to help build YouTube-killer ad network

* The Australian: Viewers flock to paid streaming services, new report shows

Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

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