Unmade: media and marketing analysis

Start the Week: HumAIn highlights; ABC loses under-55s; New start for Clems; Scire's hires; World Cup sponsors revealed


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Welcome to Start the Week, our Monday scene-setter for the week ahead.

Today:

* ABC management to overhaul troubled radio stations;

* Optus and Seven reveal Women’s World Cup sponsors;

* Scire’s Capital Brief reveals journo hires;

* Clemenger BBDO announces all-female leadership hires;

Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.

Today’s edition also includes highlights from last week’s HumAIn panel, Art + Science: AI for Content.

The panel includes Ivy Hornibrook, product lead at Canva, Emile Rademeyer of Vandal, Mary Proulx of Bread Agency and Rick Durham from Meltwater. Elle Green of The Martec was the moderator. 

Further reading:

* The Australian: ABC management working on a report to urgently overhaul its troubled radio stations

* Australian Financial Review: Less than 8pc of the ABC’s flagship news viewers are under 40

* Unmade: Triple J five-city audience at yet another new low in its target demo

* The Australian: Guthrie returns to disrupt the airwaves

* Unmade: 'The critics are saying they're going to give us six months': Trying to make sense of Disrupt Radio

* Australian Financial Review: Women’s World Cup offers broadcaster Optus a shot at redemption

* Unmade: Home advantage but will the World Cup become an Australian moment?

* The Australian: New venture’s D-Day with host of ex-Nine journos

Time to leave you to start your week.

Production was by Seja Al Zaidi with editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Message us: [email protected]



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Unmade: media and marketing analysisBy Tim Burrowes


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